Is summer special lip balm profitable to sell on Amazon United States?

The niche generates $44K/yr across 18 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Skip it (40/100).

How competitive is the summer special lip balm niche?

14 brands and 16 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in summer special lip balm?

Top complaints mined from reviews: Smell, Color, Moist/Dry. The return rate is 1.8%.

When does demand for summer special lip balm peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the summer special lip balm niche?

Listings span $5.99–$15.99; the average listing price is $11.44 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.

summer special lip balm

Skip it

Soft demand (-33.7% this quarter) — this niche doesn't clear our bar today.

Review moat

Great275.39

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.44

avg listing price — sweet spot $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$44K

$44K/yr · 81K searches

Price range

Bad$5.99–$15.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-33.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, summer special lip balm is a $44K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

summer special lip balm market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $34K–$46K; units × avg price
Conversion rate: 4.8%
Avg BSR: #753
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.8%
Avg brand age: 24 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

64%

Top 20: 100%

Open market

27%

LFuTPm20%
URQT16%
Enfuntins11%
BAISEN DIARY9%
Eudivine9%
YGESIAO8%

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -33.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top summer special lip balm search terms

summer special lip balm43K/yr -28.5%4.6% conv.
summer special25K/yr -47.4%3.0% conv.
summer special lip gloss10K/yr -13.1%6.1% conv.
summer holidays lip balm3K/yr -63.1%0.0% conv.

All search terms

Top summer special lip balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

5PCS Summer Special Lip Balm Butter Set - Natural Shea Butter & Avocado Oil Hydrating Non-Sticky&Lightweight Soothes & Softens Dry Lips Lip Care Gift Set

LFuTPm$14.764.7★75 rev

URQT 4PCS Summer Special Lip Butter Balm Hydrating Nourishing & Softening Lip Care with Natural Oils & Fruit Extracts Long-Lasting Moisture Non-Sticky Shine Soften Dry Lips Lip Care (4PCS 4)

URQT$11.614.5★241 rev

4 PCS Summer Special Lip Balm Butter Hydrating Nourishing Lip Gloss with Shea Butter & Olive Oil Sheer Tinted Shine Instant Moisture & Soothing Dry Lips (Pack of 4)

Enfuntins$11.324.4★70 rev

5 PCS Summer Special Lip Butter Hydration Lip Gloss with Shea Butter & Olive Oil Soothes Dry Lips and Lip Care Lip Balm with Natural Tint & Gloss Effect Lip Stain Vanilla/Mint/Iced Coffee/Cake/Guava

Eudivine$15.074.5★62 rev

5-Color Summer Special Lip Balm Butter-Shea Butter & Avocado Oil Formula Lightweight & Non-Sticky 5 Trending Shades (Vanilla/Mint/Iced Coffee/Cake/Guava) Soften Dry and Lip Care Gift Box for Teens

YGESIAO$14.794.8★31 rev

Newest

by launch date

5-Color Summer Special Lip Balm Butter-Shea Butter & Avocado Oil Formula Lightweight & Non-Sticky 5 Trending Shades (Vanilla/Mint/Iced Coffee/Cake/Guava) Soften Dry and Lip Care Gift Box for Teens

YGESIAO$14.7931 rev

2mo ago

5 Pcs Summer Lip Balm Butter Hydration Lip Gloss Lightweight & Non-Sticky Natural Tint Radiant Glow Soothes & Softens Dry Lips Vanilla/Mint/Iced Coffee/Cake/Guava

Nilailafi$14.5030 rev

3mo ago

6 PCS Summer Lip Butter Balm Lip Gloss for Instant Moisture Lip Balm with Non-Sticky Shine Ultra-Hydration Lightweight Long-lasting Soothing Lip Care

RTTHEL$9.9729 rev

4mo ago

5 Color Summer Exclusive Lip Balm Butter Tinted Lip Balm Nourishing Lip Gloss with Natural Ingredients for Women and Girls Soothes & Softens Dry Lips Lip Care Gift Set for Birthday Christmas.

PPUPXQZ$15.0266 rev

5mo ago

Kureelect Summer Lip Butter Balm Vegan Hydrating Lip Gloss Tube for Dry Cracked Lips Non-Sticky Tinted Lip Care with Natural Oils Long-Lasting Moisture & High Shine Finish - Cake [0.5 oz]

KUREELECT$7.0524 rev

6mo ago

What buyers say about summer special lip balm

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry13%

“Super hydrating”

Smell12%

“Smells Great”

Value For Money12%

“Good for the price”

Color10%

“Cute colors”

Quality-Overall9%

“Its a great variety”

Soft Feel7%

“Glides on smooth”

Brightness/Shine/Glow5%

“The shine is lovely”

Gifting Purpose3%

“are great for gift giving”

Adhesion/Stickiness2%

“not too sticky”

Suitability Hot Weather2%

“Great alternative to Summer Fridays”

What buyers complain about

Smell12%

“Terrible smell”

Color7%

“No color”

Moist/Dry6%

“don't hydrate as well or for as long”

Thickness4%

“These are thick”

Value For Money3%

“They are a little pricey”

Durability3%

“it did not last”

Suitability Hot Weather3%

“NOT Summer Fridays”

Quality-Overall2%

“Trash”

Adhesion/Stickiness2%

“in no way is it goopy or sticky”

Texture/Consistency-Overall2%

“I didnt like the texture”

Top return reasons

Advertised Vs Actual Product50%

Suitability Hot Weather9%

Color7%

Smell6%

Adhesion/Stickiness4%

Size-Overall3%

Quality-Overall3%

Leak-Proof2%

Value For Money2%