Sun in Hair Lightener

Shoppers searched for this 567K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +125.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

567K

Growth, 90 days vs prior 90

+125.7%

Conversion, latest week

11.8%

Market size, estimated

$1.1Ma year

Peak month

June6.4× the quietest month

Top search term

sun in270K searches a year

Listings sell for $16.89 on average, from $9.01 to $22.67. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $16.89 that is $68K to $84K a year per listing.

Average price

$16.89inside the $15 to $100 sweet spot

Price range

$9.01–$22.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$68K–$84K

Returns

0.8%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Hair Coloring Products. It carries 4,027 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

64%

Out of stock, average day

0.0%

Average rank

#228in Hair Coloring Products

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

4,027per listing

Listings tracked

14

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months