Is sun tanning spray profitable to sell on Amazon United States?

The niche generates $110K/yr across 13 tracked products. 90-day search growth is +144.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the sun tanning spray niche?

6 brands and 101 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in sun tanning spray?

Top complaints mined from reviews: Smell, Color, Functionality-Overall. The return rate is 0.3%.

When does demand for sun tanning spray peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 20.5× the quietest.

What does it cost to enter the sun tanning spray niche?

Listings span $7.03–$21.23; the average listing price is $11.08 (sweet spot $15–$100). The average incumbent carries 4,407 reviews — the moat a new listing must climb.

sun tanning spray

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+144.0%

90-day search growth — must beat 0% to launch

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Price range

Okay$7.03–$21.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.08

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$110K

$110K/yr · 86K searches

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad4,407.15

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, sun tanning spray is a $110K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sun tanning spray market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $89K–$111K; units × avg price
Conversion rate: 11.6%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

101

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Sun Bum47%
Australian Gold23%
Hawaiian Tropic16%
Coppertone7%
B.TAN4%
Banana Boat2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +144.0% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 20.5×

Open Trend

Top sun tanning spray search terms

tanning spray with spf31K/yr +268.3%8.2% conv.
sun bum tanning oil24K/yr +70.1%10.8% conv.
sun bum tanning9K/yr +107.5%7.5% conv.
dry tanning oil spray9K/yr +103.5%5.1% conv.
spray tanning lotion3K/yr +160.3%5.1% conv.
tanning oil spf 153K/yr +125.5%9.8% conv.
sun bum tanning spray2K/yr +172.6%9.7% conv.
tanning oil sun bum2K/yr +73.2%9.2% conv.
sun bum tanning oil spf 151K/yr +221.8%18.1% conv.

All search terms

Top sun tanning spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sun Bum SPF 15 Moisturizing Tanning Oil - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Broad Spectrum Moisturizing - UVA/UVB Protection - 8.5 oz

Sun Bum$16.354.6★7,378 rev

Sun Bum SPF 15 Browning Body Lotion - Water-Resistant Broad Spectrum Moisturizing Tanning Lotion with Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 8.5 Fl Oz

Sun Bum$17.034.5★1,104 rev

Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 15 Immediate Glow & Dries Fast Broad Spectrum Water Resistant Non-Greasy Oxybenzone Free Cruelty Free 6 Ounce

Australian Gold$8.534.6★7,333 rev

Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 30 Immediate Glow & Dries Fast Water Resistant NonGreasy Oxybenzone Free Cruelty Free Bronzer New Orange 6 Oz

Australian Gold$9.124.6★3,910 rev

Coppertone Tanning Sunscreen Spray with Broad Spectrum SPF 15 Water Resistant Spray Sunscreen Lightweight and Non-Greasy 5.5 Oz

Coppertone$8.234.7★6,556 rev

Newest

by launch date

Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz

Hawaiian Tropic$9.83530 rev

1y ago

Sun Bum SPF 15 Browning Body Lotion - Water-Resistant Broad Spectrum Moisturizing Tanning Lotion with Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 8.5 Fl Oz

Sun Bum$17.031,104 rev

4y ago

b.tan Best Tanning Oil | Get Tanned Intensifier Dry Spray - Fast Dark Outdoor Sun Tan From Tan Accelerating Actives Packed with Moisturizing Oils No SPF Austrailian Brand 8 Fl Oz

B.TAN$9.535,944 rev

5y ago

Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 15 Immediate Glow & Dries Fast Broad Spectrum Water Resistant Non-Greasy Oxybenzone Free Cruelty Free 6 Ounce

Australian Gold$8.537,333 rev

6y ago

Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 30 Immediate Glow & Dries Fast Water Resistant NonGreasy Oxybenzone Free Cruelty Free Bronzer New Orange 6 Oz

Australian Gold$9.123,910 rev

6y ago

What buyers say about sun tanning spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Great smell creamy”

Quality-Overall9%

“Simply the best sunscreen/tanning product I have ever used”

Color8%

“Beautiful color”

Suitability Combination Skin6%

“feels so nice on my skin”

Efficiency6%

“It works so well”

Value For Money4%

“Good value”

Suitability Oily Skin4%

“Doesn't leave your skin oily”

Brightness/Shine/Glow3%

“It goes on smoothly, leaves my skin feeling soft, and gives me a beautiful, even glow”

Advertised Vs Actual Product3%

“As advertised”

Moist/Dry3%

“Moisturizing and smells good”

What buyers complain about

Smell13%

“it smelled like a charred crayon”

Color7%

“I was so pale”

Functionality-Overall7%

“Cans don't work”

Allergies6%

“Allergic Reaction”

Oily/Greasy6%

“Oily”

Thickness5%

“Thick”

Stain Resistance4%

“stains everything”

Leak-Proof4%

“it leaked”

Adhesion/Stickiness4%

“Low quality - feels sticky”

Value For Money3%

“Not worth it”

Top return reasons

Leak-Proof15%

Smell14%

Advertised Vs Actual Product10%

Oily/Greasy9%

Motor Power8%

Functionality-Overall8%

Defective Material/Parts5%