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54

sunkissed intensive tanning gel

Worth a look

Shows low returns (1.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 44Growth 64Conversion 81Competition 0Returns 95Price range 95Avg price 95Brand share 0Review moat 44Quality gap 84

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.45

avg listing price — sweet spot $15–$100

Price range

Incredible$22.65–$37.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+43.1%

90-day search growth — must beat 0% to launch

Market size

Okay$231K

$231K/yr · 85K searches

Review moat

Okay2,141.4

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sunkissed intensive tanning gel is a $231K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sunkissed intensive tanning gel market data

Units sold / yr
4K–5K
avg 500–750/product
Revenue / yr
$130K–$162K
units × avg price
Conversion rate
8.4%
Avg BSR
#62
Page quality
0%
Prime
80%
Sponsored
100%
Out of stock
0.0%
Avg brand age
40 months
Avg seller age
131 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brunae Body95%
  • Carroten5%

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +43.1% search growth over the last 90 days.
9K7KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 38.7×

Top sunkissed intensive tanning gel search terms

  • brunae25K/yr
  • brunae body29K/yr
  • brunae body tanning balm7K/yr
  • brunae body tanning oil17K/yr
  • brunae body tanning3K/yr
  • bruna3K/yr
All search terms

Top sunkissed intensive tanning gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$23K20%$46K30%$69K40%$93K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

What buyers say about sunkissed intensive tanning gel

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“The scent is light”

Color13%

“Love love perfect color”

Quality-Overall12%

“Impressive tanning”

Efficiency9%

“It works really well”

Suitability Combination Skin8%

“Great dark tan cream”

Value For Money4%

“its worth the money”

Brightness/Shine/Glow3%

“gives my skin a beautiful glow”

Moist/Dry3%

“Good moisturizer”

Suitability Hot Weather3%

“summery kind of warm”

Suitability Colored Hair3%

“It enhances your color as your tan”

What buyers complain about

Stain Resistance13%

“Will stain clothes”

Functionality-Overall11%

“I seen no results”

Color9%

“No change in color”

Allergies8%

“Allergic reaction”

Oily/Greasy7%

“Makes you feel very oily”

Smell6%

“Weird smell, not that great”

Value For Money6%

“not worth the cost”

Advertised Vs Actual Product5%

“Unlike what the description states”

Quality-Overall3%

“Garbage product”

Product Condition3%

“product had been used”

Top return reasons

Leak-Proof14%
Functionality-Overall14%
Smell12%
Advertised Vs Actual Product10%
Product Condition9%
Stain Resistance6%
Value For Money6%
Oily/Greasy5%
Color4%
Ingredients-Overall3%

Common questions

Is sunkissed intensive tanning gel profitable to sell on Amazon United States?
The niche generates $231K/yr across 5 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +43.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the sunkissed intensive tanning gel niche?
2 brands and 39 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sunkissed intensive tanning gel?
Top complaints mined from reviews: Stain Resistance, Functionality-Overall, Color. The return rate is 1.0%.
When does demand for sunkissed intensive tanning gel peak?
Demand peaks in Mar–May–Jun–Jul; the busiest month runs 38.7× the quietest.
What does it cost to enter the sunkissed intensive tanning gel niche?
Listings span $22.65–$37.89; the average listing price is $32.45 (sweet spot $15–$100). The average incumbent carries 2,141 reviews — the moat a new listing must climb.