Sun Tanning Lotion

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +75.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.

Searches, last 12 months

287K

Growth, 90 days vs prior 90

+75.4%

Conversion, latest week

6.4%

Market size, estimated

$317Ka year

Peak month

June35.6× the quietest month

Top search term

tanning lotion outdoor115K searches a year

Listings sell for $17.25 on average, from $7.03 to $32.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $17.25 that is $9K to $13K a year per listing.

Average price

$17.25inside the $15 to $100 sweet spot

Price range

$7.03–$32.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

0.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Sunscreens & Tanning Products. It carries 8,868 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#73in Sunscreens & Tanning Products

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

8,868per listing

Listings tracked

26

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months