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Sun Goggles

Maybe

Buyers convert on 10.3% of searches. But demand is soft, at -26.7% this quarter, so Sun Goggles is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$1.4M/yr1.3M searches / yr
90-day growth
-26.7%search demand this quarter
Competition
57%top-5 click share · 12 brands · 25 sellers

Flapen Score

Sun Goggles against its category

The dotted line is the Beauty & Personal Care average. Past it, Sun Goggles is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sun Goggles market on Amazon at a glance

Shoppers on Amazon United States searched for Sun Goggles 1.3M times last year and spent an estimated $1.4M. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
10.3%
Market size, estimated
$1.4Ma year
Peak month
March3.1× the quietest month
Top search term
tanning goggles411K searches a year

02 · Price

A sale here is worth $11.12.

Listings sell for $11.12 on average, from $5.03 to $54.83. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $11.12 that is $67K to $89K a year per listing.

Average price
$11.12under the $15 to $100 sweet spot
Price range
$5.03–$54.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
$67K–$89K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #525 within Sunscreens & Tanning Products. It carries 7,336 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#525in Sunscreens & Tanning Products
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
7,336per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Sun Goggles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$72K$145K$217K$290K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

25

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

9%

  • Super Sunnies65%
  • Arthaxi10%
  • JOHUAHUA7%
  • Hupzuti3%
  • ULTREMA3%
  • OYS GLOW3%
  • Open — no brand owns it (6 brands, 9%)

Demand

Sun Goggles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 3.1×

Search terms

Top Sun Goggles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tanning goggles411K/yr
  • tanning bed goggles241K/yr
  • tanning eye protection65K/yr
  • tanning bed eye protection60K/yr
  • tanning goggles for tanning beds51K/yr
  • tanning glasses40K/yr
  • eye protection for red light therapy56K/yr
  • red light therapy eye protection52K/yr
  • red light eye protection46K/yr
  • red light therapy goggles41K/yr

Reviews and returns

What reviews say buyers love and hate about Sun Goggles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.11

Smaller than expected

It doesn't fit well

The case is too small

Quality-Overall10%+0.50

Inferior quality

Poor quality- came apart

Cheap quality

Color7%

Very dark

Wrong color

was sent wrong color

Comfort-Overall7%+0.80

Not very comfortable

all have the same reaction to discomfort

Would not wear for any amount of time

Durability7%−0.07

it broke

Broke after a little over a month

Broke after 3 uses

Love

Quality-Overall14%+0.50

Excellent Quality

They are of good quality and reliable

Overall, this is a good quality set that offers both functionality and great value

Comfort-Overall14%+0.80

Comfortable Fit

comfortable to use

Comfortable to wear

Size-Overall13%−0.11

The fit is secure

Fantastic fit

Very comfortable fit

Value For Money10%+0.59

Good for price

Great value

Definitely worth the price

Advertised Vs Actual Product9%+0.28

As advertised

Just what I needed

As described

Return

2.3% Return rate 67% Fixable by listing

Size-Overall49%██▇█▇▇

Smaller than expected

It doesn't fit well

The case is too small

Functionality-Overall14%▇▅▇▇▆█

Dont work

They simply dont perform the way they should

Not effective

Advertised Vs Actual Product8%██▇▆▇█

Item Not as expected

Not as pictured

Description is inaccurate

Comfort-Overall6%▇▇█▆▆▆

Not very comfortable

all have the same reaction to discomfort

Would not wear for any amount of time

Color4%▆▇▄▅▇█

Very dark

Wrong color

was sent wrong color

FAQ

Common Sun Goggles questions

Answered from the same tracked data.