Is summer fridays birthday cake profitable to sell on Amazon United States?

The niche generates $70K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -54.3%. Flapen's verdict: Skip it (28/100).

How competitive is the summer fridays birthday cake niche?

2 brands and 47 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in summer fridays birthday cake?

Top complaints mined from reviews: Value For Money, Color, Moist/Dry. The return rate is 0.9%.

When does demand for summer fridays birthday cake peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 4.9× the quietest.

What does it cost to enter the summer fridays birthday cake niche?

Listings span $9.96–$38.01; the average listing price is $24.74 (sweet spot $15–$100). The average incumbent carries 8,162 reviews — the moat a new listing must climb.

summer fridays birthday cake

Skip it

Soft demand (-54.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.74

avg listing price — sweet spot $15–$100

Price range

Great$9.96–$38.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad8,162

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$70K

$70K/yr · 92K searches

Growth

Bad-54.3%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, summer fridays birthday cake is a $70K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 28/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

summer fridays birthday cake market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $62K–$74K; units × avg price
Conversion rate: 3.1%
Avg BSR: #7
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 25 months
Avg seller age: 115 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Summer Fridays71%
Ruby & Millie29%

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — -54.3% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.9×

Open Trend

Top summer fridays birthday cake search terms

summer fridays birthday cake53K/yr -59.5%4.5% conv.
summer fridays birthday cake lip balm14K/yr -37.3%5.5% conv.
birthday cake summer fridays18K/yr -54.9%2.6% conv.
summer friday birthday cake8K/yr -51.4%6.4% conv.

All search terms

Top summer fridays birthday cake products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Summer Fridays Lip Butter Balm Sweet Pink Duo - Conditioning Tinted Lip Balm + Overnight Mask for Instant Shine + Color - With Hydrating Shea Butter - Strawberry Soft Serve + Birthday Cake (2 Count)

Summer Fridays$38.014.7★10,168 rev

Ruby & Millie Tinted Lip Balm Birthday Cake - Hydrating Moisturizing Lip Butter Balm Treatment - Glossy Vegan Lipbalm 0.5 Oz

Ruby & Millie$9.964.6★138 rev

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Sugar (.5 Oz)

Summer Fridays$24.004.7★10,168 rev

Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Softening & Soothing Skincare - Birthday Cake (.5 Oz)

Summer Fridays$27.744.7★10,168 rev

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Guava (.5 Oz)

Summer Fridays$23.984.7★10,168 rev

Newest

by launch date

Summer Fridays Lip Butter Balm Sweet Pink Duo - Conditioning Tinted Lip Balm + Overnight Mask for Instant Shine + Color - With Hydrating Shea Butter - Strawberry Soft Serve + Birthday Cake (2 Count)

Summer Fridays$38.0110,168 rev

5mo ago

Ruby & Millie Tinted Lip Balm Birthday Cake - Hydrating Moisturizing Lip Butter Balm Treatment - Glossy Vegan Lipbalm 0.5 Oz

Ruby & Millie$9.96138 rev

8mo ago

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Guava (.5 Oz)

Summer Fridays$23.9810,168 rev

1y ago

Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Softening & Soothing Skincare - Birthday Cake (.5 Oz)

Summer Fridays$27.7410,168 rev

3y ago

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Sugar (.5 Oz)

Summer Fridays$24.0010,168 rev

3y ago

What buyers say about summer fridays birthday cake

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“Color pretty”

Smell15%

“The scent is beautiful”

Soft Feel14%

“Goes on smooth”

Moist/Dry14%

“So Moisturizing”

Quality-Overall12%

“Good quality really aesthetic smells really good”

Value For Money5%

“Definitely worth the price”

Gifting Purpose3%

“Gift”

Durability2%

“still super wearable every day”

Brightness/Shine/Glow2%

“Perfect and shiny”

Adhesion/Stickiness2%

“it feels nice on my lips not sticky”

What buyers complain about

Value For Money16%

“Expensive”

Color9%

“I lost it in one day cause of the color”

Moist/Dry6%

“Does not really hydrate”

Thickness5%

“It's thick”

Quality-Overall5%

“Basically clear junk”

Durability4%

“doesn't last”

Adhesion/Stickiness4%

“sticky junk”

Size-Overall4%

“too long for most pockets”

Texture/Consistency-Overall3%

“the consistency is very different from all of my other SF lip butter balms”

Oily/Greasy3%

“In addition, it feels greasy to me I wont be purchasing this brand again”

Top return reasons

Color33%

Smell10%

Advertised Vs Actual Product9%

Product Condition8%

Value For Money6%

Adhesion/Stickiness5%

Leak-Proof4%

Moist/Dry4%