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Summer Fridays Birthday Cake

Fail

Demand is soft, at -54.3% this quarter, so Summer Fridays Birthday Cake is a Fail.

Flapen Score
28
28 / 100
Ranks 10,755 of 10,978 Beauty & Personal Care niches · −20 vs the category median of 48
Market size
$70K/yr92K searches / yr
90-day growth
-54.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 47 sellers

Flapen Score

Summer Fridays Birthday Cake against its category

The dotted line is the Beauty & Personal Care average. Past it, Summer Fridays Birthday Cake is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Summer Fridays Birthday Cake market on Amazon at a glance

Shoppers on Amazon United States searched for Summer Fridays Birthday Cake 92K times last year and spent an estimated $70K. All 2 brands take every click. Demand peaks in Feb–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-54.3%
Conversion, latest week
3.1%
Market size, estimated
$70Ka year
Peak month
December4.9× the quietest month
Top search term
summer fridays birthday cake53K searches a year

02 · Price

A sale here is worth $24.74.

Listings sell for $24.74 on average, from $9.96 to $38.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $24.74 that is $6K to $12K a year per listing.

Average price
$24.74inside the $15 to $100 sweet spot
Price range
$9.96–$38.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Lip Care. It carries 8,162 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Lip Care
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
8,162per listing
Listings tracked
5

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Summer Fridays Birthday Cake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 229%

Demand

Summer Fridays Birthday Cake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Summer Fridays Birthday Cake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer fridays birthday cake53K/yr
  • summer fridays birthday cake lip balm14K/yr
  • birthday cake summer fridays18K/yr
  • summer friday birthday cake8K/yr

Reviews and returns

What reviews say buyers love and hate about Summer Fridays Birthday Cake

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
16%of negative reviews mention “Value For Money”
0.9%of orders come back
“Expensive”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Summer Fridays Birthday Cake questions

Answered from the same tracked data.