Is sun moon and stars perfume profitable to sell on Amazon United States?

The niche generates $19K/yr across 4 tracked products. 90-day search growth is +8.5%. Flapen's verdict: Skip it (40/100).

How competitive is the sun moon and stars perfume niche?

2 brands and 29 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sun moon and stars perfume?

Top complaints mined from reviews: Smell, Ethical Trade/Fair Trade, Alcohol Content. The return rate is 0.1%.

What does it cost to enter the sun moon and stars perfume niche?

Listings span $43.90–$59.46; the average listing price is $51.89 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.

sun moon and stars perfume

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Price range

Incredible$43.90–$59.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$51.89

avg listing price — sweet spot $15–$100

Review moat

Great185.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$19K

$19K/yr · 25K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, sun moon and stars perfume is a $19K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

SUN MOON STARS52%
KARL LAGERFELD48%

Demand

Weekly Amazon search volume, last 28 weeks — +8.5% search growth over the last 90 days.

Open Trend

Top sun moon and stars perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SUN MOON STARS by Karl Lagerfeld Eau De Toilette Spray 3.3 oz for Women

KARL LAGERFELD$59.464.2★84 rev

Sun Moon Stars by United Colors and Prestige Beauty EDT spray 3.3oz

SUN MOON STARS$43.904.6★586 rev

SUN MOON STARS FOR HER Eau De Parfum

SUN MOON STARS$49.893.7★50 rev

Sun Moon Stars Midnight EDP 3.3fl oz.

SUN MOON STARS$54.314.4★23 rev

Newest

by launch date

Sun Moon Stars Midnight EDP 3.3fl oz.

SUN MOON STARS$54.3123 rev

2y ago

SUN MOON STARS FOR HER Eau De Parfum

SUN MOON STARS$49.8950 rev

4y ago

Sun Moon Stars by United Colors and Prestige Beauty EDT spray 3.3oz

SUN MOON STARS$43.90586 rev

5y ago

SUN MOON STARS by Karl Lagerfeld Eau De Toilette Spray 3.3 oz for Women

KARL LAGERFELD$59.4684 rev

22y ago

What buyers say about sun moon and stars perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell53%

“Decent everyday scent”

Gifting Purpose21%

“Was a gift for my daughter”

Durability8%

“Fabulous and long lasting”

Design-Overall4%

“I love the bottle design so at least I can have a pretty shelf decoration”

Value For Money4%

“the pricing is attractive”

Soft Feel4%

“Soft”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Smell69%

“Fragrance did not smell as described”

Ethical Trade/Fair Trade13%

“This is product deception”

Alcohol Content6%

“It smells like pure rubbing alcohol”

Adhesion/Stickiness4%

“Sticky like”

Common questions

Is sun moon and stars perfume profitable to sell on Amazon United States?: The niche generates $19K/yr across 4 tracked products. 90-day search growth is +8.5%. Flapen's verdict: Skip it (40/100).
How competitive is the sun moon and stars perfume niche?: 2 brands and 29 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sun moon and stars perfume?: Top complaints mined from reviews: Smell, Ethical Trade/Fair Trade, Alcohol Content. The return rate is 0.1%.
What does it cost to enter the sun moon and stars perfume niche?: Listings span $43.90–$59.46; the average listing price is $51.89 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.

sun moon and stars perfume

sun moon and stars perfume market data

Competition & brand share

Demand