Summer Fridays Birthday Cake
FailDemand is soft, at -54.3% this quarter, so Summer Fridays Birthday Cake is a Fail.
- Flapen Score
- 28 / 100Ranks 10,755 of 10,978 Beauty & Personal Care niches · −20 vs the category median of 4828
- Market size
- $70K/yr92K searches / yr
- 90-day growth
- -54.3%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 47 sellers
Flapen Score
Summer Fridays Birthday Cake against its category
The dotted line is the Beauty & Personal Care average. Past it, Summer Fridays Birthday Cake is stronger. Inside it, weaker.
Market
The Summer Fridays Birthday Cake market on Amazon at a glance
Shoppers on Amazon United States searched for Summer Fridays Birthday Cake 92K times last year and spent an estimated $70K. All 2 brands take every click. Demand peaks in Feb–Nov–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -54.3%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $70Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- summer fridays birthday cake53K searches a year
02 · Price
A sale here is worth $24.74.
Listings sell for $24.74 on average, from $9.96 to $38.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $24.74 that is $6K to $12K a year per listing.
- Average price
- $24.74inside the $15 to $100 sweet spot
- Price range
- $9.96–$38.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Lip Care. It carries 8,162 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #7in Lip Care
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 8,162per listing
- Listings tracked
- 5
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Summer Fridays Birthday Cake products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Summer Fridays Lip Butter Balm Sweet Pink Duo - Conditioning Tinted Lip Balm + Overnight Mask for Instant Shine + Color - With Hydrating Shea Butter - Strawberry Soft Serve + Birthday Cake (2 Count)
- Price
- $38.01
- Rating
- 4.7/5
- Reviews
- 10,168
- Age
- 5mo ago

Ruby & Millie Tinted Lip Balm Birthday Cake - Hydrating Moisturizing Lip Butter Balm Treatment - Glossy Vegan Lipbalm 0.5 Oz
- Price
- $9.96
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 8mo ago

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Sugar (.5 Oz)
- Price
- $24.00
- Rating
- 4.7/5
- Reviews
- 10,168
- Age
- 3y ago

Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Softening & Soothing Skincare - Birthday Cake (.5 Oz)
- Price
- $27.74
- Rating
- 4.7/5
- Reviews
- 10,168
- Age
- 3y ago

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Guava (.5 Oz)
- Price
- $23.98
- Rating
- 4.7/5
- Reviews
- 10,168
- Age
- 1y ago
Trending
estimated 90-day click momentum
Summer Fridays Lip Butter Balm Sweet Pink Duo - Conditioning Tinted Lip Balm + Overnight Mask for Instant Shine + Color - With Hydrating Shea Butter - Strawberry Soft Serve + Birthday Cake (2 Count)
- Price
- $38.01
- Rating
- 4.7/5
- Reviews
- 10,168
- Age
- 5mo ago

Ruby & Millie Tinted Lip Balm Birthday Cake - Hydrating Moisturizing Lip Butter Balm Treatment - Glossy Vegan Lipbalm 0.5 Oz
- Price
- $9.96
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 8mo ago

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Guava (.5 Oz)
- Price
- $23.98
- Rating
- 4.7/5
- Reviews
- 10,168
- Age
- 1y ago

Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Softening & Soothing Skincare - Birthday Cake (.5 Oz)
- Price
- $27.74
- Rating
- 4.7/5
- Reviews
- 10,168
- Age
- 3y ago

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Sugar (.5 Oz)
- Price
- $24.00
- Rating
- 4.7/5
- Reviews
- 10,168
- Age
- 3y ago
Newest
by launch date
Summer Fridays Lip Butter Balm Sweet Pink Duo - Conditioning Tinted Lip Balm + Overnight Mask for Instant Shine + Color - With Hydrating Shea Butter - Strawberry Soft Serve + Birthday Cake (2 Count)
- Price
- $38.01
- Rating
- 4.7/5
- Reviews
- 10,168
- Age
- 5mo ago

Ruby & Millie Tinted Lip Balm Birthday Cake - Hydrating Moisturizing Lip Butter Balm Treatment - Glossy Vegan Lipbalm 0.5 Oz
- Price
- $9.96
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 8mo ago

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Guava (.5 Oz)
- Price
- $23.98
- Rating
- 4.7/5
- Reviews
- 10,168
- Age
- 1y ago

Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Softening & Soothing Skincare - Birthday Cake (.5 Oz)
- Price
- $27.74
- Rating
- 4.7/5
- Reviews
- 10,168
- Age
- 3y ago

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Sugar (.5 Oz)
- Price
- $24.00
- Rating
- 4.7/5
- Reviews
- 10,168
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
47
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Summer Fridays71%
- Ruby & Millie29%
Demand
Summer Fridays Birthday Cake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Summer Fridays Birthday Cake search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- summer fridays birthday cake53K/yr
- summer fridays birthday cake lip balm14K/yr
- birthday cake summer fridays18K/yr
- summer friday birthday cake8K/yr
Reviews and returns
What reviews say buyers love and hate about Summer Fridays Birthday Cake
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Summer Fridays Birthday Cake questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









