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Summer Fridays Lip Stain

Maybe

Shoppers spend an estimated $9.7M a year here. But the top 5 brands take 100% of clicks, so Summer Fridays Lip Stain is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$9.7M/yr9.0M searches / yr
90-day growth
-16.4%search demand this quarter
Competition
60%top-5 click share · 3 brands · 72 sellers

Flapen Score

Summer Fridays Lip Stain against its category

The dotted line is the Beauty & Personal Care average. Past it, Summer Fridays Lip Stain is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Summer Fridays Lip Stain market on Amazon at a glance

Shoppers on Amazon United States searched for Summer Fridays Lip Stain 9.0M times last year and spent an estimated $9.7M. All 3 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 9.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.7M a year.

Searches, last 12 months
9.0M
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
3.7%
Market size, estimated
$9.7Ma year
Top search term
summer fridays5.0M searches a year

02 · Price

A sale here is worth $28.88.

Listings sell for $28.88 on average, from $13.76 to $49.87. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 25,000 to 30,000 of them. At $28.88 that is $722K to $866K a year per listing.

Average price
$28.88inside the $15 to $100 sweet spot
Price range
$13.76–$49.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
25,000–30,000
Revenue per listing a year
$722K–$866K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Lip Care. It carries 6,097 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#53in Lip Care
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
6,097per listing
Listings tracked
21

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Summer Fridays Lip Stain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

0%

  • Brand 191%
  • Brand 28%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Summer Fridays Lip Stain search demand

Weekly searches over the year. Pick a range.

300K200KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Summer Fridays Lip Stain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer fridays5.0M/yr
  • summer fridays lip balm1.7M/yr
  • summer fridays lip gloss752K/yr
  • summer friday371K/yr
  • summer fridays lip stain69K/yr
  • summer fridays lip butter balm102K/yr
  • summer fridays mini221K/yr
  • mini summer fridays109K/yr
  • summer fridays lip87K/yr
  • summer fridays set142K/yr

Reviews and returns

What reviews say buyers love and hate about Summer Fridays Lip Stain

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Moist/Dry”
18%of negative reviews mention “Value For Money”
0.9%of orders come back
“Expensive”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Summer Fridays Lip Stain questions

Answered from the same tracked data.