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Sulfur Face Wash

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -22.5% this quarter, so Sulfur Face Wash is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$1.2M/yr650K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
72%top-5 click share · 11 brands · 27 sellers

Flapen Score

Sulfur Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Sulfur Face Wash is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sulfur Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Sulfur Face Wash 650K times last year and spent an estimated $1.2M. The top 5 brands take 90% of clicks. Demand peaks in Feb. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
650K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
9.6%
Market size, estimated
$1.2Ma year
Peak month
February1.8× the quietest month
Top search term
sulfur face wash247K searches a year

02 · Price

A sale here is worth $19.05.

Listings sell for $19.05 on average, from $7.23 to $39.36. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $19.05 that is $57K to $76K a year per listing.

Average price
$19.05inside the $15 to $100 sweet spot
Price range
$7.23–$39.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$57K–$76K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #303 within Cleansers. It carries 2,226 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#303in Cleansers
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,226per listing
Listings tracked
20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Sulfur Face Wash products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

$0$119K$237K$356K$475K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

27

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

8%

  • Kate Somerville37%
  • JOESOEF SKIN CARE20%
  • Prequel20%
  • De La Cruz9%
  • Proactiv3%
  • Katialis2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Sulfur Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Sulfur Face Wash search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sulfur face wash247K/yr
  • kate somerville141K/yr
  • joesoef sulfur soap48K/yr
  • prequel sulfur cleanser23K/yr
  • sulfur cleanser32K/yr
  • kate somerville sulfur cleanser31K/yr
  • prequel redness reform sulfur cleanser9K/yr
  • kate somerville cleanser20K/yr
  • sulphur face wash19K/yr
  • sulfur wash12K/yr

Reviews and returns

What reviews say buyers love and hate about Sulfur Face Wash

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Cleansing”
27%of negative reviews mention “Smell”
0.7%of orders come back
“Smells awful”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sulfur Face Wash questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data