Summer Makeup
FailThe top 5 brands take 100% of clicks, so Summer Makeup is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $371K/yr209K searches / yr
- 90-day growth
- +36.2%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 75 sellers
Flapen Score
Summer Makeup against its category
The dotted line is the Beauty & Personal Care average. Past it, Summer Makeup is stronger. Inside it, weaker.
Market
The Summer Makeup market on Amazon at a glance
Shoppers on Amazon United States searched for Summer Makeup 209K times last year and spent an estimated $371K. All 4 brands take every click. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $371K a year.
- Searches, last 12 months
- 209K
- Growth, 90 days vs prior 90
- +36.2%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $371Ka year
- Peak month
- March3.0× the quietest month
- Top search term
- ogee face sticks68K searches a year
02 · Price
A sale here is worth $36.34.
Listings sell for $36.34 on average, from $10.26 to $83.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $36.34 that is $36K to $45K a year per listing.
- Average price
- $36.34inside the $15 to $100 sweet spot
- Price range
- $10.26–$83.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $36K–$45K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Face. It carries 1,668 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Face
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 1,668per listing
- Listings tracked
- 8
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Summer Makeup products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 100 Sunkissed Ros
- Price
- $10.26
- Rating
- 4.5/5
- Reviews
- 1,069
- Age
- 8mo ago

Ogee Sculpted Face Stick (COPPER - RADIANT COCOA) Certified Organic Bronzer Stick & Contour Makeup - Multi-Use Bronzer Stick for Face
- Price
- $36.00
- Rating
- 4.4/5
- Reviews
- 3,375
- Age
- 5y ago

MERIT Bronze Balm Sheer Sculpting Bronzer Quince
- Price
- $41.48
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 3y ago

LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 110 Toasted Sunlight
- Price
- $12.59
- Rating
- 4.5/5
- Reviews
- 1,069
- Age
- 8mo ago

LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 120 Copper Bronzette
- Price
- $12.73
- Rating
- 4.5/5
- Reviews
- 1,069
- Age
- 8mo ago
Trending
estimated 90-day click momentum
LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 120 Copper Bronzette
- Price
- $12.73
- Rating
- 4.5/5
- Reviews
- 1,069
- Age
- 8mo ago

Merit Bronze Balm Sheer Buildable Cream Sculpting Bronzer Natural Finish Lightweight Formula Clay - light skin
- Price
- $58.21
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago

LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 100 Sunkissed Ros
- Price
- $10.26
- Rating
- 4.5/5
- Reviews
- 1,069
- Age
- 8mo ago

MERIT Bronze Balm Sheer Sculpting Bronzer Quince
- Price
- $41.48
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 3y ago

LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 110 Toasted Sunlight
- Price
- $12.59
- Rating
- 4.5/5
- Reviews
- 1,069
- Age
- 8mo ago
Newest
by launch date
LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 100 Sunkissed Ros
- Price
- $10.26
- Rating
- 4.5/5
- Reviews
- 1,069
- Age
- 8mo ago

LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 110 Toasted Sunlight
- Price
- $12.59
- Rating
- 4.5/5
- Reviews
- 1,069
- Age
- 8mo ago

LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 120 Copper Bronzette
- Price
- $12.73
- Rating
- 4.5/5
- Reviews
- 1,069
- Age
- 8mo ago

Merit Bronze Balm Sheer Buildable Cream Sculpting Bronzer Natural Finish Lightweight Formula Clay - light skin
- Price
- $58.21
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago

MERIT Bronze Balm Sheer Sculpting Bronzer Quince
- Price
- $41.48
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
75
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- L'Oreal Paris71%
- Ogee19%
- Merit7%
- Generic3%
Demand
Summer Makeup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 3.0×
Search terms
Top Summer Makeup search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ogee face sticks68K/yr
- loreal lumi bronzer stick30K/yr
- lumi bronzer stick23K/yr
- loreal bronzer stick21K/yr
- merit bronzer17K/yr
- merit bronzer stick15K/yr
- ogee contour stick7K/yr
- merit bronze balm4K/yr
- ogee bronzer stick5K/yr
- ogee copper contour stick4K/yr
Reviews and returns
What reviews say buyers love and hate about Summer Makeup
We read the reviews and the return reasons for every product selling here.
“is far too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Summer Makeup questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









