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Summer Fridays Lip Stain

Maybe

Shoppers spend $9.7M a year here. But the top 5 brands take 100% of clicks, so Summer Fridays Lip Stain is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$9.7M/yr9.0M searches / yr
90-day growth
-16.4%search demand this quarter
Competition
60%top-5 click share · 3 brands · 72 sellers

Flapen Score

Summer Fridays Lip Stain against its category

The dotted line is the Beauty & Personal Care average. Past it, Summer Fridays Lip Stain is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Summer Fridays Lip Stain market on Amazon at a glance

Shoppers on Amazon United States searched for Summer Fridays Lip Stain 9.0M times last year and spent an estimated $9.7M. All 3 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 9.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.7M a year.

Searches, last 12 months
9.0M
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
3.7%
Market size, estimated
$9.7Ma year
Top search term
summer fridays5.0M searches a year

02 · Price

A sale here is worth $28.88.

Listings sell for $28.88 on average, from $13.76 to $49.87. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 25,000 to 30,000 of them. At $28.88 that is $722K to $866K a year per listing.

Average price
$28.88inside the $15 to $100 sweet spot
Price range
$13.76–$49.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
25,000–30,000
Revenue per listing a year
$722K–$866K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Lip Care. It carries 6,097 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#53in Lip Care
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
6,097per listing
Listings tracked
21

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Summer Fridays Lip Stain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$965K$1.9M$2.9M$3.9M1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

0%

  • Summer Fridays91%
  • Summer Ferenity8%
  • LANEIGE1%
  • Open — no brand owns it (0%)

Demand

Summer Fridays Lip Stain search demand

Weekly searches over the year. Pick a range.

300K200KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Summer Fridays Lip Stain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer fridays5.0M/yr
  • summer fridays lip balm1.7M/yr
  • summer fridays lip gloss752K/yr
  • summer friday371K/yr
  • summer fridays lip stain69K/yr
  • summer fridays lip butter balm102K/yr
  • summer fridays mini221K/yr
  • mini summer fridays109K/yr
  • summer fridays lip87K/yr
  • summer fridays set142K/yr

Reviews and returns

What reviews say buyers love and hate about Summer Fridays Lip Stain

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.05

Expensive

Too expensive

Expensive

Color7%−0.01

there is no noticeable color

I thought the color would be darker

It didn't provide color

Moist/Dry6%+1.47

does not hydrate

Does not really hydrate

Doesnt feel moisturizing at all

Smell5%+0.09

Rancid smell

Very unpleasant scent

It has a weird smell

Adhesion/Stickiness4%−0.01

sticky junk

on the sticky side

Its sticky

Love

Moist/Dry18%+1.47

Very hydrating

Very moisturizing

Super hydrating

Quality-Overall11%+0.71

Good quality really aesthetic smells really good

Best quality

Its a great variety

Color10%−0.01

Cute colors

Amazing color

Perfect shade

Smell10%+0.09

The scent is beautiful

Great smell

fresh scent

Soft Feel9%

Glides on smooth

It feels very soft

Smooth feeling

Return

0.9% Return rate 54% Fixable by listing

Color28%▆▆▆▇▇█

there is no noticeable color

I thought the color would be darker

It didn't provide color

Advertised Vs Actual Product12%▇▇██▆▄
Value For Money8%▄▄▅▄▄█

Expensive

Too expensive

Expensive

Product Condition8%███▇█▆

arrived open and used

It looks used

Seemed used when it arrived

Smell8%▆█▇▆█▇

Rancid smell

Very unpleasant scent

It has a weird smell

FAQ

Common Summer Fridays Lip Stain questions

Answered from the same tracked data.