Sunday Riley Moisturizer
FailThe top 5 brands take 100% of clicks, so Sunday Riley Moisturizer is a Fail.
- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $43K/yr25K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 70%top-5 click share · 4 brands · 9 sellers
Flapen Score
Sunday Riley Moisturizer against its category
The dotted line is the Beauty & Personal Care average. Past it, Sunday Riley Moisturizer is stronger. Inside it, weaker.
Market
The Sunday Riley Moisturizer market on Amazon at a glance
Shoppers on Amazon United States searched for Sunday Riley Moisturizer 25K times last year and spent an estimated $43K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $43Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- sunday riley moisturizer9K searches a year
02 · Price
A sale here is worth $49.24.
Listings sell for $49.24 on average, from $20.72 to $87.95. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $49.24 that is $0 to $5K a year per listing.
- Average price
- $49.24inside the $15 to $100 sweet spot
- Price range
- $20.72–$87.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #396 within Face Moisturizers. It carries 5,802 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #396in Face Moisturizers
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 5,802per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Sunday Riley Moisturizer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sunday Riley C.E.O. Vitamin C Rich Hydration Cream Face Moisturizer
- Price
- $59.83
- Rating
- 4.6/5
- Reviews
- 1,812
- Age
- 7y ago

Sunday Riley C.E.O. Afterglow Brightening Vitamin C Gel Cream I Lightweight Firming Hydration
- Price
- $52.95
- Rating
- 4.4/5
- Reviews
- 667
- Age
- 4y ago

Sunday Riley C.E.O. Vitamin C Rich Hydration Cream Face Moisturizer
- Price
- $20.72
- Rating
- 4.6/5
- Reviews
- 1,812
- Age
- 8y ago

Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set
- Price
- $87.95
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 3y ago

Sunday Riley C.E.O. Afterglow Brightening Vitamin C Gel Cream 0.5oz
- Price
- $21.63
- Rating
- 4.4/5
- Reviews
- 667
- Age
- 2y ago
Trending
estimated 90-day click momentum
Sunday Riley Tidal Deep Hydration and Plumping Serum
- Price
- $74.76
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 9mo ago

Sunday Riley Deep Dive Hydration Set
- Price
- $76.58
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 8mo ago

Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set
- Price
- $87.95
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 3y ago

Sunday Riley C.E.O. Vitamin C Rich Hydration Cream Face Moisturizer
- Price
- $59.83
- Rating
- 4.6/5
- Reviews
- 1,812
- Age
- 7y ago

Sunday Riley Pink Drink Skin Firming Resurfacing Essence Face Mist
- Price
- $35.59
- Rating
- 4.5/5
- Reviews
- 840
- Age
- 5y ago
Newest
by launch date
Sunday Riley Deep Dive Hydration Set
- Price
- $76.58
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 8mo ago

Sunday Riley Tidal Deep Hydration and Plumping Serum
- Price
- $74.76
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 9mo ago

Sunday Riley C.E.O. Afterglow Brightening Vitamin C Gel Cream 0.5oz
- Price
- $21.63
- Rating
- 4.4/5
- Reviews
- 667
- Age
- 2y ago

Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set
- Price
- $87.95
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 3y ago

Sunday Riley C.E.O. Afterglow Brightening Vitamin C Gel Cream I Lightweight Firming Hydration
- Price
- $52.95
- Rating
- 4.4/5
- Reviews
- 667
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- Sunday Riley92%
- La Roche-Posay4%
- Kiehl's3%
- TATCHA2%
Demand
Sunday Riley Moisturizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.3×
Search terms
Top Sunday Riley Moisturizer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sunday riley moisturizer9K/yr
- sunday riley ice11K/yr
- sunday riley ice ceramide moisturizing cream4K/yr
- sunday riley moisturizer for face812/yr
Reviews and returns
What reviews say buyers love and hate about Sunday Riley Moisturizer
We read the reviews and the return reasons for every product selling here.
“Gave me a rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sunday Riley Moisturizer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









