Is sulfur face wash profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the sulfur face wash niche?

11 brands and 27 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in sulfur face wash?

Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.7%.

When does demand for sulfur face wash peak?

Demand peaks in Feb; the busiest month runs 1.8× the quietest.

What does it cost to enter the sulfur face wash niche?

Listings span $7.23–$39.36; the average listing price is $19.05 (sweet spot $15–$100). The average incumbent carries 2,226 reviews — the moat a new listing must climb.

sulfur face wash

Worth a look

Shows low returns (0.7%), but soft demand (-22.5% this quarter) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.05

avg listing price — sweet spot $15–$100

Market size

Great$1.2M

$1.2M/yr · 650K searches

Price range

Great$7.23–$39.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,225.9

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-22.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, sulfur face wash is a $1.2M/yr Amazon United States market (650K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

sulfur face wash market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $1.1M–$1.5M; units × avg price
Conversion rate: 9.6%
Avg BSR: #303
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Kate Somerville37%
JOESOEF SKIN CARE20%
Prequel20%
De La Cruz9%
Proactiv3%
Katialis2%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.8×

Open Trend

Top sulfur face wash search terms

sulfur face wash247K/yr -41.6%6.2% conv.
kate somerville141K/yr -9.5%8.1% conv.
joesoef sulfur soap48K/yr -14.1%15.6% conv.
prequel sulfur cleanser23K/yr +35.9%7.7% conv.
sulfur cleanser32K/yr -9.4%4.2% conv.
kate somerville sulfur cleanser31K/yr -7.1%14.4% conv.
prequel redness reform sulfur cleanser9K/yr +50.0%7.7% conv.
kate somerville cleanser20K/yr +16.7%14.3% conv.
sulphur face wash19K/yr -36.1%6.5% conv.
sulfur wash12K/yr -7.8%3.8% conv.

All search terms

Top sulfur face wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kate Somerville EradiKate 3% Sulfur Daily Foaming Cleanser Acne Treatment Clinically Formulated Medicated Face Wash Balances Skin & Cleans Pores 4 Fl Oz

Kate Somerville$38.334.6★1,548 rev

JOESOEF SKIN CARE Sulfur Soap for Acne Pharmaceutical Grade Dermatologists Approved for Acne Rosacea 100G

JOESOEF SKIN CARE$13.014.5★7,780 rev

Prequel Skin Redness Reform Sulfur Cleanser Calming Face Wash for Redness & Discomfort Foaming Formula with Soothing Azelaic Acid & Colloidal Sulfur Dermatologist-Developed Skincare 6oz

Prequel$17.874.1★78 rev

De La Cruz Sulfur Ointment - Cystic Acne Treatment for Face and Body - Daily 10 Min Spot Treatment Mask - Safe and Effective Game Changing Hormonal Acne Treatment that Clears Up Pimples - 2.6 OZ Tube

De La Cruz$10.094.3★5,571 rev

Kate Somerville EradiKate 10% Sulfur & BHA Acne Treatment FSA/HSA Acne Treatment for Face Clinically Formulated Pimple Cream Spot Treatment Medicated Pimple Drying Lotion for Blackheads 1 Fl Oz

Kate Somerville$25.694.5★2,682 rev

Newest

by launch date

Prequel Skin Redness Reform Sulfur Cleanser Calming Face Wash for Redness & Discomfort Foaming Formula with Soothing Azelaic Acid & Colloidal Sulfur Dermatologist-Developed Skincare 6oz

Prequel$17.8778 rev

8mo ago

Ganskin Sulfur Soap Sulfur Face & Body Wash Sulphur Exfoliating Facial Cleanser Absorbs Excess Oil Reduces the Look of Breakouts & Cleanses Skin Natural Oily & Blemish-Prone Skin Care

Ganskin$7.2339 rev

8mo ago

Kate Somerville Pore-fect Skin Edit Travel Kit : ExfoliKate EradiKate & Goat Milk Cleanser Holiday Gift Set

Kate Somerville$20.6066 rev

10mo ago

Jericho Dead Sea Sulfur Soap with Olive Oil Helps with Acne Psoriasis Eczema & Blackheads For Oily to Normal Skin Vegan Face & Body Bar for Men & Women 4.4 Oz / 125 g (Pack of 3)

Jericho$10.08991 rev

2y ago

Prequel Skin Redness Reform Calming Serum for Face. Advanced Clinical Optical Corrector for Redness and Discomfort. Soothing Face Serum with Oat Extract for Sensitive Skin. 1oz Pump

Prequel$19.10598 rev

2y ago

What buyers say about sulfur face wash

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing10%

“Very clean”

Smell10%

“Good smell”

Suitability Combination Skin10%

“Helped clear my skin”

Quality-Overall8%

“Excellent product”

Efficiency6%

“Works well clearing skin”

Value For Money6%

“Excellent value”

Allergies6%

“no irritation”

Moist/Dry5%

“nice moisturize on face”

Soft Feel4%

“my skin smooth”

Symptom Reduction3%

“A really good affordable treatment for Acne”

What buyers complain about

Smell27%

“Smells awful”

Allergies12%

“Skin reaction”

Functionality-Overall7%

“Doesn't work”

Moist/Dry5%

“A little drying to be expected”

Skin Health4%

“Burned my skin”

Value For Money3%

“Kinda expensive”

Sensitivity-Overall1%

“it was very drying to my sensitive skin”

Color1%

“my cheeks are not as red”

Suitability Oily Skin1%

“I went from having oily skin with very mild breakouts to severely dry, crusty and broken out”

Suitability Dry Skin1%

“dont use if you have dry skin”

Top return reasons

Smell27%

Functionality-Overall21%

Advertised Vs Actual Product10%

Size-Overall6%

Value For Money4%

Skin Health4%

Moist/Dry3%

Product Condition3%

Ingredients-Overall3%

Defective Material/Parts2%

Common questions

Is sulfur face wash profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the sulfur face wash niche?: 11 brands and 27 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in sulfur face wash?: Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.7%.
When does demand for sulfur face wash peak?: Demand peaks in Feb; the busiest month runs 1.8× the quietest.
What does it cost to enter the sulfur face wash niche?: Listings span $7.23–$39.36; the average listing price is $19.05 (sweet spot $15–$100). The average incumbent carries 2,226 reviews — the moat a new listing must climb.