Sulfate Free Dandruff Shampoo

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $705K a year.

Searches, last 12 months

459K

Growth, 90 days vs prior 90

-18.3%

Conversion, latest week

11.0%

Market size, estimated

$705Ka year

Peak month

January1.6× the quietest month

Top search term

scalp moisturizer143K searches a year

Listings sell for $13.99 on average, from $5.95 to $37.84. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $13.99 that is $21K to $28K a year per listing.

Average price

$13.99under the $15 to $100 sweet spot

Price range

$5.95–$37.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$21K–$28K

Returns

0.6%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #203 within Scalp Treatments. It carries 8,597 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

8.8%

Average rank

#203in Scalp Treatments

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

8,597per listing

Listings tracked

26

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

76 months