Sulwhasoo First Care Activating Serum
FailThe top 5 products take 100% of clicks, so Sulwhasoo First Care Activating Serum is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $132K/yr47K searches / yr
- 90-day growth
- +3.1%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 3 sellers
Flapen Score
Sulwhasoo First Care Activating Serum against its category
The dotted line is the Beauty & Personal Care average. Past it, Sulwhasoo First Care Activating Serum is stronger. Inside it, weaker.
Market
The Sulwhasoo First Care Activating Serum market on Amazon at a glance
Shoppers on Amazon United States searched for Sulwhasoo First Care Activating Serum 47K times last year and spent an estimated $132K. One brand takes every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +3.1%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $132Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- sulwhasoo first care activating serum26K searches a year
02 · Price
A sale here is worth $60.38.
Listings sell for $60.38 on average, from $22.19 to $90.21. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $60.38 that is $15K to $30K a year per listing.
- Average price
- $60.38inside the $15 to $100 sweet spot
- Price range
- $22.19–$90.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $15K–$30K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #476 within Serums. It carries 1,038 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #476in Serums
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 1,038per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Sulwhasoo First Care Activating Serum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sulwhasoo First Care Activating Serum With Ginseng | Strengthens Skin Barrier & Boosts Radiance | Anti-Aging Hydrating Korean Face Serum for Fine Lines & Dryness | All Skin Types 0.5 fl. oz.
- Price
- $22.19
- Rating
- 4.5/5
- Reviews
- 1,484
- Age
- 4y ago

Sulwhasoo First Care Activating Serum: Nourishing Hydrating Radiance Boosting Pre-Toner 2.02 Fl Oz / 60mL
- Price
- $77.73
- Rating
- 4.5/5
- Reviews
- 1,484
- Age
- 13y ago

Sulwhasoo Concentrated Ginseng Rejuvenating Serum With Ginseng Niacinamide & Hyaluronic Acid | Firms & Improves Elasticity | Hydrating Anti-Aging Korean Face Serum for All Skin Types 0.5 fl. oz.
- Price
- $62.53
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 3y ago

Sulwhasoo First Care Activating Serum With Ginseng | Strengthens Skin Barrier & Boosts Radiance | Anti-Aging Hydrating Face Korean Serum for Fine Lines & Dryness | All Skin Types 3.04 fl. oz.
- Price
- $90.21
- Rating
- 4.5/5
- Reviews
- 1,484
- Age
- 2y ago

Sulwhasoo Concentrated Ginseng Rejuvenating Cream | Anti-Aging Korean Moisturizer | With Ginseng Peptides & Squalane | Firms & Reduces Wrinkles | Hydrating Face Cream for All Skin Types 0.33 fl. oz.
- Price
- $49.24
- Rating
- 4.2/5
- Reviews
- 503
- Age
- 4y ago
Trending
estimated 90-day click momentum
Sulwhasoo First Care Activating Serum: Nourishing Hydrating Radiance Boosting Pre-Toner 2.02 Fl Oz / 60mL
- Price
- $77.73
- Rating
- 4.5/5
- Reviews
- 1,484
- Age
- 13y ago

Sulwhasoo First Care Activating Serum With Ginseng | Strengthens Skin Barrier & Boosts Radiance | Anti-Aging Hydrating Korean Face Serum for Fine Lines & Dryness | All Skin Types 0.5 fl. oz.
- Price
- $22.19
- Rating
- 4.5/5
- Reviews
- 1,484
- Age
- 4y ago

Sulwhasoo Concentrated Ginseng Rejuvenating Cream | Anti-Aging Korean Moisturizer | With Ginseng Peptides & Squalane | Firms & Reduces Wrinkles | Hydrating Face Cream for All Skin Types 0.33 fl. oz.
- Price
- $49.24
- Rating
- 4.2/5
- Reviews
- 503
- Age
- 4y ago

Sulwhasoo Concentrated Ginseng Rejuvenating Serum With Ginseng Niacinamide & Hyaluronic Acid | Firms & Improves Elasticity | Hydrating Anti-Aging Korean Face Serum for All Skin Types 0.5 fl. oz.
- Price
- $62.53
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 3y ago

Sulwhasoo First Care Activating Serum With Ginseng | Strengthens Skin Barrier & Boosts Radiance | Anti-Aging Hydrating Face Korean Serum for Fine Lines & Dryness | All Skin Types 3.04 fl. oz.
- Price
- $90.21
- Rating
- 4.5/5
- Reviews
- 1,484
- Age
- 2y ago
Newest
by launch date
Sulwhasoo First Care Activating Serum With Ginseng | Strengthens Skin Barrier & Boosts Radiance | Anti-Aging Hydrating Face Korean Serum for Fine Lines & Dryness | All Skin Types 3.04 fl. oz.
- Price
- $90.21
- Rating
- 4.5/5
- Reviews
- 1,484
- Age
- 2y ago

Sulwhasoo Concentrated Ginseng Rejuvenating Serum With Ginseng Niacinamide & Hyaluronic Acid | Firms & Improves Elasticity | Hydrating Anti-Aging Korean Face Serum for All Skin Types 0.5 fl. oz.
- Price
- $62.53
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 3y ago

Sulwhasoo Concentrated Ginseng Rejuvenating Cream | Anti-Aging Korean Moisturizer | With Ginseng Peptides & Squalane | Firms & Reduces Wrinkles | Hydrating Face Cream for All Skin Types 0.33 fl. oz.
- Price
- $49.24
- Rating
- 4.2/5
- Reviews
- 503
- Age
- 4y ago

Sulwhasoo First Care Activating Serum With Ginseng | Strengthens Skin Barrier & Boosts Radiance | Anti-Aging Hydrating Korean Face Serum for Fine Lines & Dryness | All Skin Types 0.5 fl. oz.
- Price
- $22.19
- Rating
- 4.5/5
- Reviews
- 1,484
- Age
- 4y ago

Sulwhasoo First Care Activating Serum: Nourishing Hydrating Radiance Boosting Pre-Toner 2.02 Fl Oz / 60mL
- Price
- $77.73
- Rating
- 4.5/5
- Reviews
- 1,484
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Sulwhasoo100%
Demand
Sulwhasoo First Care Activating Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Sulwhasoo First Care Activating Serum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sulwhasoo first care activating serum26K/yr
- sulwhasoo serum18K/yr
- sulwhasoo activating serum3K/yr
Reviews and returns
What reviews say buyers love and hate about Sulwhasoo First Care Activating Serum
We read the reviews and the return reasons for every product selling here.
“So expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sulwhasoo First Care Activating Serum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









