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Sun Cushion

Fail

The top 5 brands take 100% of clicks, so Sun Cushion is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$333K/yr180K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
87%top-5 click share · 3 brands · 22 sellers

Flapen Score

Sun Cushion against its category

The dotted line is the Beauty & Personal Care average. Past it, Sun Cushion is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sun Cushion market on Amazon at a glance

Shoppers on Amazon United States searched for Sun Cushion 180K times last year and spent an estimated $333K. All 3 brands take every click. Demand peaks in May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $333K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
10.3%
Market size, estimated
$333Ka year
Peak month
June3.2× the quietest month
Top search term
naturium niacinamide serum43K searches a year

02 · Price

A sale here is worth $17.88.

Listings sell for $17.88 on average, from $5.86 to $29.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $17.88 that is $18K to $22K a year per listing.

Average price
$17.88inside the $15 to $100 sweet spot
Price range
$5.86–$29.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$22K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #622 within Serums. It carries 8,552 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#622in Serums
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
8,552per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Sun Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 245%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Sun Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 3.2×

Search terms

Top Sun Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • naturium niacinamide serum43K/yr
  • bring green24K/yr
  • bringgreen32K/yr
  • bring green zinc teca blemish serum17K/yr
  • zinc serum12K/yr
  • naturium niacinamide14K/yr
  • zinc pca10K/yr
  • bringgreen zinc teca11K/yr
  • zinc serum for face4K/yr
  • zinc teca serum5K/yr

Reviews and returns

What reviews say buyers love and hate about Sun Cushion

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Suitability Combination Skin”
14%of negative reviews mention “Allergies”
0.1%of orders come back
“Irritated my skin”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sun Cushion questions

Answered from the same tracked data.