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Sulwhasoo Cleansing Foam

Fail

The top 5 products take 100% of clicks, so Sulwhasoo Cleansing Foam is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$102K/yr30K searches / yr
90-day growth
+37.1%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Sulwhasoo Cleansing Foam against its category

The dotted line is the Beauty & Personal Care average. Past it, Sulwhasoo Cleansing Foam is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sulwhasoo Cleansing Foam market on Amazon at a glance

Shoppers on Amazon United States searched for Sulwhasoo Cleansing Foam 30K times last year and spent an estimated $102K. One brand takes every click. Demand peaks in Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+37.1%
Conversion, latest week
8.9%
Market size, estimated
$102Ka year
Peak month
July2.2× the quietest month
Top search term
sulwhasoo gentle cleansing foam11K searches a year

02 · Price

A sale here is worth $38.33.

Listings sell for $38.33 on average, from $10.79 to $57.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $38.33 that is $19K to $29K a year per listing.

Average price
$38.33inside the $15 to $100 sweet spot
Price range
$10.79–$57.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$19K–$29K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #421 within Cleansers. It carries 1,083 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#421in Cleansers
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,083per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Sulwhasoo Cleansing Foam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Sulwhasoo Cleansing Foam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Sulwhasoo Cleansing Foam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sulwhasoo gentle cleansing foam11K/yr
  • sulwhasoo cleanser7K/yr
  • sulwhasoo face wash8K/yr
  • sulwhasoo cleansing foam3K/yr

Reviews and returns

What reviews say buyers love and hate about Sulwhasoo Cleansing Foam

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Cleansing”
19%of negative reviews mention “Smell”
1.3%of orders come back
“It smells kind of earthy”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sulwhasoo Cleansing Foam questions

Answered from the same tracked data.