Skip to content

Sunday Riley Moisturizer

Fail

The top 5 brands take 100% of clicks, so Sunday Riley Moisturizer is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$43K/yr25K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
70%top-5 click share · 4 brands · 9 sellers

Flapen Score

Sunday Riley Moisturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Sunday Riley Moisturizer is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunday Riley Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Sunday Riley Moisturizer 25K times last year and spent an estimated $43K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
3.5%
Market size, estimated
$43Ka year
Peak month
July2.3× the quietest month
Top search term
sunday riley moisturizer9K searches a year

02 · Price

A sale here is worth $49.24.

Listings sell for $49.24 on average, from $20.72 to $87.95. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $49.24 that is $0 to $5K a year per listing.

Average price
$49.24inside the $15 to $100 sweet spot
Price range
$20.72–$87.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #396 within Face Moisturizers. It carries 5,802 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#396in Face Moisturizers
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
5,802per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
77 months

Products

Top Sunday Riley Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 24%
  • Brand 33%
  • Brand 42%

Demand

Sunday Riley Moisturizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.3×

Search terms

Top Sunday Riley Moisturizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunday riley moisturizer9K/yr
  • sunday riley ice11K/yr
  • sunday riley ice ceramide moisturizing cream4K/yr
  • sunday riley moisturizer for face812/yr

Reviews and returns

What reviews say buyers love and hate about Sunday Riley Moisturizer

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Moist/Dry”
12%of negative reviews mention “Allergies”
0.8%of orders come back
“Gave me a rash”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sunday Riley Moisturizer questions

Answered from the same tracked data.