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Sun Damaged Skin Repair

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $35K a year here, so Sun Damaged Skin Repair is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$35K/yr39K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
30%top-5 click share · 32 brands · 108 sellers

Flapen Score

Sun Damaged Skin Repair against its category

The dotted line is the Beauty & Personal Care average. Past it, Sun Damaged Skin Repair is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sun Damaged Skin Repair market on Amazon at a glance

Shoppers on Amazon United States searched for Sun Damaged Skin Repair 39K times last year and spent an estimated $35K. The top 5 brands take 51% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
4.6%
Market size, estimated
$35Ka year
Peak month
July1.3× the quietest month
Top search term
face whitening11K searches a year

02 · Price

A sale here is worth $19.16.

Listings sell for $19.16 on average, from $6.49 to $40.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.16 that is $0 to $2K a year per listing.

Average price
$19.16inside the $15 to $100 sweet spot
Price range
$6.49–$40.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #598 within Face Moisturizers. It carries 17,888 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
98%
Out of stock, average day
1.5%
Average rank
#598in Face Moisturizers
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
17,888per listing
Listings tracked
46

04 · Newcomers

Amazon counts 9 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
59 months

Products

Top Sun Damaged Skin Repair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$6K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

108

Top-5 brand share

51%

Top 20: 89%

Top-5 click share

30%

Top 20: 72%

Open market

45%

  • Olay33%
  • TruSkin5%
  • VALITIC5%
  • Nella4%
  • The Ordinary4%
  • SimplyVital4%

Demand

Sun Damaged Skin Repair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sun Damaged Skin Repair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face whitening11K/yr
  • olay luminous tone perfecting cream10K/yr
  • face whitening cream for men7K/yr
  • olay luminous7K/yr
  • fairness cream for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Sun Damaged Skin Repair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.22

no results

İt does not work

DID NOT WORK

Allergies9%−0.07

Allergic Reaction

Terrible rash

Skin Irritation

Symptom Reduction7%−0.05

No improvement

saw very little improvement

did not see improvement

Smell6%−0.01

Weird smell

Overpowering Scent

Bad chemical smell

Skin Health5%−0.05

BURNED MY SKIN

Burned my face

Burns skin

Love

Quality-Overall13%+0.97

they are very affordable for the quality

Best quality

awesome luxurious quality lotion ever

Suitability Combination Skin12%+1.02

Good for sensitive skin

Good for your skin

Great for my combination skin

Soft Feel11%

Leaves skin soft

Silky soft

Goes on Smooth

Moist/Dry9%+0.33

Nice hydration

Amazing moisturizer

Dries quickly

Smell7%−0.01

Clean smell

Amazing scent

Strong fragrance

Return

0.7% Return rate 20% Fixable by listing

Functionality-Overall17%█▇██▇▆

no results

İt does not work

DID NOT WORK

Advertised Vs Actual Product11%█▇█▇▇▆

False Advertising

False advertisement

False information

Smell10%▇▇▆▆▇█

Weird smell

Overpowering Scent

Bad chemical smell

Value For Money8%▄▅▆▅▄█

expensive

Expensive

expensive

Moist/Dry5%█▇▅▇▇▅

No hydration

Makes skin dry

No moisturizing

FAQ

Common Sun Damaged Skin Repair questions

Answered from the same tracked data.