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Summer Nails

Maybe

The products selling today average only 4.0★. But shoppers spend only $49K a year here, so Summer Nails is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$49K/yr414K searches / yr
90-day growth
+81.5%search demand this quarter
Competition
32%top-5 click share · 38 brands · 39 sellers

Flapen Score

Summer Nails against its category

The dotted line is the Beauty & Personal Care average. Past it, Summer Nails is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Summer Nails market on Amazon at a glance

Summer Nails is a $49K a year market on Amazon United States, with 414K searches a year. The top 5 brands take 50% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 414K times a year and 1.4% buy. Search demand moved +81.5% in 90 days, so the market is growing into its $49K a year.

Search volume
414K
Search growth, 90 days
+81.5%
Conversion
1.4%
Market size
$49K

02 · Money

The money is thin.

Shoppers bought 6K to 8K units at $8.64 on average, 0 to 100 per product. Units times price is $52K to $69K a year.

Units sold
6K–8K
Units per product
0–100
Average price
$8.64
Units × price
$52K–$69K

03 · Shelf

Brands here are young.

The average listing ranks #898. 100% of listings ship Prime. 92% of the shelf is sponsored, so budget for ads. The average listing is out of stock 4.4% of the time. The average brand has sold here for 19 months.

Average BSR
#898
Prime
100%
Sponsored
92%
Out of stock
4.4%
Average brand age
19 months

Products

Top Summer Nails products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

39

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

32%

Top 20: 67%

Open market

43%

  • HOSAILY17%
  • Glamnetic13%
  • ZASKHLD8%
  • HPYFOI7%
  • BEAWTH6%
  • SYPAFG6%

Demand

Summer Nails search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 15.4×

Search terms

Top Summer Nails search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beach nails93K/yr
  • beach press on nails48K/yr
  • tropical press on nails31K/yr
  • summer nails short16K/yr
  • vacation nails24K/yr
  • beachy press on nails20K/yr
  • ocean nails22K/yr
  • press on nails beach16K/yr
  • beach nails press ons16K/yr
  • tropical nails17K/yr

Reviews and returns

What reviews say buyers love and hate about Summer Nails

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product16%−0.35

Not as shown

Pictures are deceiving

Not as advertised

Size-Overall14%−0.10

They are very short

Very long

too small

Durability12%−0.09

they break really easily

doesnt last

is not the least bit durable

Quality-Overall10%+0.71

Poor quality and cheaply made

Bad quality

cheap, would not recommend

Adhesion/Stickiness7%−0.08

Low adhesive quality

The stickers and glue dont stick well

do not stick on

Love

Quality-Overall13%+0.71

Great quality for the price point

Excellent quality

Very cute well-made

Durability10%−0.09

they seem durable enough to last me on my 4 day beach trip

They never break or split

Beautiful and durable

Color10%+0.61

Colors are beautiful

Great colors

The colors are vibrant

Design-Overall8%+0.71

The design is beautiful

The little designs on them are cool

cute design

Value For Money7%+0.26

Good value for money

Ok for the price

Worth the money

Return

1.8% Return rate 72% Fixable by listing

Size-Overall29%▆█▇▆▇█

They are very short

Very long

too small

Advertised Vs Actual Product25%█▅▅▇▇▆

Not as shown

Pictures are deceiving

Not as advertised

Quality-Overall11%▇▆▇▆▆█

Poor quality and cheaply made

Bad quality

cheap, would not recommend

Color8%▂██▇▇▅

More pink than what is in the picture

Not vibrant colors

the orange is kinda yellow

Design-Overall6%▇▃█▇▇▆

makes the design wonky

The design was poor

designs are crooked

FAQ

Common Summer Nails questions

Answered from the same tracked data.