Summer Gel Polish Colors

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +286.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months

335K

Growth, 90 days vs prior 90

+286.9%

Conversion, latest week

2.7%

Market size, estimated

$128Ka year

Peak month

June29.8× the quietest month

Top search term

summer gel nail polish99K searches a year

Listings sell for $14.21 on average, from $3.89 to $99.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $14.21 that is $1K to $4K a year per listing.

Average price

$14.21under the $15 to $100 sweet spot

Price range

$3.89–$99.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #65 within Gel Polish. It carries 22,423 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#65in Gel Polish

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

22,423per listing

Listings tracked

73

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

7Amazon's first-year sales bar

Average brand age

45 months