Is summer fridays brown sugar profitable to sell on Amazon United States?

The niche generates $44K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (34/100).

How competitive is the summer fridays brown sugar niche?

2 brands and 24 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in summer fridays brown sugar?

Top complaints mined from reviews: Value For Money, Color, Smell. The return rate is 1.2%.

When does demand for summer fridays brown sugar peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the summer fridays brown sugar niche?

Listings span $9.93–$46.04; the average listing price is $25.55 (sweet spot $15–$100). The average incumbent carries 8,162 reviews — the moat a new listing must climb.

summer fridays brown sugar

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$25.55

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$9.93–$46.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Review moat

Bad8,162

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$44K

$44K/yr · 25K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, summer fridays brown sugar is a $44K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

summer fridays brown sugar market data

Units sold / yr: 3K–3K; avg 750–1,000/product
Revenue / yr: $64K–$77K; units × avg price
Conversion rate: 7.0%
Avg BSR: #4
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 26 months
Avg seller age: 126 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Summer Fridays91%
Ruby & Millie9%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -3.5% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top summer fridays brown sugar search terms

summer fridays brown sugar14K/yr -2.6%9.5% conv.
summer fridays lip balm brown sugar4K/yr +31.8%9.0% conv.
brown sugar summer fridays4K/yr -18.0%13.6% conv.
summer fridays brown sugar lip balm2K/yr -26.1%11.2% conv.
brown sugar summer fridays lip balm585/yr -50.0%17.4% conv.

All search terms

Top summer fridays brown sugar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Brown Sugar (.5 Oz)

Summer Fridays$23.954.7★10,168 rev

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Vanilla Beige (.5 Oz)

Summer Fridays$23.954.7★10,168 rev

Ruby & Millie Tinted Lip Balm Brown Sugar - Hydrating Moisturizing Lip Butter Balm Treatment - Glossy Vegan Lipbalm 0.5 Oz

Ruby & Millie$9.934.6★138 rev

Summer Fridays Tinted Lip Butter Balm Gift Set - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Softening & Soothing Skincare - Vanilla & Vanilla Beige (2 Count)

Summer Fridays$46.044.7★10,168 rev

Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Sheer-Tinted Soothing Skincare - Iced Coffee (.5 Oz)

Summer Fridays$23.874.7★10,168 rev

Newest

by launch date

Ruby & Millie Tinted Lip Balm Brown Sugar - Hydrating Moisturizing Lip Butter Balm Treatment - Glossy Vegan Lipbalm 0.5 Oz

Ruby & Millie$9.93138 rev

8mo ago

Summer Fridays Tinted Lip Butter Balm Gift Set - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Softening & Soothing Skincare - Vanilla & Vanilla Beige (2 Count)

Summer Fridays$46.0410,168 rev

1y ago

Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Sheer-Tinted Soothing Skincare - Iced Coffee (.5 Oz)

Summer Fridays$23.8710,168 rev

2y ago

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Brown Sugar (.5 Oz)

Summer Fridays$23.9510,168 rev

3y ago

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Vanilla Beige (.5 Oz)

Summer Fridays$23.9510,168 rev

4y ago

What buyers say about summer fridays brown sugar

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“Great neutral color”

Moist/Dry16%

“Very hydrating”

Soft Feel11%

“Goes on smoothly”

Smell11%

“Love the smell”

Quality-Overall7%

“Best quality”

Value For Money4%

“Worth the money”

Adhesion/Stickiness3%

“not too sticky”

Advertised Vs Actual Product3%

“As good as advertised”

Texture/Consistency-Overall2%

“the creamy luxury texture”

Brightness/Shine/Glow2%

“I also love that it gives a subtle shine”

What buyers complain about

Value For Money16%

“very pricey”

Color15%

“i wasnt expecting this to have a tint also it was super grainy feeling”

Smell7%

“Rancid smell”

Moist/Dry6%

“have never really gave me the moisture I needed”

Durability5%

“The balm doesn't last very long”

Thickness3%

“More sheer than I wouldve imagined”

Product Condition3%

“It looks used”

Adhesion/Stickiness3%

“A bit sticky”

Thin2%

“Thinner consistency”

Texture/Consistency-Overall2%

“different texture than the ones from Sephora”

Top return reasons

Color36%

Smell11%

Product Condition9%

Value For Money8%

Advertised Vs Actual Product6%

Adhesion/Stickiness4%

Texture/Consistency-Overall3%

Leak-Proof3%

Moist/Dry3%

Functionality-Overall3%

Common questions

Is summer fridays brown sugar profitable to sell on Amazon United States?: The niche generates $44K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (34/100).
How competitive is the summer fridays brown sugar niche?: 2 brands and 24 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in summer fridays brown sugar?: Top complaints mined from reviews: Value For Money, Color, Smell. The return rate is 1.2%.
When does demand for summer fridays brown sugar peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the summer fridays brown sugar niche?: Listings span $9.93–$46.04; the average listing price is $25.55 (sweet spot $15–$100). The average incumbent carries 8,162 reviews — the moat a new listing must climb.