Summer Mink

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

125K

Growth, 90 days vs prior 90

+36.3%

Conversion, latest week

1.3%

Market size, estimated

$99Ka year

Top search term

drake cologne32K searches a year

Listings sell for $62.65 on average, from $19.41 to $174.72. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $62.65 that is $0 to $6K a year per listing.

Average price

$62.65inside the $15 to $100 sweet spot

Price range

$19.41–$174.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

5.9%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.3% of listings are out of stock. The average listing ranks #1,503 within Men's. It carries 871 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

30.3%

Average rank

#1,503in Men's

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

871per listing

Listings tracked

8

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

64 months