Sunday Riley Luna Sleeping Night Oil

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months

21K

Growth, 90 days vs prior 90

+12.8%

Conversion, latest week

11.7%

Market size, estimated

$133Ka year

Peak month

July1.8× the quietest month

Top search term

sunday riley luna sleeping night oil5K searches a year

Listings sell for $54.37 on average, from $33.78 to $87.50. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $54.37 that is $14K to $27K a year per listing.

Average price

$54.37inside the $15 to $100 sweet spot

Price range

$33.78–$87.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

250–500

Revenue per listing a year

$14K–$27K

Returns

1.2%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Face Oil. It carries 1,661 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#128in Face Oil

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,661per listing

Listings tracked

3

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months