Is sulwhasoo cleansing foam profitable to sell on Amazon United States?

The niche generates $102K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +37.1%. Flapen's verdict: Skip it (45/100).

How competitive is the sulwhasoo cleansing foam niche?

1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sulwhasoo cleansing foam?

Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 1.3%.

When does demand for sulwhasoo cleansing foam peak?

Demand peaks in Jun–Jul; the busiest month runs 2.2× the quietest.

What does it cost to enter the sulwhasoo cleansing foam niche?

Listings span $10.79–$57.71; the average listing price is $38.33 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.

sulwhasoo cleansing foam

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$38.33

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$10.79–$57.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Growth

Good+37.1%

90-day search growth — must beat 0% to launch

Review moat

Good1,083.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$102K

$102K/yr · 30K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sulwhasoo cleansing foam is a $102K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

sulwhasoo cleansing foam market data

Units sold / yr: 3K–4K; avg 500–750/product
Revenue / yr: $115K–$153K; units × avg price
Conversion rate: 8.9%
Avg BSR: #421
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Sulwhasoo100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +37.1% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.2×

Open Trend

Top sulwhasoo cleansing foam search terms

sulwhasoo gentle cleansing foam11K/yr +87.3%11.9% conv.
sulwhasoo cleanser7K/yr -6.2%8.1% conv.
sulwhasoo face wash8K/yr +17.2%9.2% conv.
sulwhasoo cleansing foam3K/yr +47.8%6.3% conv.

All search terms

Top sulwhasoo cleansing foam products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sulwhasoo Gentle Cleansing Foam EX 200ml (I0088602)

Sulwhasoo$33.224.6★1,579 rev

Sulwhasoo Gentle Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Softening Daily Face Wash for Dry Normal & Sensitive Skin Mini Travel Size 1.69 fl. oz.

Sulwhasoo$10.794.6★1,579 rev

Sulwhasoo Gentle Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Softening Daily Face Wash for Dry Normal & Sensitive Skin Jumbo 13.52 fl. oz.

Sulwhasoo$55.624.6★1,579 rev

Sulwhasoo Gentle Cleansing Oil 6.76 Fluid Ounce

Sulwhasoo$34.324.6★644 rev

Sulwhasoo Concentrated Ginseng Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Gentle Daily Face Wash for Dry Normal & Sensitive Skin

Sulwhasoo$57.714.4★36 rev

Newest

by launch date

Sulwhasoo Concentrated Ginseng Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Gentle Daily Face Wash for Dry Normal & Sensitive Skin

Sulwhasoo$57.7136 rev

5mo ago

Sulwhasoo Gentle Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Softening Daily Face Wash for Dry Normal & Sensitive Skin Jumbo 13.52 fl. oz.

Sulwhasoo$55.621,579 rev

1y ago

Sulwhasoo Gentle Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Softening Daily Face Wash for Dry Normal & Sensitive Skin Mini Travel Size 1.69 fl. oz.

Sulwhasoo$10.791,579 rev

4y ago

Sulwhasoo Gentle Cleansing Foam EX 200ml (I0088602)

Sulwhasoo$33.221,579 rev

13y ago

Sulwhasoo Gentle Cleansing Oil 6.76 Fluid Ounce

Sulwhasoo$34.32644 rev

13y ago

What buyers say about sulwhasoo cleansing foam

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing20%

“Nice cleanser”

Suitability Combination Skin12%

“so it seems gentle enough for my somewhat sensitive skin”

Soft Feel12%

“Gentle on skin”

Smell8%

“The fragrance is amazing”

Moist/Dry6%

“It leaves the skin feeling soft and hydrated”

Lather4%

“this has a more cushiony lather that glides over the skin”

Suitability Dry Skin4%

“Does not dry out skin”

Ease Of Use4%

“easy to use”

Quality-Overall4%

“it is similarly top notch”

Ease Of Cleaning4%

“It effectively removes daily dirt”

What buyers complain about

Smell19%

“It smells kind of earthy”

Value For Money8%

“Expensive”

Moist/Dry6%

“I did not feel like it was extra moisturizing”

Suitability Dry Skin2%

“I believe the foam tends to be a little drying for some people”

Ease Of Cleaning2%

“Does not do a good job of cleansing away oils or dirt either”

Thickness2%

“Because the formula is very thick”

Suitability Winter Weather1%

“my skin also dries out during the winter”

Oily/Greasy1%

“oily in others”

Texture/Consistency-Overall1%

“Consistency/Texture: Almost like a thinner”

Top return reasons

Smell15%

Value For Money13%

Product Condition11%

Size-Overall11%

Leak-Proof8%

Advertised Vs Actual Product7%

Oily/Greasy6%

Defective Material/Parts5%

Moist/Dry4%

Functionality-Overall3%

Common questions

Is sulwhasoo cleansing foam profitable to sell on Amazon United States?: The niche generates $102K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +37.1%. Flapen's verdict: Skip it (45/100).
How competitive is the sulwhasoo cleansing foam niche?: 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sulwhasoo cleansing foam?: Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 1.3%.
When does demand for sulwhasoo cleansing foam peak?: Demand peaks in Jun–Jul; the busiest month runs 2.2× the quietest.
What does it cost to enter the sulwhasoo cleansing foam niche?: Listings span $10.79–$57.71; the average listing price is $38.33 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.