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Sun Tanning Spray

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 98% of clicks, so Sun Tanning Spray is a Maybe.

Filters Trending
Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$110K/yr86K searches / yr
90-day growth
+144.0%search demand this quarter
Competition
70%top-5 click share · 6 brands · 101 sellers

Flapen Score

Sun Tanning Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Sun Tanning Spray is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sun Tanning Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Sun Tanning Spray 86K times last year and spent an estimated $110K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +144.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+144.0%
Conversion, latest week
11.6%
Market size, estimated
$110Ka year
Peak month
June20.5× the quietest month
Top search term
tanning spray with spf31K searches a year

02 · Price

A sale here is worth $11.08.

Listings sell for $11.08 on average, from $7.03 to $21.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $11.08 that is $6K to $8K a year per listing.

Average price
$11.08under the $15 to $100 sweet spot
Price range
$7.03–$21.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$6K–$8K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Sunscreens & Tanning Products. It carries 4,407 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Sunscreens & Tanning Products
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
4,407per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Sun Tanning Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

101

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 223%
  • Brand 316%
  • Brand 47%
  • Brand 54%
  • Brand 62%

Demand

Sun Tanning Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 20.5×

Search terms

Top Sun Tanning Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tanning spray with spf31K/yr
  • sun bum tanning oil24K/yr
  • sun bum tanning9K/yr
  • dry tanning oil spray9K/yr
  • spray tanning lotion3K/yr
  • tanning oil spf 153K/yr
  • sun bum tanning spray2K/yr
  • tanning oil sun bum2K/yr
  • sun bum tanning oil spf 151K/yr

Reviews and returns

What reviews say buyers love and hate about Sun Tanning Spray

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
0.3%of orders come back
“it smelled like a charred crayon”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sun Tanning Spray questions

Answered from the same tracked data.