Sunglasses Headband

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

368K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

1.8%

Market size, estimated

$95Ka year

Peak month

September1.8× the quietest month

Top search term

square headband118K searches a year

Listings sell for $14.18 on average, from $7.68 to $29.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.18 that is $4K to $7K a year per listing.

Average price

$14.18under the $15 to $100 sweet spot

Price range

$7.68–$29.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #1,098 within Headbands. It carries 991 reviews at 3.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

9.5%

Average rank

#1,098in Headbands

Average rating

3.61 starsAmazon United States average 4.42 stars

Average reviews

991per listing

Listings tracked

17

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months