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sunday riley good genes

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 58Growth 54Conversion 74Competition 0Returns 82Price range 92Avg price 91Brand share 0Review moat 39Quality gap 33

Price range

Great$19.29–$103.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$56.38

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$457K

$457K/yr · 118K searches

Growth

Good+27.0%

90-day search growth — must beat 0% to launch

Review moat

Okay2,612

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sunday riley good genes is a $457K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Dec. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

sunday riley good genes market data

Units sold / yr
10K–13K
avg 2,000–2,500/product
Revenue / yr
$564K–$705K
units × avg price
Conversion rate
6.9%
Avg BSR
#199
Page quality
0%
Prime
100%
Sponsored
0%
Out of stock
0.0%
Avg brand age
70 months
Avg seller age
136 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Sunday Riley100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.0% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Dec · busiest ÷ quietest = 2.2×

Top sunday riley good genes search terms

  • sunday riley good genes58K/yr
  • good genes sunday riley39K/yr
  • good genes21K/yr
All search terms

Top sunday riley good genes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$91K40%$183K60%$274K80%$365K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

What buyers say about sunday riley good genes

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin24%

“Your skin will look amazing”

Quality-Overall14%

“Good quality”

Brightness/Shine/Glow12%

“My skin looks brighter”

Smell8%

“I was impressed with the tester how it was able to smell pretty nice still”

Texture/Consistency-Overall6%

“The texture is lightweight”

Symptom Reduction5%

“Just the best ever lactic treatment”

Soft Feel4%

“It makes my skin feel so soft”

Moist/Dry4%

“gives it a hydrated glow”

Ease Of Application2%

“Easy to apply, no-rinse, daily lotion can easily fit into any routine. no matter how lazy or intricate”

Value For Money1%

“totally worth it”

What buyers complain about

Value For Money18%

“Too expensive when”

Functionality-Overall14%

“I didn't see much improvement”

Advertised Vs Actual Product7%

“Deceptive bottling”

Smell7%

“Sometimes the smell bothers me”

Durability7%

“did last one month”

Wrinkles6%

“wrinkles”

Suitability Dry Skin4%

“I stopped using it for a while a month ago and felt like my skin was super dull and dry”

Size-Overall4%

“Plastic bag insert holds less than bottle size”

Symptom Reduction4%

“Zero noticeable difference”

Top return reasons

Value For Money19%
Product Condition14%
Functionality-Overall13%
Size-Overall11%
Advertised Vs Actual Product10%
Smell9%
Defective Material/Parts4%
Texture/Consistency-Overall4%
Skin Health3%
Absorbency2%

Common questions

Is sunday riley good genes profitable to sell on Amazon United States?
The niche generates $457K/yr across 4 tracked products. 90-day search growth is +27.0%. Flapen's verdict: Skip it (47/100).
How competitive is the sunday riley good genes niche?
1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sunday riley good genes?
Top complaints mined from reviews: Value For Money, Functionality-Overall, Advertised Vs Actual Product. The return rate is 1.6%.
When does demand for sunday riley good genes peak?
Demand peaks in Jul–Oct–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the sunday riley good genes niche?
Listings span $19.29–$103.45; the average listing price is $56.38 (sweet spot $15–$100). The average incumbent carries 2,612 reviews — the moat a new listing must climb.