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Sun Allergy Sunscreen

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 100% of clicks, so Sun Allergy Sunscreen is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$213K/yr162K searches / yr
90-day growth
+76.0%search demand this quarter
Competition
79%top-5 click share · 4 brands · 90 sellers

Flapen Score

Sun Allergy Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Sun Allergy Sunscreen is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sun Allergy Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Sun Allergy Sunscreen 162K times last year and spent an estimated $213K. All 4 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +76.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
+76.0%
Conversion, latest week
6.7%
Market size, estimated
$213Ka year
Peak month
June5.5× the quietest month
Top search term
piz43K searches a year

02 · Price

A sale here is worth $19.76.

Listings sell for $19.76 on average, from $9.64 to $35.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $19.76 that is $15K to $20K a year per listing.

Average price
$19.76inside the $15 to $100 sweet spot
Price range
$9.64–$35.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #453 within Sunscreens & Tanning Products. It carries 6,024 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#453in Sunscreens & Tanning Products
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
6,024per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Sun Allergy Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$21K$43K$64K$85K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

90

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Eucerin44%
  • La Roche-Posay37%
  • Piz Buin17%
  • BLUE LIZARD3%
  • Open — no brand owns it (0%)

Demand

Sun Allergy Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.5×

Search terms

Top Sun Allergy Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • piz43K/yr
  • sun allergy sunscreen11K/yr
  • eucerin mineral sunscreen16K/yr
  • eucerin sun allergy9K/yr
  • piz buin10K/yr
  • eucerin sensitive mineral sunscreen11K/yr
  • piz buin sunscreen8K/yr
  • eucerin sun allergy protect spf 505K/yr
  • sun allergy protection4K/yr
  • la roche posay 100 spf sunscreen6K/yr

Reviews and returns

What reviews say buyers love and hate about Sun Allergy Sunscreen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies11%−0.05

gave a rash

Allergic Reaction

Rash causing

Color11%−0.04

odd color

It looked way too dark

The color is too light

Oily/Greasy7%−0.04

It's really oily

Oily skin

feels very greasy

Thickness6%−0.03

Goes on way too thick

Too thick

forms a very thick layer

Smell3%

Heavy smell

No smell

doesnt have a strong scent

Love

Suitability Combination Skin12%+1.14

Good for sensitive skin

it is also very suitable for sensitive skin

I also appreciate that it works well for sensitive skin

Quality-Overall11%+0.87

This is an excellent and affordable product

Excellent product

The manufacturers product is great

Protection10%+0.77

Excellent protection

sun protection

Protects the skin

Value For Money4%+0.18

Good for the price

Excellent value

Worth the price

Color4%−0.04

gives a natural

Color matched skin tone

Best color match

Return

0.8% Return rate 41% Fixable by listing

Value For Money12%▃▄▅▆▅█

Expensive

waste of money

its very expensive

Advertised Vs Actual Product11%█▇▅▇█▇
Size-Overall8%█▆▆▅▆▄
Color7%▆█▇▆▅▅

odd color

It looked way too dark

The color is too light

Ingredients-Overall5%▅▅▆▆█▇

FAQ

Common Sun Allergy Sunscreen questions

Answered from the same tracked data.