Is sulwhasoo first care activating serum profitable to sell on Amazon United States?

The niche generates $132K/yr across 5 tracked products. 90-day search growth is +3.1%. Flapen's verdict: Skip it (41/100).

How competitive is the sulwhasoo first care activating serum niche?

1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sulwhasoo first care activating serum?

Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 1.5%.

When does demand for sulwhasoo first care activating serum peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the sulwhasoo first care activating serum niche?

Listings span $22.19–$90.21; the average listing price is $60.38 (sweet spot $15–$100). The average incumbent carries 1,038 reviews — the moat a new listing must climb.

sulwhasoo first care activating serum

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$22.19–$90.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$60.38

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Good1,038.2

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$132K

$132K/yr · 47K searches

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, sulwhasoo first care activating serum is a $132K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

sulwhasoo first care activating serum market data

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: $121K–$151K; units × avg price
Conversion rate: 4.7%
Avg BSR: #476
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Sulwhasoo100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top sulwhasoo first care activating serum search terms

sulwhasoo first care activating serum26K/yr +15.1%4.4% conv.
sulwhasoo serum18K/yr -13.6%2.6% conv.
sulwhasoo activating serum3K/yr +13.7%4.4% conv.

All search terms

Top sulwhasoo first care activating serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sulwhasoo First Care Activating Serum With Ginseng | Strengthens Skin Barrier & Boosts Radiance | Anti-Aging Hydrating Korean Face Serum for Fine Lines & Dryness | All Skin Types 0.5 fl. oz.

Sulwhasoo$22.194.5★1,484 rev

Sulwhasoo First Care Activating Serum: Nourishing Hydrating Radiance Boosting Pre-Toner 2.02 Fl Oz / 60mL

Sulwhasoo$77.734.5★1,484 rev

Sulwhasoo Concentrated Ginseng Rejuvenating Serum With Ginseng Niacinamide & Hyaluronic Acid | Firms & Improves Elasticity | Hydrating Anti-Aging Korean Face Serum for All Skin Types 0.5 fl. oz.

Sulwhasoo$62.534.4★236 rev

Sulwhasoo First Care Activating Serum With Ginseng | Strengthens Skin Barrier & Boosts Radiance | Anti-Aging Hydrating Face Korean Serum for Fine Lines & Dryness | All Skin Types 3.04 fl. oz.

Sulwhasoo$90.214.5★1,484 rev

Sulwhasoo Concentrated Ginseng Rejuvenating Cream | Anti-Aging Korean Moisturizer | With Ginseng Peptides & Squalane | Firms & Reduces Wrinkles | Hydrating Face Cream for All Skin Types 0.33 fl. oz.

Sulwhasoo$49.244.2★503 rev

Newest

by launch date

Sulwhasoo First Care Activating Serum With Ginseng | Strengthens Skin Barrier & Boosts Radiance | Anti-Aging Hydrating Face Korean Serum for Fine Lines & Dryness | All Skin Types 3.04 fl. oz.

Sulwhasoo$90.211,484 rev

2y ago

Sulwhasoo Concentrated Ginseng Rejuvenating Serum With Ginseng Niacinamide & Hyaluronic Acid | Firms & Improves Elasticity | Hydrating Anti-Aging Korean Face Serum for All Skin Types 0.5 fl. oz.

Sulwhasoo$62.53236 rev

3y ago

Sulwhasoo Concentrated Ginseng Rejuvenating Cream | Anti-Aging Korean Moisturizer | With Ginseng Peptides & Squalane | Firms & Reduces Wrinkles | Hydrating Face Cream for All Skin Types 0.33 fl. oz.

Sulwhasoo$49.24503 rev

4y ago

Sulwhasoo First Care Activating Serum With Ginseng | Strengthens Skin Barrier & Boosts Radiance | Anti-Aging Hydrating Korean Face Serum for Fine Lines & Dryness | All Skin Types 0.5 fl. oz.

Sulwhasoo$22.191,484 rev

4y ago

Sulwhasoo First Care Activating Serum: Nourishing Hydrating Radiance Boosting Pre-Toner 2.02 Fl Oz / 60mL

Sulwhasoo$77.731,484 rev

13y ago

What buyers say about sulwhasoo first care activating serum

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Produce is good to used”

Value For Money18%

“Worth every penny”

Suitability Combination Skin15%

“dramatically improves how the rest of your skincare performs”

Soft Feel10%

“its relaxing to me”

Moist/Dry9%

“The product is very emollient and hydrating”

Smell8%

“Scent very soft no irritation”

Suitability Dry Skin3%

“Im 52 and post-menopausal with mature, dry skin, and Sulwhasoo First Care Activating Serum is one of the most important products in my entire skincare routine”

Wrinkle2%

“Over time I think it has helped with my wrinkles simply because my skin is happier and more plump”

Allergies1%

“No allergic reaction”

Absorbency1%

“This absorbs into my skin almost immediately”

What buyers complain about

Value For Money30%

“So expensive”

Smell19%

“The smell is cheap too - like old cheap perfume”

Size-Overall17%

“So small”

Advertised Vs Actual Product6%

“This just a paid advertisement”

Allergies5%

“yet the irritation appeared there as well”

Suitability Combination Skin3%

“Unfortunately, I dont think its suitable for my skin, and Im unsure if I can return it”

Quality-Overall1%

“Way too expensive for size and quality”

Suitability Dry Skin1%

“it doesnt act like one on my skin”

Texture/Consistency-Overall1%

“The texture seems like a lotion at first”

Top return reasons

Size-Overall29%

Value For Money18%

Smell14%

Advertised Vs Actual Product10%

Moist/Dry7%

Functionality-Overall5%

Texture/Consistency-Overall4%

Product Condition4%

Defective Material/Parts3%

Suitability Dry Skin2%

Common questions

Is sulwhasoo first care activating serum profitable to sell on Amazon United States?: The niche generates $132K/yr across 5 tracked products. 90-day search growth is +3.1%. Flapen's verdict: Skip it (41/100).
How competitive is the sulwhasoo first care activating serum niche?: 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sulwhasoo first care activating serum?: Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 1.5%.
When does demand for sulwhasoo first care activating serum peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the sulwhasoo first care activating serum niche?: Listings span $22.19–$90.21; the average listing price is $60.38 (sweet spot $15–$100). The average incumbent carries 1,038 reviews — the moat a new listing must climb.