Sun Tanning Lotion
MaybeReturns run at only 0.7% of orders. But the average product has 8,868 reviews to catch up to, so Sun Tanning Lotion is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $317K/yr287K searches / yr
- 90-day growth
- +75.4%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 145 sellers
Flapen Score
Sun Tanning Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Sun Tanning Lotion is stronger. Inside it, weaker.
Market
The Sun Tanning Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Sun Tanning Lotion 287K times last year and spent an estimated $317K. The top 5 brands take 73% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +75.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.
- Searches, last 12 months
- 287K
- Growth, 90 days vs prior 90
- +75.4%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $317Ka year
- Peak month
- June35.6× the quietest month
- Top search term
- tanning lotion outdoor115K searches a year
02 · Price
A sale here is worth $17.25.
Listings sell for $17.25 on average, from $7.03 to $32.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $17.25 that is $9K to $13K a year per listing.
- Average price
- $17.25inside the $15 to $100 sweet spot
- Price range
- $7.03–$32.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$13K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Sunscreens & Tanning Products. It carries 8,868 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #73in Sunscreens & Tanning Products
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 8,868per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Sun Tanning Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Australian Gold Rapid Tanning Intensifier Lotion 8.5 Fl Oz | With Tea Tree Oil and Aloe Vera | Vitamin E
- Price
- $7.15
- Rating
- 4.6/5
- Reviews
- 18,206
- Age
- 12y ago
Maui Babe Browning Lotion - Natural Hawaiian Tan Accelerator with Vitamins & Antioxidants - Moisturizing Formula for All Skin Types - Made in USA - 4 fl oz
- Price
- $15.17
- Rating
- 4.3/5
- Reviews
- 7,761
- Age
- 21y ago
Carroten Intensive Tanning Gel | Browning Tan Accelerator | Non-Greasy Water-Resistant with Carrot and Coconut Oil | Vitamin A & E For Moisture & Hydration | Made in Greece | 5 Fl Oz
- Price
- $28.50
- Rating
- 4.3/5
- Reviews
- 10,471
- Age
- 12y ago
b.tan Best Tanning Oil | Get Tanned Intensifier Dry Spray - Fast Dark Outdoor Sun Tan From Tan Accelerating Actives Packed with Moisturizing Oils No SPF Austrailian Brand 8 Fl Oz
- Price
- $9.53
- Rating
- 4.4/5
- Reviews
- 5,944
- Age
- 5y ago
Coppertone Tanning Sunscreen Lotion SPF 15 Lightweight and Non Greasy Sunscreen Water Resistant Oxybenzone Free Sun Tan Lotion Moisturizes Skin for a Radiant Tan 8 Fl Oz Bottle
- Price
- $7.17
- Rating
- 4.7/5
- Reviews
- 6,319
- Age
- 14y ago
Trending
90-day click momentum
Coco & Eve Tan Boosting Anti-Aging Body Oil SPF20 - Tanning Accelerator Spray UVA UVB Sun Protection | Moisturizing Outdoor Bronzing Enhancer with Natural Ingredients Antioxidants (5.07 Fl Oz)
- Price
- $32.53
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 2y ago
Australian Gold Spray Gel Sunscreen with Instant Bronzer SPF 15 8 Ounce | Moisturize & Hydrate Skin | Broad Spectrum | Water Resistant | Non-Greasy SPF 15 8 Fl Oz (Pack of 1)
- Price
- $7.03
- Rating
- 4.7/5
- Reviews
- 4,076
- Age
- 6y ago
Carroten Turbo Tan Intensifier | Tanning Primer for Fast Long-lasting Results | Deep Tanning Spray Lotion for Face & Body | Quick-Drying Lightweight Hydration | Made in Greece | 5 oz + Wipe
- Price
- $18.76
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 6mo ago
Ed Hardy Coconut Kisses Golden Tanning Lotion Cruelty Free Gluten Free Mineral Oil Free DHA Free for All skin type 13.5oz
- Price
- $21.55
- Rating
- 4.4/5
- Reviews
- 33,933
- Age
- 13y ago
Hawaiian Tropic Dark Tanning Oil Spray Pump SPF 6 8 Oz (Packaging May Vary)
- Price
- $9.75
- Rating
- 4.5/5
- Reviews
- 6,576
- Age
- 14y ago
Newest
by launch dateCarroten Turbo Tan Intensifier | Tanning Primer for Fast Long-lasting Results | Deep Tanning Spray Lotion for Face & Body | Quick-Drying Lightweight Hydration | Made in Greece | 5 oz + Wipe
- Price
- $18.76
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 6mo ago
Coco & Eve Tan Boosting Anti-Aging Body Oil SPF20 - Tanning Accelerator Spray UVA UVB Sun Protection | Moisturizing Outdoor Bronzing Enhancer with Natural Ingredients Antioxidants (5.07 Fl Oz)
- Price
- $32.53
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 2y ago
Jeallis Extreme Dark Tanning Lotion Accelerator for Indoor Tanning Beds & Outdoor Sun Tan with Bronzer to Get Dark Fast Tan Bronzing Tanning Lotion with Tattoo Protecting Formula DHA Free 13.5oz
- Price
- $25.42
- Rating
- 4.3/5
- Reviews
- 1,873
- Age
- 2y ago
Sun Bum SPF 15 Browning Body Lotion - Water-Resistant Broad Spectrum Moisturizing Tanning Lotion with Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 8.5 Fl Oz
- Price
- $17.03
- Rating
- 4.5/5
- Reviews
- 1,104
- Age
- 4y ago
b.tan Best Tanning Oil | Get Tanned Intensifier Dry Spray - Fast Dark Outdoor Sun Tan From Tan Accelerating Actives Packed with Moisturizing Oils No SPF Austrailian Brand 8 Fl Oz
- Price
- $9.53
- Rating
- 4.4/5
- Reviews
- 5,944
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
145
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
20%
- Australian Gold27%
- Hawaiian Tropic14%
- Carroten12%
- Maui Babe12%
- B.TAN8%
- Coppertone7%
Demand
Sun Tanning Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 35.6×
Search terms
Top Sun Tanning Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tanning lotion outdoor115K/yr
- sun tanning lotion127K/yr
- sun tan14K/yr
- sun tanning13K/yr
- suntan10K/yr
- tanning lotion for outside3K/yr
- tanning lotion for sun4K/yr
Reviews and returns
What reviews say buyers love and hate about Sun Tanning Lotion
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Gross smell
Chemical smell
Disgusting smell
I was so pale
I think I should have gotten darker
A few shades darker but not
Doesn't work as expected
Did not work
I seen no results
Allergic Reaction
skin reaction
Horrible rash
Stained Skin
Just stains
stains everything
Love
Strong fragrance
Amazing smell
Light scent
Quality, and marketing of product being true
Quality product with a nice scent
Awesome quality
Good color
Gives a nice even color
dark love it
which makes it a great option for sensitive skin
Works well with a dark tan
feels good on your skin
Great value
much less expensive
Decent price
Return
0.7% Return rate 30% Fixable by listing
Gross smell
Chemical smell
Disgusting smell
The container was tiny
So small
Bigger than I thought
False advertisement
Not as advertised
Not as described
Doesn't work as expected
Did not work
I seen no results
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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Mineral Sunscreen Spray
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sun Tanning Lotion questions
Answered from the same tracked data.