sunday riley moisturizer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Incredible$20.72–$87.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.24avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,801.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 25K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sunday riley moisturizer is a $43K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
sunday riley moisturizer market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $37K–$49K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #396
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 4.8%
- Avg brand age
- 77 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Sunday Riley92%
- La Roche-Posay4%
- Kiehl's3%
- TATCHA2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.3×
Top sunday riley moisturizer search terms
- sunday riley moisturizer9K/yr
- sunday riley ice11K/yr
- sunday riley ice ceramide moisturizing cream4K/yr
- sunday riley moisturizer for face812/yr
Top sunday riley moisturizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sunday Riley C.E.O. Vitamin C Rich Hydration Cream Face Moisturizer
Sunday Riley$59.834.6★1,812 rev
Sunday Riley C.E.O. Afterglow Brightening Vitamin C Gel Cream I Lightweight Firming Hydration
Sunday Riley$52.954.4★667 rev
Sunday Riley C.E.O. Vitamin C Rich Hydration Cream Face Moisturizer
Sunday Riley$20.724.6★1,812 rev
Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set
Sunday Riley$87.954.6★266 rev
Sunday Riley C.E.O. Afterglow Brightening Vitamin C Gel Cream 0.5oz
Sunday Riley$21.634.4★667 rev
Newest
by launch date
Sunday Riley Deep Dive Hydration Set
Sunday Riley$76.5812 rev
Sunday Riley Tidal Deep Hydration and Plumping Serum
Sunday Riley$74.7636 rev
Sunday Riley C.E.O. Afterglow Brightening Vitamin C Gel Cream 0.5oz
Sunday Riley$21.63667 rev
Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set
Sunday Riley$87.95266 rev
Sunday Riley C.E.O. Afterglow Brightening Vitamin C Gel Cream I Lightweight Firming Hydration
Sunday Riley$52.95667 rev
Trending
90-day click momentumSunday Riley Tidal Deep Hydration and Plumping Serum
Sunday Riley$74.764.6★
Sunday Riley Deep Dive Hydration Set
Sunday Riley$76.585.0★
Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set
Sunday Riley$87.954.6★
Sunday Riley C.E.O. Vitamin C Rich Hydration Cream Face Moisturizer
Sunday Riley$59.834.6★
Sunday Riley Pink Drink Skin Firming Resurfacing Essence Face Mist
Sunday Riley$35.594.5★
What buyers say about sunday riley moisturizer
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent moisturizer”
“Highly recommend it to anyone looking for a high-quality, reliable moisturizer”
“Great for combination skin”
“Goes on smooth”
“Great for super dry skin”
“Good price”
“Fragrance Free”
“Absorbs very well”
“I love this face lotion for summer because it's very lightweight”
“No irritation either”
What buyers complain about
“Gave me a rash”
“It does not moisturize”
“it is expensive”
“The smell is a little odd”
“Ive struggled with super dry”
“BURNS MY FACE”
“Received a used product”
“Did not work for me”
“Very small tub”
“Bad quality in casing”
Top return reasons
Common questions
- Is sunday riley moisturizer profitable to sell on Amazon United States?
- The niche generates $43K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the sunday riley moisturizer niche?
- 4 brands and 9 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sunday riley moisturizer?
- Top complaints mined from reviews: Allergies, Moist/Dry, Value For Money. The return rate is 0.8%.
- When does demand for sunday riley moisturizer peak?
- Demand peaks in Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the sunday riley moisturizer niche?
- Listings span $20.72–$87.95; the average listing price is $49.24 (sweet spot $15–$100). The average incumbent carries 5,802 reviews — the moat a new listing must climb.