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Summer Nails

Maybe

The products selling today average only 4.0★. But shoppers spend an estimated $49K a year here, so Summer Nails is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$49K/yr414K searches / yr
90-day growth
+81.5%search demand this quarter
Competition
32%top-5 click share · 38 brands · 39 sellers

Flapen Score

Summer Nails against its category

The dotted line is the Beauty & Personal Care average. Past it, Summer Nails is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Summer Nails market on Amazon at a glance

Shoppers on Amazon United States searched for Summer Nails 414K times last year and spent an estimated $49K. The top 5 brands take 50% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +81.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
414K
Growth, 90 days vs prior 90
+81.5%
Conversion, latest week
1.4%
Market size, estimated
$49Ka year
Peak month
May15.4× the quietest month
Top search term
beach nails93K searches a year

02 · Price

A sale here is worth $8.64.

Listings sell for $8.64 on average, from $4.88 to $23.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $8.64 that is $0 to $864 a year per listing.

Average price
$8.64under the $15 to $100 sweet spot
Price range
$4.88–$23.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$864
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #898 within False Nails & Accessories. It carries 630 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#898in False Nails & Accessories
Average rating
3.96 starsAmazon United States average 4.42 stars
Average reviews
630per listing
Listings tracked
64

04 · Newcomers

6 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
6Amazon's first-year sales bar
Average brand age
19 months

Products

Top Summer Nails products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

39

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

32%

Top 20: 67%

Open market

43%

  • Brand 117%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Summer Nails search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 15.4×

Search terms

Top Summer Nails search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beach nails93K/yr
  • beach press on nails48K/yr
  • tropical press on nails31K/yr
  • summer nails short16K/yr
  • vacation nails24K/yr
  • beachy press on nails20K/yr
  • ocean nails22K/yr
  • press on nails beach16K/yr
  • beach nails press ons16K/yr
  • tropical nails17K/yr

Reviews and returns

What reviews say buyers love and hate about Summer Nails

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Advertised Vs Actual Product”
1.8%of orders come back
“Not as shown”
A buyer, on “Advertised Vs Actual Product”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Summer Nails questions

Answered from the same tracked data.