Is sunburn relief spray profitable to sell on Amazon United States?

The niche generates $207K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +259.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the sunburn relief spray niche?

7 brands and 33 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in sunburn relief spray?

Top complaints mined from reviews: Smell, Oily/Greasy, Heating. The return rate is 0.3%.

When does demand for sunburn relief spray peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 15.2× the quietest.

What does it cost to enter the sunburn relief spray niche?

Listings span $4.04–$30.08; the average listing price is $13.03 (sweet spot $15–$100). The average incumbent carries 3,393 reviews — the moat a new listing must climb.

sunburn relief spray

Worth a look

Shows demand growing +259.1% this quarter, but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.

Growth

Incredible+259.1%

90-day search growth — must beat 0% to launch

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible14.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.03

avg listing price — sweet spot $15–$100

Price range

Good$4.04–$30.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$207K

$207K/yr · 107K searches

Review moat

Okay3,393.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad86%

top-5 click share — a locked-up shelf

Signals Trending

According to Flapen's Amazon United States niche tracking, sunburn relief spray is a $207K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sunburn relief spray market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $195K–$261K; units × avg price
Conversion rate: 14.9%
Avg BSR: #59
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 138 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Solarcaine66%
Solar Recover11%
Sun Bum9%
Adisputent5%
Banana Boat4%
Amazon Basics3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +259.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 15.2×

Open Trend

Top sunburn relief spray search terms

sunburn relief spray25K/yr +612.7%9.1% conv.
solarcaine25K/yr +246.4%15.0% conv.
sunburn spray13K/yr +213.5%7.8% conv.
solarcaine spray20K/yr +82.8%19.1% conv.
solarcaine spray with lidocaine7K/yr +783.1%20.7% conv.
sun burn spray8K/yr +224.7%8.9% conv.
solarcaine gel5K/yr +129.0%7.7% conv.
solarcaine aloe vera gel with lidocaine5K/yr +151.6%12.5% conv.

All search terms

Top sunburn relief spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Solarcaine Aloe Sunburn Relief Spray with 4% Lidocaine - After Sun Care Relief for Burns Scrapes & Itch - Aloe Spray to Soothe Cool & Replenish Skin - 4oz

Solarcaine$9.634.8★895 rev

Solarcaine Advanced Cooling Hydrogel with Hypochlorous Acid 6 oz Gel Cooling After-Sun & Burn Gel | Soothes Discomfort Itch & Redness Sting-Free Alcohol-Free For Body & Face

Solarcaine$9.764.8★97 rev

Solar Recover After Sun Moisturizing Spray (12 Ounce) - Hydrating Facial and Body Mist - 2460 Sprays of Sunburn Relief With Vitamin E and Calendula - Lotion Delivered in Water - Made in the USA

Solar Recover$27.454.7★7,865 rev

Sun Bum Cool Down Aloe Vera Spray - Vegan After Sun Care to Soothe and Hydrate Sunburn - 6 oz

Sun Bum$11.584.4★3,333 rev

Womens High Waisted Bathing Suits Flounce Halter Tank Top Bikini Bottoms Tummy Control Modest Swimwear Two Piece Swimsuits Tankini Blue Flower S

Adisputent$30.084.4★9,881 rev

Newest

by launch date

Solarcaine Advanced Cooling Hydrogel with Hypochlorous Acid 6 oz Gel Cooling After-Sun & Burn Gel | Soothes Discomfort Itch & Redness Sting-Free Alcohol-Free For Body & Face

Solarcaine$9.7697 rev

5mo ago

Solarcaine After Sun Face Gel Cooling & Moisturizing Relief for Sun-Stressed Skin Redness & Peeling Non-Greasy Hypoallergenic Fragrance-Free Non-comedogenic 1.5 oz

Solarcaine$9.88115 rev

1y ago

Solarcaine Aloe Sunburn Relief Spray with 4% Lidocaine - After Sun Care Relief for Burns Scrapes & Itch - Aloe Spray to Soothe Cool & Replenish Skin - 4oz

Solarcaine$9.63895 rev

2y ago

Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)

Amazon Basics$4.042,826 rev

3y ago

Banana Boat Aloe After Sun Spray 6Fl Oz | Aloe Vera Spray with Cucumber Extract and Vitamin E After Sun Care for Sunburn Relief 6Fl Oz

Banana Boat$10.40856 rev

4y ago

What buyers say about sunburn relief spray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Excellent product”

Value For Money10%

“Very affordable”

Efficiency9%

“Works instantly”

Smell8%

“Light scent”

Pain Relief-Overall6%

“It removes pain”

Allergies5%

“it prevents irritation”

Moist/Dry4%

“it dries quickly”

Ease Of Application4%

“the spray application makes it quick”

Suitability Dry Skin4%

“Works really well for dry skin, no residue”

Advertised Vs Actual Product4%

“Product does as advertised”

What buyers complain about

Smell9%

“just a little thrown off by the odor”

Oily/Greasy8%

“Super greasy”

Heating5%

“Two; the oils in this product promote heat in sunburnt skin, not cool it down”

Allergies5%

“itchy neck rash after day two”

Value For Money5%

“Felt it was on the costly size for the small amount you get”

Moist/Dry4%

“It's not a hydration product - that's still what dry chaffed skin needs”

Adhesion/Stickiness4%

“I HATE the sticky mess it makes”

Leak-Proof3%

“will leak if you arent careful”

Skin Health3%

“Do not put this on your skin”

Side Effects3%

“About 30 seconds after applying to my moderately burned back, I experienced severe itching and muscle spasms”

Top return reasons

Size-Overall28%

Leak-Proof12%

Smell10%

Functionality-Overall9%

Value For Money7%

Advertised Vs Actual Product6%

Ingredients-Overall6%

Motor Power3%

Product Condition2%

Defective Material/Parts2%

Common questions

Is sunburn relief spray profitable to sell on Amazon United States?: The niche generates $207K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +259.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the sunburn relief spray niche?: 7 brands and 33 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in sunburn relief spray?: Top complaints mined from reviews: Smell, Oily/Greasy, Heating. The return rate is 0.3%.
When does demand for sunburn relief spray peak?: Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 15.2× the quietest.
What does it cost to enter the sunburn relief spray niche?: Listings span $4.04–$30.08; the average listing price is $13.03 (sweet spot $15–$100). The average incumbent carries 3,393 reviews — the moat a new listing must climb.