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Sunburn Relief

Pass

Sunburn Relief scores 70 out of 100, a Pass. Shoppers spend an estimated $930K a year here, search demand grew +227.4% this quarter, and an estimated 0.5% of orders come back.

Filters Trending
Flapen Score
70
70 / 100
Top 1% of 10,978 Beauty & Personal Care niches · +22 vs the category median of 48
Market size
$930K/yr558K searches / yr
90-day growth
+227.4%search demand this quarter
Competition
55%top-5 click share · 18 brands · 74 sellers

Flapen Score

Sunburn Relief against its category

The dotted line is the Beauty & Personal Care average. Past it, Sunburn Relief is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunburn Relief market on Amazon at a glance

Shoppers on Amazon United States searched for Sunburn Relief 558K times last year and spent an estimated $930K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 558K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +227.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $930K a year.

Searches, last 12 months
558K
Growth, 90 days vs prior 90
+227.4%
Conversion, latest week
11.9%
Market size, estimated
$930Ka year
Peak month
June18.2× the quietest month
Top search term
sunburn relief231K searches a year

02 · Price

A sale here is worth $13.96.

Listings sell for $13.96 on average, from $4.04 to $57.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $13.96 that is $28K to $35K a year per listing.

Average price
$13.96under the $15 to $100 sweet spot
Price range
$4.04–$57.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$28K–$35K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #29 within Sunscreens & Tanning Products. It carries 8,226 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#29in Sunscreens & Tanning Products
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
8,226per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
76 months

Products

Top Sunburn Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

74

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

28%

  • Brand 124%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

Sunburn Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 18.2×

Search terms

Top Sunburn Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunburn relief231K/yr
  • sun burn healing cream56K/yr
  • sunburn73K/yr
  • sun burnt after-sun gel22K/yr
  • sun burn relief18K/yr
  • sunburn cream18K/yr
  • sun burn15K/yr
  • maui vera after sun gel11K/yr
  • after burn22K/yr
  • maui vera14K/yr

Reviews and returns

What reviews say buyers love and hate about Sunburn Relief

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Allergies”
0.5%of orders come back
“caused irritation”
A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sunburn Relief questions

Answered from the same tracked data.