Summer Special Lip Balm

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months

81K

Growth, 90 days vs prior 90

-33.7%

Conversion, latest week

4.8%

Market size, estimated

$44Ka year

Peak month

December3.2× the quietest month

Top search term

summer special lip balm43K searches a year

Listings sell for $11.44 on average, from $5.99 to $15.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.44 that is $1K to $3K a year per listing.

Average price

$11.44under the $15 to $100 sweet spot

Price range

$5.99–$15.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #753 within Lip Care. It carries 275 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#753in Lip Care

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

275per listing

Listings tracked

18

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

24 months