sunday riley retinol
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$74.16avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good$41.82–$123.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,294.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay$157K$157K/yr · 28K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sunday riley retinol is a $157K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jul. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
sunday riley retinol market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $148K–$185K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #1,149
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 14%
- Out of stock
- 9.8%
- Avg brand age
- 61 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Sunday Riley100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.Peak months: Apr, Jul · busiest ÷ quietest = 2.0×
Top sunday riley retinol search terms
- sunday riley retinol16K/yr
- sunday riley a+6K/yr
- sunday riley retinol serum3K/yr
- sunday riley a+ high-dose retinoid serum3K/yr
Top sunday riley retinol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sunday Riley A+ High-Dose Retinol Serum 1.0oz
Sunday Riley$55.654.6★1,296 rev
Sunday Riley Luna Retinol Sleeping Night Oil 0.5oz
Sunday Riley$41.824.6★2,465 rev
Sunday Riley A+ High-Dose Retinoid Serum 0.5oz
Sunday Riley$45.834.6★1,296 rev
Sunday Riley A+ High-Dose Anti Aging Retinol Serum
Sunday Riley$90.284.6★1,296 rev
Sunday Riley A.I. Adaptive Retinoid Serum For Blemish Prone Skin
Sunday Riley$74.204.2★3 rev
Newest
by launch dateSunday Riley A.I. Adaptive Retinoid Serum For Blemish Prone Skin
Sunday Riley$74.203 rev
Sunday Riley A+ High-Dose Retinoid Serum 0.5oz
Sunday Riley$45.831,296 rev
Sunday Riley A+ High-Dose Anti Aging Retinol Serum
Sunday Riley$90.281,296 rev
Sunday Riley Superstars Kit 2.0 Fl Oz
Sunday Riley$123.81240 rev
Sunday Riley A+ High-Dose Retinol Serum 1.0oz
Sunday Riley$55.651,296 rev
Trending
90-day click momentumSunday Riley A+ High-Dose Retinol Serum 1.0oz
Sunday Riley$55.654.6★
Sunday Riley A.I. Adaptive Retinoid Serum For Blemish Prone Skin
Sunday Riley$74.204.2★
Sunday Riley Superstars Kit 2.0 Fl Oz
Sunday Riley$123.814.7★
Sunday Riley A+ High-Dose Anti Aging Retinol Serum
Sunday Riley$90.284.6★
Sunday Riley Luna Retinol Sleeping Night Oil 0.5oz
Sunday Riley$41.824.6★
What buyers say about sunday riley retinol
What buyers praise and complain about, mined from review topics.What buyers love
“Smoothens”
“Worth every penny”
“Best retinol for very dry skin”
“All of these products work together to moisturize”
“Good one and easy to apply”
“it turns clear once you massage it into your skin”
“has a pleasant smell of a mix of strong botanicals as it is supposed to”
“It made a definite difference in my skin when layering with CEO at night”
“really helps with blemishes”
“texture is smooth its moisturizing and effective and values”
What buyers complain about
“Smells awful”
“Too expensive, returned”
“For some reason using this has caused my face to burn when applying moisturizer the next morning”
“Didnt work for me”
“For some reason using this has caused my face to burn when applying moisturizer the next morning”
“you can see that is barely tinged blue”
“But wrinkles take longer”
“if you use too much it can feel a little oily on the skin”
“if you use too much it can feel a little oily on the skin”
Top return reasons
Common questions
- Is sunday riley retinol profitable to sell on Amazon United States?
- The niche generates $157K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the sunday riley retinol niche?
- 1 brands and 3 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sunday riley retinol?
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 1.3%.
- When does demand for sunday riley retinol peak?
- Demand peaks in Apr–Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the sunday riley retinol niche?
- Listings span $41.82–$123.81; the average listing price is $74.16 (sweet spot $15–$100). The average incumbent carries 1,294 reviews — the moat a new listing must climb.