Sun Moon and Stars Perfume
FailThe top 5 products take 100% of clicks, so Sun Moon and Stars Perfume is a Fail.
- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $19K/yr25K searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 29 sellers
Flapen Score
Sun Moon and Stars Perfume against its category
The dotted line is the Beauty & Personal Care average. Past it, Sun Moon and Stars Perfume is stronger. Inside it, weaker.
Market
The Sun Moon and Stars Perfume market on Amazon at a glance
Shoppers on Amazon United States searched for Sun Moon and Stars Perfume 25K times last year and spent an estimated $19K. All 2 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $19Ka year
- Top search term
- sun moon and stars perfume20K searches a year
02 · Price
A sale here is worth $51.89.
Listings sell for $51.89 on average, from $43.90 to $59.46. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At $51.89 that is $5K to $13K a year per listing.
- Average price
- $51.89inside the $15 to $100 sweet spot
- Price range
- $43.90–$59.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$13K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #3,168 within Women's. It carries 186 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 75%
- Out of stock, average day
- 1.3%
- Average rank
- #3,168in Women's
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 186per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Sun Moon and Stars Perfume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SUN MOON STARS by Karl Lagerfeld Eau De Toilette Spray 3.3 oz for Women
- Price
- $59.46
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 22y ago

Sun Moon Stars by United Colors and Prestige Beauty EDT spray 3.3oz
- Price
- $43.90
- Rating
- 4.6/5
- Reviews
- 586
- Age
- 5y ago

SUN MOON STARS FOR HER Eau De Parfum
- Price
- $49.89
- Rating
- 3.7/5
- Reviews
- 50
- Age
- 4y ago

Sun Moon Stars Midnight EDP 3.3fl oz.
- Price
- $54.31
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 2y ago
Trending
estimated 90-day click momentum
Sun Moon Stars by United Colors and Prestige Beauty EDT spray 3.3oz
- Price
- $43.90
- Rating
- 4.6/5
- Reviews
- 586
- Age
- 5y ago

SUN MOON STARS by Karl Lagerfeld Eau De Toilette Spray 3.3 oz for Women
- Price
- $59.46
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 22y ago

Sun Moon Stars Midnight EDP 3.3fl oz.
- Price
- $54.31
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 2y ago

SUN MOON STARS FOR HER Eau De Parfum
- Price
- $49.89
- Rating
- 3.7/5
- Reviews
- 50
- Age
- 4y ago
Newest
by launch date
Sun Moon Stars Midnight EDP 3.3fl oz.
- Price
- $54.31
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 2y ago

SUN MOON STARS FOR HER Eau De Parfum
- Price
- $49.89
- Rating
- 3.7/5
- Reviews
- 50
- Age
- 4y ago

Sun Moon Stars by United Colors and Prestige Beauty EDT spray 3.3oz
- Price
- $43.90
- Rating
- 4.6/5
- Reviews
- 586
- Age
- 5y ago

SUN MOON STARS by Karl Lagerfeld Eau De Toilette Spray 3.3 oz for Women
- Price
- $59.46
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 22y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
29
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- SUN MOON STARS52%
- KARL LAGERFELD48%
Demand
Sun Moon and Stars Perfume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Sun Moon and Stars Perfume
We read the reviews and the return reasons for every product selling here.
“Fragrance did not smell as described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sun Moon and Stars Perfume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









