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Sun Kissed Tanning Gel

Maybe

Search demand grew >1,000% this quarter. But the top 5 brands take 100% of clicks, so Sun Kissed Tanning Gel is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$18K/yr14K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
84%top-5 click share · 5 brands · 18 sellers

Flapen Score

Sun Kissed Tanning Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Sun Kissed Tanning Gel is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sun Kissed Tanning Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Sun Kissed Tanning Gel 14K times last year and spent an estimated $18K. All 5 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
5.3%
Market size, estimated
$18Ka year
Top search term
sun kissed tanning gel9K searches a year

02 · Price

A sale here is worth $24.10.

Listings sell for $24.10 on average, from $14.20 to $30.05. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $24.10 that is $2K to $6K a year per listing.

Average price
$24.10inside the $15 to $100 sweet spot
Price range
$14.20–$30.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #125 within Sunscreens & Tanning Products. It carries 2,238 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
67%
Out of stock, average day
23.1%
Average rank
#125in Sunscreens & Tanning Products
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
2,238per listing
Listings tracked
9

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sun Kissed Tanning Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 228%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Open — no brand owns it (0%)

Reviews and returns

What reviews say buyers love and hate about Sun Kissed Tanning Gel

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
13%of negative reviews mention “Stain Resistance”
1.1%of orders come back
“Will stain clothes”
A buyer, on “Stain Resistance”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sun Kissed Tanning Gel questions

Answered from the same tracked data.