Summer Stuff
MaybeThe top 5 brands take only 40% of clicks. But buyers convert on only 0.3% of searches, so Summer Stuff is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $19K/yr470K searches / yr
- 90-day growth
- +42.6%search demand this quarter
- Competition
- 37%top-5 click share · 37 brands · 103 sellers
Flapen Score
Summer Stuff against its category
The dotted line is the Beauty & Personal Care average. Past it, Summer Stuff is stronger. Inside it, weaker.
Market
The Summer Stuff market on Amazon at a glance
Shoppers on Amazon United States searched for Summer Stuff 470K times last year and spent an estimated $19K. The top 5 brands take 40% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 470K
- Growth, 90 days vs prior 90
- +42.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $19Ka year
- Peak month
- July87.4× the quietest month
- Top search term
- summer stuff260K searches a year
02 · Price
A sale here is worth $12.09.
Listings sell for $12.09 on average, from $3.12 to $28.50. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $12.09 that is $0 to $1K a year per listing.
- Average price
- $12.09under the $15 to $100 sweet spot
- Price range
- $3.12–$28.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #159 within Sunscreens & Tanning Products. It carries 5,944 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #159in Sunscreens & Tanning Products
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 5,944per listing
- Listings tracked
- 41
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Summer Stuff products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
37 falling
Sellers
103
Top-5 brand share
40%
Top 20: 81%
Top-5 click share
37%
Top 20: 76%
Open market
56%
- Brand 116%
- Brand 29%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Summer Stuff search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 87.4×
Search terms
Top Summer Stuff search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- summer stuff260K/yr
- summer things82K/yr
- summer essentials for teen girls35K/yr
- hot girl summer essentials22K/yr
- stuff for summer13K/yr
- summer stuff for women14K/yr
- things for summer11K/yr
- summer products11K/yr
- summer beauty7K/yr
- sun essentials7K/yr
Reviews and returns
What reviews say buyers love and hate about Summer Stuff
We read the reviews and the return reasons for every product selling here.
“Breaks Easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Summer Stuff questions
Answered from the same tracked data.