sunday riley set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$53.02avg listing price — sweet spot $15–$100
Price range
Great$19.29–$123.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,007.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 11K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sunday riley set is a $32K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
sunday riley set market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $13K–$27K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #1,185
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 3.1%
- Avg brand age
- 37 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
2 rising
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Sunday Riley98%
- Summer Fridays2%
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — +0.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Top sunday riley set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set
Sunday Riley$87.954.6★266 rev
Sunday Riley Jewel Box Kit 0.7 Fl Oz
Sunday Riley$32.384.5★586 rev
Sunday Riley Pro Vitamins Vol. 1 Oil
Sunday Riley$73.554.5★239 rev
Sunday Riley Superstars Kit 2.0 Fl Oz
Sunday Riley$123.814.7★240 rev
Sunday Riley Deep Dive Hydration Set
Sunday Riley$76.585.0★12 rev
Newest
by launch dateSunday Riley Deep Dive Hydration Set
Sunday Riley$76.5812 rev
Sunday Riley Day + Night Brighten + Plump Set
Sunday Riley$33.7854 rev
Sunday Riley Home + Away Brighten Revitalize + Glow Set
Sunday Riley$64.922 rev
Summer Fridays Jet Lag Essentials - Mini Hydrating Skin Care Set With Jet Lag Mask Eye Patches Deep Hydration Face Serum & Hydration Mist - Travel Size Skincare Kit & Gift Set (4 Count)
Summer Fridays$34.01253 rev
Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set
Sunday Riley$87.95266 rev
Trending
90-day click momentumSummer Fridays Jet Lag Essentials - Mini Hydrating Skin Care Set With Jet Lag Mask Eye Patches Deep Hydration Face Serum & Hydration Mist - Travel Size Skincare Kit & Gift Set (4 Count)
Summer Fridays$34.014.6★
Sunday Riley Deep Dive Hydration Set
Sunday Riley$76.585.0★
Sunday Riley Home + Away Brighten Revitalize + Glow Set
Sunday Riley$64.925.0★
Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set
Sunday Riley$87.954.6★
Sunday Riley C.E.O. Glow Vitamin C & Turmeric Face Oil 0.5 Fl Oz
Sunday Riley$31.354.5★
What buyers say about sunday riley set
What buyers praise and complain about, mined from review topics.What buyers love
“Good moisturizer”
“the products feel luxe”
“Each of these products soothed my skin”
“it leaves my skin radiant with a glow”
“Great deal”
“Keeps face soft and supple”
“Smells great too”
“Gift”
“Holy grail for dry skin”
“Everything is conveniently sized for travel, works beautifully together, and leaves my skin feeling hydrated and refreshed”
What buyers complain about
“It has an odd odor”
“Too expensive when”
“Small for the price”
“Did not work for me”
“This one seems watered down”
“Quality is just ok I didn't notice a difference while using it no improvements in skin”
“For some reason using this has caused my face to burn when applying moisturizer the next morning”
“Not For My Skin Type”
“vit C a bit oily”
“This dead skin was literally peeling off my face as I rubbed the products in”
Top return reasons
Common questions
- Is sunday riley set profitable to sell on Amazon United States?
- The niche generates $32K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the sunday riley set niche?
- 2 brands and 11 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sunday riley set?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 1.1%.
- When does demand for sunday riley set peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the sunday riley set niche?
- Listings span $19.29–$123.81; the average listing price is $53.02 (sweet spot $15–$100). The average incumbent carries 1,008 reviews — the moat a new listing must climb.