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Sun Serum

Maybe

Returns run at only 0.2% of orders. But the top 5 products take 100% of clicks, so Sun Serum is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$40K/yr51K searches / yr
90-day growth
+139.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 18 sellers

Flapen Score

Sun Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Sun Serum is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sun Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Sun Serum 51K times last year and spent an estimated $40K. All 4 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +139.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+139.6%
Conversion, latest week
3.9%
Market size, estimated
$40Ka year
Top search term
sun serum17K searches a year

02 · Price

A sale here is worth $20.11.

Listings sell for $20.11 on average, from $17.25 to $23.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $20.11 that is $2K to $5K a year per listing.

Average price
$20.11inside the $15 to $100 sweet spot
Price range
$17.25–$23.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,857 within Sunscreens & Tanning Products. It carries 260 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#1,857in Sunscreens & Tanning Products
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
260per listing
Listings tracked
5

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Sun Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$18K$24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • MEDIHEAL51%
  • Espoir38%
  • SKIN10049%
  • ROUND LAB3%

Search terms

Top Sun Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sun serum17K/yr
  • mediheal sunscreen12K/yr
  • espoir sun serum6K/yr
  • espoir water splash sun serum4K/yr
  • mediheal sun serum5K/yr
  • sun serum korean4K/yr
  • water splash sun serum2K/yr

Reviews and returns

What reviews say buyers love and hate about Sun Serum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies14%−0.11

Allergic reaction

had rash all over

Irritated my skin

Smell11%−0.05

too strong of a scent

has no scent

Very scented

Skin Health6%−0.05

It completely melts into the skin

Burned my skin

irritated my eyes

Sensitivity-Overall6%−0.07

Not for sensitive skin

BURNs my eyes

Not recommended for people whose eyes are sensitive

Suitability Oily Skin5%−0.02

Not Perfect for Oily Skin

it makes my oily skin worse

My skin feels oily

Love

Suitability Combination Skin15%+1.17

Perfect for those with highly sensitive skin

works effectively on my skin

Good for my skin type

Moist/Dry11%+0.93

Super hydrating: Leaves a gorgeous

very moisturizing

It moisturizes really well

Weight Light9%+0.56

Lightweight and love it

Lightweight and no white cast

It feels lightweight on the skin

Quality-Overall5%+0.23

Excellent Product

It feels more like a high quality skincare product than a typical sunscreen

Overall great product, nice texture and very moisturizing

Soft Feel5%

Feels good

smooth feel

It goes on smoothly

Return

0.2% Return rate 21% Fixable by listing

Advertised Vs Actual Product14%▄▅▅█▇▅
Value For Money10%█▅▆▅▄█

A bit pricey for the amount given

Expensive

And I don't like the price

Ingredients-Overall9%▅█▄▄▅▆
Oily/Greasy9%▆▆█▇▆▆

Too greasy

with a greasy

it is greasy

Smell8%▅█▆▆▆▅

too strong of a scent

has no scent

Very scented

FAQ

Common Sun Serum questions

Answered from the same tracked data.