sunday riley luna sleeping night oil
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$33.78–$87.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$54.37avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Okay1,661.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Market size
Okay$133K$133K/yr · 21K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sunday riley luna sleeping night oil is a $133K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Dec. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
sunday riley luna sleeping night oil market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- $109K–$136K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Sunday Riley100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.Peak months: Jul, Oct, Dec · busiest ÷ quietest = 1.8×
Top sunday riley luna sleeping night oil search terms
- sunday riley luna sleeping night oil5K/yr
- sunday riley luna4K/yr
- luna sleeping night oil4K/yr
- luna sunday riley3K/yr
- luna oil4K/yr
- luna retinol sleeping night oil932/yr
Top sunday riley luna sleeping night oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateWhat buyers say about sunday riley luna sleeping night oil
What buyers praise and complain about, mined from review topics.What buyers love
“The price is right”
“Perfect, subtle scent that leaves your skin, glowing, and bright”
“Good moisturizer”
“I bought for the dry oil feeling these products offer - feels good on the skin when the weather is so cold and dry”
“Keeps face soft and supple”
“Good product not a game changer”
“it turns clear once you massage it into your skin”
“It made a definite difference in my skin when layering with CEO at night”
“I have noticed a different on my little wrinkles”
“The oil itself is a deep blue color which looks unique”
What buyers complain about
“Some people dont like the blue tansy scent I think its fine”
“For some reason using this has caused my face to burn when applying moisturizer the next morning”
“Too expensive, returned”
“Didnt work for me”
“you can see that is barely tinged blue”
“if you use too much it can feel a little oily on the skin”
“For some reason using this has caused my face to burn when applying moisturizer the next morning”
“if you use too much it can feel a little oily on the skin”
Top return reasons
Common questions
- Is sunday riley luna sleeping night oil profitable to sell on Amazon United States?
- The niche generates $133K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the sunday riley luna sleeping night oil niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sunday riley luna sleeping night oil?
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 1.2%.
- When does demand for sunday riley luna sleeping night oil peak?
- Demand peaks in Jul–Oct–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the sunday riley luna sleeping night oil niche?
- Listings span $33.78–$87.50; the average listing price is $54.37 (sweet spot $15–$100). The average incumbent carries 1,661 reviews — the moat a new listing must climb.