Sun Tanning Spray
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 98% of clicks, so Sun Tanning Spray is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $110K/yr86K searches / yr
- 90-day growth
- +144.0%search demand this quarter
- Competition
- 70%top-5 click share · 6 brands · 101 sellers
Flapen Score
Sun Tanning Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Sun Tanning Spray is stronger. Inside it, weaker.
Market
The Sun Tanning Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Sun Tanning Spray 86K times last year and spent an estimated $110K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +144.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- +144.0%
- Conversion, latest week
- 11.6%
- Market size, estimated
- $110Ka year
- Peak month
- June20.5× the quietest month
- Top search term
- tanning spray with spf31K searches a year
02 · Price
A sale here is worth $11.08.
Listings sell for $11.08 on average, from $7.03 to $21.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $11.08 that is $6K to $8K a year per listing.
- Average price
- $11.08under the $15 to $100 sweet spot
- Price range
- $7.03–$21.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$8K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Sunscreens & Tanning Products. It carries 4,407 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Sunscreens & Tanning Products
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 4,407per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Sun Tanning Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sun Bum SPF 15 Moisturizing Tanning Oil - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Broad Spectrum Moisturizing - UVA/UVB Protection - 8.5 oz
- Price
- $16.35
- Rating
- 4.6/5
- Reviews
- 7,378
- Age
- 9y ago

Sun Bum SPF 15 Browning Body Lotion - Water-Resistant Broad Spectrum Moisturizing Tanning Lotion with Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 8.5 Fl Oz
- Price
- $17.03
- Rating
- 4.5/5
- Reviews
- 1,104
- Age
- 4y ago

Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 15 Immediate Glow & Dries Fast Broad Spectrum Water Resistant Non-Greasy Oxybenzone Free Cruelty Free 6 Ounce
- Price
- $8.53
- Rating
- 4.6/5
- Reviews
- 7,333
- Age
- 6y ago

Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 30 Immediate Glow & Dries Fast Water Resistant NonGreasy Oxybenzone Free Cruelty Free Bronzer New Orange 6 Oz
- Price
- $9.12
- Rating
- 4.6/5
- Reviews
- 3,910
- Age
- 6y ago

Coppertone Tanning Sunscreen Spray with Broad Spectrum SPF 15 Water Resistant Spray Sunscreen Lightweight and Non-Greasy 5.5 Oz
- Price
- $8.23
- Rating
- 4.7/5
- Reviews
- 6,556
- Age
- 8y ago
Trending
estimated 90-day click momentum
Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 30 Immediate Glow & Dries Fast Water Resistant NonGreasy Oxybenzone Free Cruelty Free Bronzer New Orange 6 Oz
- Price
- $9.12
- Rating
- 4.6/5
- Reviews
- 3,910
- Age
- 6y ago

Hawaiian Tropic Protective Tanning Oil Spray Sunscreen SPF 25 8 Fl Oz
- Price
- $10.95
- Rating
- 4.4/5
- Reviews
- 2,018
- Age
- 7y ago

Coppertone Tanning Sunscreen Spray with Broad Spectrum SPF 15 Water Resistant Spray Sunscreen Lightweight and Non-Greasy 5.5 Oz
- Price
- $8.23
- Rating
- 4.7/5
- Reviews
- 6,556
- Age
- 8y ago

Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz
- Price
- $9.83
- Rating
- 4.8/5
- Reviews
- 530
- Age
- 1y ago

Australian Gold Spray Gel Sunscreen with Instant Bronzer SPF 30 8 Ounce | Moisturize & Hydrate Skin | Broad Spectrum | Water Resistant | Non-Greasy | Oxybenzone Free | Cruelty Free
- Price
- $7.12
- Rating
- 4.6/5
- Reviews
- 4,805
- Age
- 6y ago
Newest
by launch date
Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz
- Price
- $9.83
- Rating
- 4.8/5
- Reviews
- 530
- Age
- 1y ago

Sun Bum SPF 15 Browning Body Lotion - Water-Resistant Broad Spectrum Moisturizing Tanning Lotion with Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 8.5 Fl Oz
- Price
- $17.03
- Rating
- 4.5/5
- Reviews
- 1,104
- Age
- 4y ago

b.tan Best Tanning Oil | Get Tanned Intensifier Dry Spray - Fast Dark Outdoor Sun Tan From Tan Accelerating Actives Packed with Moisturizing Oils No SPF Austrailian Brand 8 Fl Oz
- Price
- $9.53
- Rating
- 4.4/5
- Reviews
- 5,944
- Age
- 5y ago

Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 15 Immediate Glow & Dries Fast Broad Spectrum Water Resistant Non-Greasy Oxybenzone Free Cruelty Free 6 Ounce
- Price
- $8.53
- Rating
- 4.6/5
- Reviews
- 7,333
- Age
- 6y ago

Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 30 Immediate Glow & Dries Fast Water Resistant NonGreasy Oxybenzone Free Cruelty Free Bronzer New Orange 6 Oz
- Price
- $9.12
- Rating
- 4.6/5
- Reviews
- 3,910
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
101
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- Sun Bum47%
- Australian Gold23%
- Hawaiian Tropic16%
- Coppertone7%
- B.TAN4%
- Banana Boat2%
Demand
Sun Tanning Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 20.5×
Search terms
Top Sun Tanning Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tanning spray with spf31K/yr
- sun bum tanning oil24K/yr
- sun bum tanning9K/yr
- dry tanning oil spray9K/yr
- spray tanning lotion3K/yr
- tanning oil spf 153K/yr
- sun bum tanning spray2K/yr
- tanning oil sun bum2K/yr
- sun bum tanning oil spf 151K/yr
Reviews and returns
What reviews say buyers love and hate about Sun Tanning Spray
We read the reviews and the return reasons for every product selling here.
“it smelled like a charred crayon”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sun Tanning Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









