summer makeup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.34avg listing price — sweet spot $15–$100
Price range
Great$10.26–$83.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+36.2%90-day search growth — must beat 0% to launch
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Good$371K$371K/yr · 209K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,668.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, summer makeup is a $371K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
summer makeup market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- $454K–$545K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
75
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- L'Oreal Paris71%
- Ogee19%
- Merit7%
- Generic3%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +36.2% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 3.0×
Top summer makeup search terms
- ogee face sticks68K/yr
- loreal lumi bronzer stick30K/yr
- lumi bronzer stick23K/yr
- loreal bronzer stick21K/yr
- merit bronzer17K/yr
- merit bronzer stick15K/yr
- ogee contour stick7K/yr
- merit bronze balm4K/yr
- ogee bronzer stick5K/yr
- ogee copper contour stick4K/yr
Top summer makeup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 100 Sunkissed Ros
L'Oreal Paris$10.264.5★1,069 rev
Ogee Sculpted Face Stick (COPPER - RADIANT COCOA) Certified Organic Bronzer Stick & Contour Makeup - Multi-Use Bronzer Stick for Face
Ogee$36.004.4★3,375 rev
MERIT Bronze Balm Sheer Sculpting Bronzer Quince
Merit$41.483.8★12 rev
LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 110 Toasted Sunlight
L'Oreal Paris$12.594.5★1,069 rev
LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 120 Copper Bronzette
L'Oreal Paris$12.734.5★1,069 rev
Newest
by launch dateLOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 100 Sunkissed Ros
L'Oreal Paris$10.261,069 rev
LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 110 Toasted Sunlight
L'Oreal Paris$12.591,069 rev
LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 120 Copper Bronzette
L'Oreal Paris$12.731,069 rev
Merit Bronze Balm Sheer Buildable Cream Sculpting Bronzer Natural Finish Lightweight Formula Clay - light skin
Generic$58.213 rev
MERIT Bronze Balm Sheer Sculpting Bronzer Quince
Merit$41.4812 rev
Trending
90-day click momentumLOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 120 Copper Bronzette
L'Oreal Paris$12.734.5★
Merit Bronze Balm Sheer Buildable Cream Sculpting Bronzer Natural Finish Lightweight Formula Clay - light skin
Generic$58.215.0★
LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 100 Sunkissed Ros
L'Oreal Paris$10.264.5★
MERIT Bronze Balm Sheer Sculpting Bronzer Quince
Merit$41.483.8★
LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 110 Toasted Sunlight
L'Oreal Paris$12.594.5★
What buyers say about summer makeup
What buyers praise and complain about, mined from review topics.What buyers love
“Color great”
“Smooth look”
“really gives your skin a natural glow”
“it made my skin look flawless without irritating my super sensitive skin”
“Great product, easy to apply and blend”
“Goes on easy”
“It applies beautifully”
“it is worth it”
“Love the scent”
“holds all day”
What buyers complain about
“is far too dark”
“Not worth the high price tag”
“Has a slight fragrance”
“the results were not as good”
“Broke immediately”
“It does not glide on easily and feels dry”
“Definitely not for this pale skin girly”
“Not as advertised”
“Received broken”
“Dry consistency”
Top return reasons
Common questions
- Is summer makeup profitable to sell on Amazon United States?
- The niche generates $371K/yr across 8 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +36.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the summer makeup niche?
- 4 brands and 75 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in summer makeup?
- Top complaints mined from reviews: Color, Value For Money, Smell. The return rate is 2.3%.
- When does demand for summer makeup peak?
- Demand peaks in Mar; the busiest month runs 3.0× the quietest.
- What does it cost to enter the summer makeup niche?
- Listings span $10.26–$83.99; the average listing price is $36.34 (sweet spot $15–$100). The average incumbent carries 1,668 reviews — the moat a new listing must climb.