Is summer perfume profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 12 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +61.2%. Flapen's verdict: Launch it (63/100).

How competitive is the summer perfume niche?

3 brands and 9 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in summer perfume?

Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.4%.

When does demand for summer perfume peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.3× the quietest.

What does it cost to enter the summer perfume niche?

Listings span $22.94–$62.22; the average listing price is $41.97 (sweet spot $15–$100). The average incumbent carries 1,106 reviews — the moat a new listing must climb.

summer perfume

Launch it

A $1.4M/yr market growing +61.2% this quarter with returns at 0.4% — clears our launch bar.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$41.97

avg listing price — sweet spot $15–$100

Price range

Incredible$22.94–$62.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.4M

$1.4M/yr · 678K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Great+61.2%

90-day search growth — must beat 0% to launch

Review moat

Good1,105.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, summer perfume is a $1.4M/yr Amazon United States market (678K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 63/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

summer perfume market data

Units sold / yr: 30K–40K; avg 2,500–3,000/product
Revenue / yr: $1.3M–$1.7M; units × avg price
Conversion rate: 4.9%
Avg BSR: #157
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.6%
Avg brand age: 50 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

OUAI51%
VACATION33%
PHLUR17%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +61.2% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.3×

Open Trend

Top summer perfume search terms

vacation perfume103K/yr +113.3%4.8% conv.
ouai body mist67K/yr +56.1%2.9% conv.
ouai perfume90K/yr +15.3%2.4% conv.
ouai st barts66K/yr +49.3%5.8% conv.
phlur beach skin37K/yr +246.8%5.5% conv.
ouai hair and body mist58K/yr +12.4%4.4% conv.
beach perfume27K/yr +45.7%0.3% conv.
at the beach bath and body works38K/yr +20.2%0.0% conv.
vacation body mist29K/yr -9.5%4.6% conv.
ouai melrose place body mist12K/yr +428.0%0.6% conv.

All search terms

Top summer perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OUAI St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit Orange Blossom Tuberose & Musk (3.3 Fl Oz)

OUAI$26.774.2★1,938 rev

VACATION Body Mist and Perfume for Women 3 Fluid Ounces - Coconut and Banana Beach Body Spray Summer Fragrance Layerable Eau de Toilette Travel Size

VACATION$22.943.9★215 rev

OUAI St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit Orange Blossom Tuberose & Musk (8 Fl Oz)

OUAI$35.574.2★1,938 rev

PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women

PHLUR$38.354.1★192 rev

Vacation by Vacation Eau de Toilette Perfume for Women 1 Fluid Ounce - Beach Coconut Summer Fragrance Travel Size Spray

VACATION$49.144.3★1,266 rev

Newest

by launch date

PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood

PHLUR$44.12832 rev

3mo ago

Vacation by Vacation Eau de Toilette Set 1 and 0.34 Fluid Ounces - Coconut Perfume Gift Set for Women Beach Summer Fragrance Travel Size

VACATION$62.2256 rev

7mo ago

VACATION Body Mist Collectors Set 3 Pack 3 Fluid Ounces Each - Perfume Gift Set for Women Coconut Aloe and Argan Scents Hair and Body Spray Summer Fragrance

VACATION$60.4760 rev

7mo ago

VACATION Body Mist and Perfume for Women 3 Fluid Ounces - Coconut and Banana Beach Body Spray Summer Fragrance Layerable Eau de Toilette Travel Size

VACATION$22.94215 rev

8mo ago

OUAI St. Barts Hair & Body Gift Set - Tropical-Scented Body Care for Women & Men - Includes Full Size Hydrating Body Cream & Deluxe Hair and Body Mist (2 Count)

OUAI$36.8072 rev

1y ago

What buyers say about summer perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell66%

“Clean Scent”

Value For Money3%

“Great deal”

Soft Feel2%

“Soft skin”

Quality-Overall2%

“Top quality hair products”

Size-Overall2%

“the size is perfect”

Moist/Dry2%

“Very moisturizing”

Durability2%

“still wearable for everyday use”

Suitability Hot Weather1%

“carefree days of summer”

Weight Light1%

“Light and easy for everyday wear”

Suitability Combination Skin1%

“Looks nice on the skin”

What buyers complain about

Smell45%

“Smells like bathroom”

Value For Money6%

“Not worth the price”

Leak-Proof6%

“it was leaking all in the box”

Durability6%

“wish it would last longer”

Advertised Vs Actual Product2%

“not as described”

Size-Overall2%

“bottle is too small”

Quality-Overall1%

“They need to do something about the bottle quality unfortunately”

Color1%

“even the color is odd”

Allergies1%

“If you have a bee allergy you may want to avoid this”

Dilute/Watery1%

“a little too watery”

Top return reasons

Smell55%

Leak-Proof8%

Advertised Vs Actual Product6%

Product Condition4%

Value For Money4%

Brightness/Shine/Glow3%

Moist/Dry3%

Size-Overall3%

Oily/Greasy2%

Adhesion/Stickiness2%

Common questions

Is summer perfume profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 12 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +61.2%. Flapen's verdict: Launch it (63/100).
How competitive is the summer perfume niche?: 3 brands and 9 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in summer perfume?: Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.4%.
When does demand for summer perfume peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.3× the quietest.
What does it cost to enter the summer perfume niche?: Listings span $22.94–$62.22; the average listing price is $41.97 (sweet spot $15–$100). The average incumbent carries 1,106 reviews — the moat a new listing must climb.