sun care
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Great$14.43–$79.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$51.58avg listing price — sweet spot $15–$100
Growth
Great+79.5%90-day search growth — must beat 0% to launch
Review moat
Good890.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$59K$59K/yr · 75K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sun care is a $59K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
sun care market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $52K–$64K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #11,577
- Page quality
- 0%
- Prime
- 29%
- Sponsored
- 29%
- Out of stock
- 5.6%
- Avg brand age
- 50 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
123
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Ultra Violette53%
- Generic42%
- HARUHARU4%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +79.5% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Top sun care search terms
- ultra violette sunscreen46K/yr
- ultra violette14K/yr
- ultra violette sunscreen 50 spf7K/yr
- ultraviolet sunscreen8K/yr
Top sun care products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ultra Violette Supreme Screen SPF 50 Skinscreen Facial Sunscreen Moisturizer and Primer 1.76 oz
Ultra Violette$46.794.0★7 rev
Ultra Violette Sequin SPF 50 Glow-Boosting Facial Sunscreen Moisturizer & Makeup Primer with Squalane
Generic$66.005.0★1 rev
Ultra Violette Preen Screen SPF 50 Facial Sunscreen Mist with Niacinamide 50ml / 1.7 fl oz
Generic$57.440.0★0 rev
Ultra Violette Vibrant Screen SPF 50 Water Resistant Face and Body Sunscreen Hydrating Lightweight Lotion 3.38 oz / 100mL
Generic$60.700.0★0 rev
Ultra Violette Mini Future Screen SPF 50 Mineral Fragrance-Free Facial Sunscreen (20ml / 0.68 fl oz)
Generic$35.890.0★0 rev
Newest
by launch dateUltra Violette Vibrant Screen SPF 50 Water Resistant Face and Body Sunscreen Hydrating Lightweight Lotion 3.38 oz / 100mL
Generic$60.700 rev
Ultra Violette Sequin SPF 50 Glow-Boosting Facial Sunscreen Moisturizer & Makeup Primer with Squalane
Generic$66.001 rev
Ultra Violette Preen Screen SPF 50 Facial Sunscreen Mist with Niacinamide 50ml / 1.7 fl oz
Generic$57.440 rev
Ultra Violette Mini Future Screen SPF 50 Mineral Fragrance-Free Facial Sunscreen (20ml / 0.68 fl oz)
Generic$35.890 rev
Ultra Violette Future Screen SPF 50 Mineral Fragrance-Free Facial Sunscreen Serum (50ml / 1.7 fl oz)
Generic$79.801 rev
Trending
90-day click momentumUltra Violette Future Screen SPF 50 Mineral Fragrance-Free Facial Sunscreen Serum (50ml / 1.7 fl oz)
Generic$79.805.0★
Ultra Violette Vibrant Screen SPF 50 Water Resistant Face and Body Sunscreen Hydrating Lightweight Lotion 3.38 oz / 100mL
Generic$60.700.0★
Ultra Violette Preen Screen SPF 50 Facial Sunscreen Mist with Niacinamide 50ml / 1.7 fl oz
Generic$57.440.0★
Ultra Violette Sequin SPF 50 Glow-Boosting Facial Sunscreen Moisturizer & Makeup Primer with Squalane
Generic$66.005.0★
Ultra Violette Supreme Screen SPF 50 Skinscreen Facial Sunscreen Moisturizer and Primer 1.76 oz
Ultra Violette$46.794.0★
What buyers say about sun care
What buyers praise and complain about, mined from review topics.What buyers love
“Great for sensitive skin”
“Excellent moisturizer”
“makes my skin soft”
“feels super lightweight on the skin”
“Not oily at all”
“Lovely texture”
“Great quality; smooth”
“it does not burn any dry skin I have”
“absorbs well”
“is affordable”
What buyers complain about
“Awful smell”
“it gave me an incredibly weird rash I've never had before”
“doesnt live white color on face”
“The product size is also quite small”
“Kind of oily”
“overpriced”
“It comes out thicker”
“Didn't work for me”
“the eye irritation makes it too difficult to use while working”
“It doesnt open nor pump anything out”
Top return reasons
Common questions
- Is sun care profitable to sell on Amazon United States?
- The niche generates $59K/yr across 7 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +79.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the sun care niche?
- 3 brands and 123 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sun care?
- Top complaints mined from reviews: Smell, Allergies, Color. The return rate is 0.8%.
- When does demand for sun care peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the sun care niche?
- Listings span $14.43–$79.80; the average listing price is $51.58 (sweet spot $15–$100). The average incumbent carries 891 reviews — the moat a new listing must climb.