Summer Perfume

Shoppers searched for this 678K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +61.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

678K

Growth, 90 days vs prior 90

+61.2%

Conversion, latest week

4.9%

Market size, estimated

$1.4Ma year

Peak month

June4.3× the quietest month

Top search term

vacation perfume103K searches a year

Listings sell for $41.97 on average, from $22.94 to $62.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $41.97 that is $105K to $126K a year per listing.

Average price

$41.97inside the $15 to $100 sweet spot

Price range

$22.94–$62.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,500–3,000

Revenue per listing a year

$105K–$126K

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #157 within Women's. It carries 1,106 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#157in Women's

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

1,106per listing

Listings tracked

12

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

50 months