Is summer friday mini lip balm set profitable to sell on Amazon United States?

The niche generates $453K/yr across 11 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Skip it (44/100).

How competitive is the summer friday mini lip balm set niche?

2 brands and 73 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in summer friday mini lip balm set?

Top complaints mined from reviews: Value For Money, Color, Smell. The return rate is 1.0%.

What does it cost to enter the summer friday mini lip balm set niche?

Listings span $13.76–$55.59; the average listing price is $31.91 (sweet spot $15–$100). The average incumbent carries 6,642 reviews — the moat a new listing must climb.

summer friday mini lip balm set

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.91

avg listing price — sweet spot $15–$100

Price range

Great$13.76–$55.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$453K

$453K/yr · 172K searches

Growth

Bad-2.1%

90-day search growth — must beat 0% to launch

Review moat

Bad6,642

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, summer friday mini lip balm set is a $453K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

summer friday mini lip balm set market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $96K–$128K; units × avg price
Conversion rate: 8.3%
Avg BSR: #312
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 21 months
Avg seller age: 120 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Summer Fridays97%
Summer Ferenity3%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 29 weeks — -2.1% search growth over the last 90 days.

Open Trend

Top summer friday mini lip balm set search terms

summer fridays toasted marshmallow38K/yr +20.2%3.5% conv.
toasted marshmallow summer fridays24K/yr -2.4%2.9% conv.
summer fridays marshmallow15K/yr -7.3%3.1% conv.
summer fridays lip balm toasted marshmallow6K/yr +52.8%2.7% conv.
summer friday toasted marshmallow6K/yr +20.1%4.1% conv.
summer fridays marshmallow lip balm5K/yr +5.3%4.1% conv.
summer fridays minis set4K/yr -32.2%1.0% conv.
summer fridays trio6K/yr +17.0%1.6% conv.
marshmallow summer fridays4K/yr -19.8%5.0% conv.
mini summer fridays set3K/yr -23.7%0.0% conv.

All search terms

Top summer friday mini lip balm set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Toasted Marshmallow (.5 Oz)

Summer Fridays$24.294.7★10,168 rev

Summer Fridays Lip Butter Balm - Conditioning Lip Mask and Lip Balm for Instant Moisture Shine and Hydration - Sheer-Tinted Soothing Lip Care - Vanilla (.5 Oz)

Summer Fridays$23.994.7★10,168 rev

Summer Fridays Tinted Lip Butter Balm Gift Set - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Softening & Soothing Skincare - Vanilla & Vanilla Beige (2 Count)

Summer Fridays$46.044.7★10,168 rev

Summer Fridays Hydration Trio - Travel Size Jet Lag Mask + Full Size Lip Butter Balm Duo in Hot Chocolate + Toasted Marshmallow - Skin Care Set for Hydrated Complexion + Glossy Soft Lips (3 Count)

Summer Fridays$33.834.6★1,111 rev

Summer Fridays The Holiday Trio - Lip Butter Balm in Hot Cocoa & Toasted Marshmallow and Jet Lag Mask

Summer Fridays$55.594.8★66 rev

Newest

by launch date

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Toasted Marshmallow (.5 Oz)

Summer Fridays$24.2910,168 rev

3mo ago

Summer Fridays Lip Butter Balm Sweet Pink Duo - Conditioning Tinted Lip Balm + Overnight Mask for Instant Shine + Color - With Hydrating Shea Butter - Strawberry Soft Serve + Birthday Cake (2 Count)

Summer Fridays$38.0110,168 rev

5mo ago

Summer Fridays The Holiday Trio - Lip Butter Balm in Hot Cocoa & Toasted Marshmallow and Jet Lag Mask

Summer Fridays$55.5966 rev

9mo ago

Summer Fridays The Lip Butter Balm Minis - Vanilla Beige Pink Guava Cherry and Sweet Mint (.16 Oz each)

Summer Fridays$43.92341 rev

9mo ago

Summer Fridays Hydration Trio - Travel Size Jet Lag Mask + Full Size Lip Butter Balm Duo in Hot Chocolate + Toasted Marshmallow - Skin Care Set for Hydrated Complexion + Glossy Soft Lips (3 Count)

Summer Fridays$33.831,111 rev

12mo ago

What buyers say about summer friday mini lip balm set

What buyers praise and complain about, mined from review topics.

What buyers love

Smell15%

“The scent is beautiful”

Moist/Dry14%

“Its super moisturizing”

Quality-Overall12%

“Good quality really aesthetic smells really good”

Color11%

“The color is pretty”

Soft Feel10%

“It feels very soft”

Value For Money5%

“Great deal”

Advertised Vs Actual Product4%

“As advertised”

Gifting Purpose4%

“Lovely Christmas gift”

Brightness/Shine/Glow3%

“Perfect and shiny”

Adhesion/Stickiness2%

“isnt overly sticky”

What buyers complain about

Value For Money17%

“Expensive”

Color10%

“the color is off”

Smell7%

“vanilla have no smell at all”

Moist/Dry6%

“Does not really hydrate”

Product Condition5%

“arrived open and used”

Adhesion/Stickiness4%

“sticky junk”

Quality-Overall4%

“Trash”

Thickness3%

“Its a little thicker than what Im accustomed to”

Durability3%

“hardware a bit more durable”

Texture/Consistency-Overall3%

“I didnt like the texture”

Top return reasons

Color27%

Advertised Vs Actual Product15%

Smell8%

Product Condition8%

Value For Money6%

Adhesion/Stickiness5%

Leak-Proof4%

Moist/Dry4%