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Sunflower Perfume

Fail

The top 5 brands take 100% of clicks, so Sunflower Perfume is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$238K/yr228K searches / yr
90-day growth
+36.4%search demand this quarter
Competition
92%top-5 click share · 5 brands · 63 sellers

Flapen Score

Sunflower Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Sunflower Perfume is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunflower Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Sunflower Perfume 228K times last year and spent an estimated $238K. All 5 brands take every click. Demand peaks in May–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
+36.4%
Conversion, latest week
3.7%
Market size, estimated
$238Ka year
Peak month
December2.4× the quietest month
Top search term
sunflower perfume84K searches a year

02 · Price

A sale here is worth $28.36.

Listings sell for $28.36 on average, from $18.00 to $44.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $28.36 that is $21K to $28K a year per listing.

Average price
$28.36inside the $15 to $100 sweet spot
Price range
$18.00–$44.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$21K–$28K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 66.0% of listings are out of stock. The average listing ranks #309 within Women's. It carries 781 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
43%
Out of stock, average day
66.0%
Average rank
#309in Women's
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
781per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Sunflower Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 230%
  • Brand 319%
  • Brand 45%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Sunflower Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Sunflower Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunflower perfume84K/yr
  • sunflowers perfume42K/yr
  • sunflower perfume for women44K/yr
  • elizabeth arden sunflower perfume12K/yr
  • sunflowers perfume elizabeth arden8K/yr
  • sunflower perfume elizabeth arden9K/yr
  • elizabeth arden sunflowers6K/yr
  • sunflower body spray5K/yr
  • sunflower elizabeth arden perfume4K/yr
  • sunflowers elizabeth arden4K/yr

Reviews and returns

What reviews say buyers love and hate about Sunflower Perfume

We read the reviews and the return reasons for every product selling here.

76%of positive reviews mention “Smell”
57%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad odor”
A buyer, on “Smell”57% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sunflower Perfume questions

Answered from the same tracked data.