Is sunburn relief profitable to sell on Amazon United States?

The niche generates $930K/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +227.4%. Flapen's verdict: Launch it (70/100).

How competitive is the sunburn relief niche?

18 brands and 74 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in sunburn relief?

Top complaints mined from reviews: Allergies, Smell, Skin Health. The return rate is 0.5%.

When does demand for sunburn relief peak?

Demand peaks in May–Jun–Jul; the busiest month runs 18.2× the quietest.

What does it cost to enter the sunburn relief niche?

Listings span $4.04–$57.21; the average listing price is $13.96 (sweet spot $15–$100). The average incumbent carries 8,226 reviews — the moat a new listing must climb.

sunburn relief

Launch it

A $930K/yr market growing +227.4% this quarter with returns at 0.5% — clears our launch bar.

Growth

Incredible+227.4%

90-day search growth — must beat 0% to launch

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$4.04–$57.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$930K

$930K/yr · 558K searches

Avg price

Good$13.96

avg listing price — sweet spot $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,226.17

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, sunburn relief is a $930K/yr Amazon United States market (558K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 70/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sunburn relief market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: $838K–$1.1M; units × avg price
Conversion rate: 11.9%
Avg BSR: #29
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 2.5%
Avg brand age: 76 months
Avg seller age: 135 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

28%

Sunburnt24%
Sun Bum13%
Maui Island Secret11%
Amazon Basics10%
Solarcaine9%
Amazon Essentials6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +227.4% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 18.2×

Open Trend

Top sunburn relief search terms

sunburn relief231K/yr +302.8%12.3% conv.
sun burn healing cream56K/yr +279.1%13.1% conv.
sunburn73K/yr +81.3%5.6% conv.
sun burnt after-sun gel22K/yr +272.9%19.1% conv.
sun burn relief18K/yr +357.3%11.2% conv.
sunburn cream18K/yr +321.2%8.9% conv.
sun burn15K/yr +153.6%9.1% conv.
maui vera after sun gel11K/yr +150.9%2.0% conv.
after burn22K/yr +9.7%1.5% conv.
maui vera14K/yr +154.1%0.6% conv.

All search terms

Top sunburn relief products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EMCW9 Ultra Hydrating Aloe Vera Gel by Sunburnt 6 Ounce Clear SUNB21006

Sunburnt$8.074.8★3,125 rev

Maui Island Secret Burn to Brown Formula Aloe Sunburn Relief Gel Soothing & Hydrating - Instant Cooling with Menthol & Tea Tree Oil 8 Oz. 1pack

Maui Island Secret$17.024.7★4,990 rev

Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)

Amazon Basics$4.044.7★2,826 rev

Sun Bum Cool Down Aloe Vera Gel - Vegan After Sun Care to Soothe and Hydrate Sunburn - 8 oz

Sun Bum$11.044.7★8,889 rev

Solarcaine Aloe Sunburn Relief Spray with 4% Lidocaine - After Sun Care Relief for Burns Scrapes & Itch - Aloe Spray to Soothe Cool & Replenish Skin - 4oz

Solarcaine$9.634.8★895 rev

Newest

by launch date

Solarcaine Advanced Cooling Hydrogel with Hypochlorous Acid 6 oz Gel Cooling After-Sun & Burn Gel | Soothes Discomfort Itch & Redness Sting-Free Alcohol-Free For Body & Face

Solarcaine$9.7697 rev

5mo ago

BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.

BLUE LIZARD$12.18225 rev

9mo ago

TERNS Mayday Intensive After Sun Gel Cream Cooling Skin Care for Sunburn Relief 3X Marine Bioactive Complex with Niacinamide Squalane Shea Butter & Aloe Travel Size Fragrance Free 2 Fl Oz

TERNS$57.2169 rev

1y ago

Solarcaine Aloe Sunburn Relief Spray with 4% Lidocaine - After Sun Care Relief for Burns Scrapes & Itch - Aloe Spray to Soothe Cool & Replenish Skin - 4oz

Solarcaine$9.63895 rev

2y ago

Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)

Amazon Basics$4.042,826 rev

3y ago

What buyers say about sunburn relief

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Excellent Product”

Smell12%

“Amazing smell”

Moist/Dry8%

“Dries quickly”

Suitability Combination Skin5%

“keeps my skin clear”

Value For Money5%

“reasonably priced”

Efficiency5%

“Works well”

Soft Feel4%

“Super soft”

Allergies4%

“No irritation”

Suitability Dry Skin4%

“It relieves my dry skin”

Absorbency3%

“absorbs beautifully”

What buyers complain about

Allergies17%

“caused irritation”

Smell15%

“Chemical smell”

Skin Health6%

“BURNS MY SKIN”

Functionality-Overall3%

“Not effective”

Moist/Dry3%

“Theyre not a moisturizer”

Value For Money2%

“Extremely overpriced”

Ingredients-Overall2%

“Misleading ingredient list”

Sensitivity-Overall2%

“Burns like hell”

Advertised Vs Actual Product2%

“False advertising”

Dilute/Watery2%

“Some of the bottles I have purchased lately have been very watery”

Top return reasons

Smell31%

Leak-Proof13%

Product Condition7%

Size-Overall7%

Advertised Vs Actual Product7%

Value For Money5%

Functionality-Overall5%

Defective Material/Parts3%

Ingredients-Overall3%

Moist/Dry2%

Common questions

Is sunburn relief profitable to sell on Amazon United States?: The niche generates $930K/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +227.4%. Flapen's verdict: Launch it (70/100).
How competitive is the sunburn relief niche?: 18 brands and 74 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in sunburn relief?: Top complaints mined from reviews: Allergies, Smell, Skin Health. The return rate is 0.5%.
When does demand for sunburn relief peak?: Demand peaks in May–Jun–Jul; the busiest month runs 18.2× the quietest.
What does it cost to enter the sunburn relief niche?: Listings span $4.04–$57.21; the average listing price is $13.96 (sweet spot $15–$100). The average incumbent carries 8,226 reviews — the moat a new listing must climb.