Is sun cushion profitable to sell on Amazon United States?

The niche generates $333K/yr across 11 tracked products. 90-day search growth is +0.4%. Flapen's verdict: Skip it (45/100).

How competitive is the sun cushion niche?

3 brands and 22 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sun cushion?

Top complaints mined from reviews: Allergies, Skin Health, Functionality-Overall. The return rate is 0.1%.

What does it cost to enter the sun cushion niche?

Listings span $5.86–$29.23; the average listing price is $17.88 (sweet spot $15–$100). The average incumbent carries 8,552 reviews — the moat a new listing must climb.

sun cushion

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.88

avg listing price — sweet spot $15–$100

Price range

Good$5.86–$29.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$333K

$333K/yr · 180K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Review moat

Bad8,552.18

avg incumbent reviews — the moat a new listing must climb

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sun cushion is a $333K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

sun cushion market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $268K–$358K; units × avg price
Conversion rate: 10.3%
Avg BSR: #622
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 2.4%
Avg brand age: 50 months
Avg seller age: 123 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

BRING GREEN50%
Naturium45%
The Ordinary4%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 49 weeks — +0.4% search growth over the last 90 days.

Open Trend

Top sun cushion search terms

naturium niacinamide serum43K/yr +15.2%15.8% conv.
bring green24K/yr +106.0%3.4% conv.
bringgreen32K/yr -27.1%2.6% conv.
bring green zinc teca blemish serum17K/yr -43.0%8.4% conv.
zinc serum12K/yr +32.9%3.0% conv.
naturium niacinamide14K/yr +4.1%9.6% conv.
zinc pca10K/yr -8.7%1.0% conv.
bringgreen zinc teca11K/yr -39.8%5.9% conv.
zinc serum for face4K/yr +56.9%2.6% conv.
zinc teca serum5K/yr -43.9%9.7% conv.

All search terms

Top sun cushion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Naturium Niacinamide Face Serum 12% Plus Zinc 2% Anti-Aging Pore Minimizer & Dark Spot Corrector with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free 1 oz

Naturium$16.154.5★16,218 rev

BRING GREEN ZINC TECA Serum with Niacinamide | Soothing Face Serum for Sensitive Skin Pore Minimizing & Hydrating | Korean Skincare for Breakouts & Uneven Texture

BRING GREEN$25.324.5★287 rev

BRING GREEN TEA TREE CICA SET | Korean Skin Care Kit for Acne-Prone Sensitive Skin | Zinc Teca Serum Tea Tree Hydrating Moisturizer & Deep Cleansing Foam | Oil Control & Pore Care | K-Beauty Gift

BRING GREEN$24.764.5★82 rev

Naturium Niacinamide Face Serum 12% Plus Zinc 2% Jumbo Anti-Aging Pore Minimizer & Dark Spot Corrector with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free 2 oz

Naturium$29.234.5★16,218 rev

The Ordinary Niacinamide 10% + Zinc 1% Smoothing Serum for Blemish-Prone Skin 1 Fl Oz

The Ordinary$5.864.7★60,215 rev

Newest

by launch date

BRING GREEN TEA TREE CICA SET | Korean Skin Care Kit for Acne-Prone Sensitive Skin | Zinc Teca Serum Tea Tree Hydrating Moisturizer & Deep Cleansing Foam | Oil Control & Pore Care | K-Beauty Gift

BRING GREEN$24.7682 rev

1y ago

BRING GREEN TEA TREE CICA TRIAL KIT | Travel Size Korean Skin Care Set for Acne-Prone Sensitive Skin | Zinc Teca Serum Tea Tree Cica Moisturizer & Deep Cleansing Foam | Hydrating & Oil Control

BRING GREEN$13.0647 rev

1y ago

BRING GREEN X NETFLIX SQUID GAME Edition Zinc Teca Serum 25mL | Calming Serum for Skin Soothing & Oil Control | Includes Free Gonggi Tossing Game as Seen in Squid Game

BRING GREEN$13.08173 rev

1y ago

BRING GREEN ZINC TECA Serum with Niacinamide | Soothing Face Serum for Sensitive Skin Pore Minimizing & Hydrating | Korean Skincare for Breakouts & Uneven Texture

BRING GREEN$25.32287 rev

2y ago

Naturium Niacinamide Gel Cream 5% Face Moisturizer & Hydrating Skin Care for Healthier-Looking Dewy Skin 1.7 oz

Naturium$18.28255 rev

2y ago

What buyers say about sun cushion

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin20%

“super helpful for textured skin”

Quality-Overall14%

“Plus, its very affordable for the quality you get”

Value For Money11%

“reasonable price”

Moist/Dry7%

“dries fast”

Suitability Oily Skin5%

“Works well for oily skin”

Soft Feel4%

“Skin feels smooth”

Absorbency4%

“absorbs well”

Suitability Dry Skin3%

“This serum is extremely moisturizing and effective”

Symptom Reduction3%

“I will say that it did help to clear my acne”

Texture/Consistency-Overall3%

“smooth texture”

What buyers complain about

Allergies14%

“Irritated my skin”

Skin Health12%

“it burned my face”

Functionality-Overall7%

“Did nothing”

Moist/Dry5%

“No hydration at all”

Adhesion/Stickiness4%

“Leaves a sticky feel to my face”

Smell4%

“It doesnt have fragrance”

Size-Overall3%

“Wrong size”

Suitability Dry Skin3%

“My skin became dry”

Suitability Combination Skin2%

“Not for my skin”

Symptom Reduction2%

“for pore minimizing, I dont see much improvement”

Top return reasons

Functionality-Overall14%

Advertised Vs Actual Product12%

Value For Money10%

Smell8%

Moist/Dry7%

Size-Overall5%

Skin Health5%

Product Condition4%

Ingredients-Overall4%

Leak-Proof4%

Common questions

Is sun cushion profitable to sell on Amazon United States?: The niche generates $333K/yr across 11 tracked products. 90-day search growth is +0.4%. Flapen's verdict: Skip it (45/100).
How competitive is the sun cushion niche?: 3 brands and 22 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sun cushion?: Top complaints mined from reviews: Allergies, Skin Health, Functionality-Overall. The return rate is 0.1%.
What does it cost to enter the sun cushion niche?: Listings span $5.86–$29.23; the average listing price is $17.88 (sweet spot $15–$100). The average incumbent carries 8,552 reviews — the moat a new listing must climb.

sun cushion

sun cushion market data

Competition & brand share

Demand

Top sun cushion search terms

Top sun cushion products on Amazon

Top sellers

Newest

Trending

What buyers say about sun cushion

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Beauty & Personal Care