sunday riley
Launch itA $2.9M/yr market growing +12.7% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible$2.9M$2.9M/yr · 681K searches
Avg price
Great$60.60avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$20.72–$154.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,832.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sunday riley is a $2.9M/yr Amazon United States market (681K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Dec. Verdict: Launch it — 57/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
sunday riley market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- $3.0M–$3.6M
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #273
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 1.0%
- Avg brand age
- 69 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
0%
- Sunday Riley89%
- ELEMIS6%
- Kiehl's4%
- Olivier Midy1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.Peak months: Jul, Oct, Dec · busiest ÷ quietest = 2.8×
Top sunday riley search terms
- sunday riley413K/yr
- sunday riley vitamin c46K/yr
- elemis oil28K/yr
- ceo glow18K/yr
- ceo glow sunday riley29K/yr
- kiehls midnight recovery oil16K/yr
- elemis body oil10K/yr
- sunday riley ceo vitamin c27K/yr
- elemis superfood facial oil8K/yr
- sunday riley ceo glow7K/yr
Top sunday riley products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sunday Riley C.E.O. Glow Vitamin C & Turmeric Face Oil 0.5 Fl Oz
Sunday Riley$31.354.5★5,743 rev
Sunday Riley C.E.O. 15% Vitamin C Brightening Serum Orange 1.0 Fl oz(pack of 1)
Sunday Riley$62.314.4★1,634 rev
Sunday Riley Luna Retinol Sleeping Night Oil 0.5oz
Sunday Riley$41.824.6★2,465 rev
Sunday Riley Good Genes All-in-One Lactic Acid Treatment Face Serum 1.0oz
Sunday Riley$57.664.6★3,266 rev
Sunday Riley C.E.O. Vitamin C Rich Hydration Cream Face Moisturizer
Sunday Riley$59.834.6★1,812 rev
Newest
by launch date
Sunday Riley Day + Night Brighten + Plump Set
Sunday Riley$33.7854 rev
Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set
Sunday Riley$87.95266 rev
Sunday Riley C.E.O. 15% Vitamin C Brightening Serum
Sunday Riley$44.561,634 rev
clat Midy | Anti-Aging Facial Oil with BA106-1.5 Fl Oz
Olivier Midy$154.3535 rev
Sunday Riley Sunday GGL-15-US-FG Riley Good Genes All-In-One Lactic Acid Treatment Face Serum 0.5oz
Sunday Riley$45.143,266 rev
Trending
90-day click momentumclat Midy | Anti-Aging Facial Oil with BA106-1.5 Fl Oz
Olivier Midy$154.353.8★
Sunday Riley C.E.O. Glow Vitamin C Turmeric Face Oil 1.18 Fl Oz
Sunday Riley$75.794.5★
Sunday Riley A+ High-Dose Retinol Serum 1.0oz
Sunday Riley$55.654.6★
Sunday Riley C.E.O. 15% Vitamin C Brightening Serum 1.7oz
Sunday Riley$96.564.4★
Sunday Riley Pink Drink Skin Firming Resurfacing Essence Face Mist
Sunday Riley$35.594.5★
What buyers say about sunday riley
What buyers praise and complain about, mined from review topics.What buyers love
“smells divine”
“Very hydrating”
“Very reliable brand”
“it makes my skin feel even better”
“it gives such a healthy glow”
“It makes your skin feel soft”
“Worth it”
“Holy grail for dry skin”
“Nice face oil”
“Absorbs nicely”
What buyers complain about
“Smells awful”
“it is expensive”
“I didn't see much improvement”
“stuff like this usually makes it itchy”
“IT DOES NOT LAST”
“This one is leaving my face very dry”
“Not good, product is watered down”
“Plastic bag insert holds less than bottle size”
“Deceptive bottling”
“This caused my face to break out”
Top return reasons
Common questions
- Is sunday riley profitable to sell on Amazon United States?
- The niche generates $2.9M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Launch it (57/100).
- How competitive is the sunday riley niche?
- 4 brands and 7 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sunday riley?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 1.5%.
- When does demand for sunday riley peak?
- Demand peaks in Jul–Oct–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the sunday riley niche?
- Listings span $20.72–$154.35; the average listing price is $60.60 (sweet spot $15–$100). The average incumbent carries 1,833 reviews — the moat a new listing must climb.