Summer Gel Polish Colors

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +286.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months

335K

Growth, 90 days vs prior 90

+286.9%

Conversion, latest week

2.7%

Market size, estimated

$128Ka year

Peak month

June29.8× the quietest month

Top search term

summer gel nail polish99K searches a year

Listings sell for $14.21 on average, from $3.89 to $99.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $14.21 that is $1K to $4K a year per listing.

Average price

$14.21under the $15 to $100 sweet spot

Price range

$3.89–$99.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #65 within Gel Polish. It carries 22,423 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#65in Gel Polish

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

22,423per listing

Listings tracked

73

11 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

7Amazon's first-year sales bar

Average brand age

45 months