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Sulfur Face Wash

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -22.5% this quarter, so Sulfur Face Wash is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$1.2M/yr650K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
72%top-5 click share · 11 brands · 27 sellers

Flapen Score

Sulfur Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Sulfur Face Wash is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sulfur Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Sulfur Face Wash 650K times last year and spent an estimated $1.2M. The top 5 brands take 90% of clicks. Demand peaks in Feb. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
650K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
9.6%
Market size, estimated
$1.2Ma year
Peak month
February1.8× the quietest month
Top search term
sulfur face wash247K searches a year

02 · Price

A sale here is worth $19.05.

Listings sell for $19.05 on average, from $7.23 to $39.36. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $19.05 that is $57K to $76K a year per listing.

Average price
$19.05inside the $15 to $100 sweet spot
Price range
$7.23–$39.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$57K–$76K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #303 within Cleansers. It carries 2,226 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#303in Cleansers
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,226per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Sulfur Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$119K$237K$356K$475K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

27

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

8%

  • Kate Somerville37%
  • JOESOEF SKIN CARE20%
  • Prequel20%
  • De La Cruz9%
  • Proactiv3%
  • Katialis2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Sulfur Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Sulfur Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sulfur face wash247K/yr
  • kate somerville141K/yr
  • joesoef sulfur soap48K/yr
  • prequel sulfur cleanser23K/yr
  • sulfur cleanser32K/yr
  • kate somerville sulfur cleanser31K/yr
  • prequel redness reform sulfur cleanser9K/yr
  • kate somerville cleanser20K/yr
  • sulphur face wash19K/yr
  • sulfur wash12K/yr

Reviews and returns

What reviews say buyers love and hate about Sulfur Face Wash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell27%−0.16

Smells awful

Not fragrance free

Unpleasant smell

Allergies12%−0.01

Skin reaction

Skin irritation

Caused an allergic reaction

Functionality-Overall7%−0.08

Doesn't work

Wasn't effective

I didnt see any results

Moist/Dry5%+0.15

A little drying to be expected

It is not moisturizing

My skin is a bit dry after

Skin Health4%−0.03

Burned my skin

ended up causing so much damage to my skin

Made my skin worse

Love

Cleansing10%+0.59

Very clean

Rinses clean

cleans well

Smell10%−0.16

Good smell

Strong fragrance

it doesnt smell bad per se

Suitability Combination Skin10%+1.05

Helped clear my skin

Great for skin

Great for my face and skin

Quality-Overall8%+0.59

Excellent product

This is a quality soap

The quality of this bar is excellent

Efficiency6%+0.65

Works well clearing skin

Very efficacious

it works great

Return

0.7% Return rate 20% Fixable by listing

Smell27%▇██▆▇▅

Smells awful

Not fragrance free

Unpleasant smell

Functionality-Overall21%█▇▅▆▅▆

Doesn't work

Wasn't effective

I didnt see any results

Advertised Vs Actual Product10%▇█▇█▇█
Size-Overall6%▅▅▄▆▅█
Value For Money4%▃▄▅▂▅█

Kinda expensive

Expensive

way too expensive

FAQ

Common Sulfur Face Wash questions

Answered from the same tracked data.