Is sulwhasoo profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the sulwhasoo niche?

1 brands and 3 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sulwhasoo?

Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 1.6%.

When does demand for sulwhasoo peak?

Demand peaks in Jul–Oct; the busiest month runs 2.5× the quietest.

What does it cost to enter the sulwhasoo niche?

Listings span $10.79–$220.95; the average listing price is $68.91 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.

sulwhasoo

Worth a look

Shows a sweet-spot price point ($68.91 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Avg price

Great$68.91

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Market size

Great$1.2M

$1.2M/yr · 529K searches

Review moat

Good729.58

avg incumbent reviews — the moat a new listing must climb

Growth

Good+23.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay$10.79–$220.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, sulwhasoo is a $1.2M/yr Amazon United States market (529K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

sulwhasoo market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $1.0M–$1.4M; units × avg price
Conversion rate: 3.4%
Avg BSR: #471
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 123 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Sulwhasoo100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.7% search growth over the last 90 days.

Peak months: Jul, Oct · busiest ÷ quietest = 2.5×

Open Trend

Top sulwhasoo search terms

sulwhasoo366K/yr +35.7%3.4% conv.
sulwhasoo concentrated ginseng renewing cream30K/yr +119.3%3.2% conv.
sulwhasoo skin care66K/yr -72.5%2.0% conv.
sulwhasoo eye cream14K/yr +8.8%3.6% conv.
sunwashoo16K/yr -43.9%3.0% conv.
korean10K/yr +13.7%0.5% conv.
sulwhasoo set8K/yr +14.2%0.9% conv.
sulwhasoo cream5K/yr +50.9%2.3% conv.
sulwhasoo moisturizer6K/yr +9.8%3.4% conv.
sulhwasoo2K/yr +54.6%2.3% conv.

All search terms

Top sulwhasoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sulwhasoo Concentrated Ginseng Rejuvenating Cream | Anti-Aging Korean Moisturizer | With Ginseng Peptides & Squalane | Firms & Reduces Wrinkles | Hydrating Face Cream for All Skin Types 0.33 fl. oz.

Sulwhasoo$49.244.2★503 rev

Sulwhasoo Gentle Cleansing Foam EX 200ml (I0088602)

Sulwhasoo$33.224.6★1,579 rev

Sulwhasoo First Care Trial Kit

Sulwhasoo$54.274.5★1,484 rev

Sulwhasoo First Care Activating Serum: Nourishing Hydrating Radiance Boosting Pre-Toner 2.02 Fl Oz / 60mL

Sulwhasoo$77.734.5★1,484 rev

Sulwhasoo First Care Activating Serum With Ginseng | Strengthens Skin Barrier & Boosts Radiance | Anti-Aging Hydrating Korean Face Serum for Fine Lines & Dryness | All Skin Types 0.5 fl. oz.

Sulwhasoo$22.194.5★1,484 rev

Newest

by launch date

Sulwhasoo First Care Activating Eye Serum | Target Dark Circles & Fine Lines | Cooling Technology | Caffeine & Vitamin C | Korean Under Eye Treatment

Sulwhasoo$88.6034 rev

2mo ago

Sulwhasoo Essential Firming Face Cream | Hydrating Korean Face Moisturizer | Visibly Firms Soothes & Nourishes Skin | Daily Face Cream for Dry Sensitive Skin 2.53 fl. oz.

Sulwhasoo$107.07333 rev

10mo ago

Sulwhasoo Essential Balancing Emulsion | Lightweight Korean Face Moisturizer | Hydrates & Softens Skin | Daily Lotion for Dry Normal & Combination Skin | Korean Skincare 4.22 fl. oz.

Sulwhasoo$62.49147 rev

10mo ago

Sulwhasoo Perfecting Cushion SPF 46 Foundation | Korean Cushion Foundation with Medium Coverage | Evens Skin Tone & Blurs Imperfections | Hydrating Semi Matte Finish for Radiant Skin 21 Beige

Sulwhasoo$63.94119 rev

2y ago

Sulwhasoo First Care Activating Serum With Ginseng | Strengthens Skin Barrier & Boosts Radiance | Anti-Aging Hydrating Face Korean Serum for Fine Lines & Dryness | All Skin Types 3.04 fl. oz.

Sulwhasoo$90.211,484 rev

2y ago

What buyers say about sulwhasoo

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin14%

“even clear beautiful supple skin”

Soft Feel12%

“Gentle on skin”

Moist/Dry11%

“Its an excellent moisturizer”

Quality-Overall9%

“you get consistent quality”

Cleansing6%

“My face looks fresh and clean”

Value For Money5%

“its a great value”

Smell4%

“Fragrance is lovely, too”

Ease Of Application4%

“The ceramic applicator works well I guess”

Suitability Dry Skin4%

“The serum itself is really nice with a wet”

Absorbency3%

“absorbs quickly”

What buyers complain about

Value For Money25%

“So expensive”

Smell12%

“It smells like old ladies, no offense”

Size-Overall8%

“So small”

Allergies5%

“yet the irritation appeared there as well”

Color3%

“leave that weird white overcast look under concealer”

Symptom Reduction3%

“Been using it about a month and no difference”

Ease Of Use3%

“then I had trouble getting some out”

Advertised Vs Actual Product2%

“This just a paid advertisement”

Ease Of Cleaning2%

“I really didn't care for this cleansing oil”

Suitability Dry Skin2%

“it doesnt act like one on my skin”

Top return reasons

Size-Overall17%

Value For Money13%

Smell12%

Advertised Vs Actual Product11%

Color8%

Product Condition7%

Moist/Dry6%

Functionality-Overall6%

Oily/Greasy3%

Texture/Consistency-Overall2%

Common questions

Is sulwhasoo profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the sulwhasoo niche?: 1 brands and 3 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sulwhasoo?: Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 1.6%.
When does demand for sulwhasoo peak?: Demand peaks in Jul–Oct; the busiest month runs 2.5× the quietest.
What does it cost to enter the sulwhasoo niche?: Listings span $10.79–$220.95; the average listing price is $68.91 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.