sun allergy sunscreen
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$19.76avg listing price — sweet spot $15–$100
Growth
Great+76.0%90-day search growth — must beat 0% to launch
Price range
Great$9.64–$35.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$213K$213K/yr · 162K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,023.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sun allergy sunscreen is a $213K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
sun allergy sunscreen market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $198K–$247K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #453
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
90
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Eucerin44%
- La Roche-Posay37%
- Piz Buin17%
- BLUE LIZARD3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +76.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.5×
Top sun allergy sunscreen search terms
- piz43K/yr
- sun allergy sunscreen11K/yr
- eucerin mineral sunscreen16K/yr
- eucerin sun allergy9K/yr
- piz buin10K/yr
- eucerin sensitive mineral sunscreen11K/yr
- piz buin sunscreen8K/yr
- eucerin sun allergy protect spf 505K/yr
- sun allergy protection4K/yr
- la roche posay 100 spf sunscreen6K/yr
Top sun allergy sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eucerin Sun Sensitive Mineral Sunscreen Lotion SPF 50 with Zinc Oxide Protection Hypoallergenic Sunscreen for Sensitive Skin Oxybenzone and Octinoxate Free 4 Fl Oz Tube
Eucerin$16.784.4★1,612 rev
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free
La Roche-Posay$24.874.7★13,869 rev
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free
La Roche-Posay$35.954.7★13,869 rev
Eucerin Sun Tinted Sensitive Mineral Face Sunscreen Lotion SPF 35 Non-Comedogenic Mineral Sunscreen with Gentle Zinc Oxide Protection for Sensitive Skin 1.7 Fl Oz Bottle
Eucerin$14.314.4★4,519 rev
PIZ BUIN Allergy Lotion for Sun Sensitive Skin SPF50+ - 200ml / 6.8 oz.
Piz Buin$19.184.5★494 rev
Newest
by launch dateLa Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free
La Roche-Posay$35.9513,869 rev
Piz Buin Moisturising Sun Protection Lotion High SPF 30 UVA/UVB Protection 400ml
Piz Buin$29.55245 rev
Eucerin Sun Tinted Sensitive Mineral Face Sunscreen Lotion SPF 35 Non-Comedogenic Mineral Sunscreen with Gentle Zinc Oxide Protection for Sensitive Skin 1.7 Fl Oz Bottle
Eucerin$14.314,519 rev
Eucerin Sun Sensitive Mineral Sunscreen Lotion SPF 50 with Zinc Oxide Protection Hypoallergenic Sunscreen for Sensitive Skin Oxybenzone and Octinoxate Free 4 Fl Oz Tube
Eucerin$16.781,612 rev
Eucerin Sun Advanced Hydration SPF 50 Sunscreen Lotion Lightweight Sunscreen with Hyaluronic Acid and Humectants Hypoallergenic Fragrance Free No Oxybenzone or Octinoxate 5 Fl Oz Tube
Eucerin$15.452,201 rev
Trending
90-day click momentumPiz Buin Moisturising Sun Protection Lotion High SPF 30 UVA/UVB Protection 400ml
Piz Buin$29.554.7★
Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube
BLUE LIZARD$9.644.6★
Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion 100% Mineral Sunscreen UVA/UVB Protection Infused with organic Aloe Vera Soothes and Hydrates 5 fl oz
BLUE LIZARD$14.524.6★
PIZ BUIN Allergy Lotion for Sun Sensitive Skin SPF50+ - 200ml / 6.8 oz.
Piz Buin$19.184.5★
Eucerin Sun Advanced Hydration SPF 50 Sunscreen Lotion Lightweight Sunscreen with Hyaluronic Acid and Humectants Hypoallergenic Fragrance Free No Oxybenzone or Octinoxate 5 Fl Oz Tube
Eucerin$15.454.4★
What buyers say about sun allergy sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“Good for sensitive skin”
“This is an excellent and affordable product”
“Excellent protection”
“Good for the price”
“gives a natural”
“Feels good”
“My skin feels hydrated”
“Good for allergies”
“Great coverage”
“What I love most is that its super lightweight”
What buyers complain about
“gave a rash”
“odd color”
“It's really oily”
“Goes on way too thick”
“Heavy smell”
“Not for oily skin”
“My face burnt so badly”
“sticky”
“as it is very sensitive”
“Expensive”
Top return reasons
Common questions
- Is sun allergy sunscreen profitable to sell on Amazon United States?
- The niche generates $213K/yr across 14 tracked products. 90-day search growth is +76.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the sun allergy sunscreen niche?
- 4 brands and 90 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sun allergy sunscreen?
- Top complaints mined from reviews: Allergies, Color, Oily/Greasy. The return rate is 0.8%.
- When does demand for sun allergy sunscreen peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 5.5× the quietest.
- What does it cost to enter the sun allergy sunscreen niche?
- Listings span $9.64–$35.95; the average listing price is $19.76 (sweet spot $15–$100). The average incumbent carries 6,024 reviews — the moat a new listing must climb.