Is suisai face wash powder profitable to sell on Amazon United States?

The niche generates $39K/yr across 12 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (40/100).

How competitive is the suisai face wash powder niche?

6 brands and 26 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in suisai face wash powder?

Top complaints mined from reviews: Allergies, Ease Of Cleaning, Symptom Reduction. The return rate is 1.2%.

What does it cost to enter the suisai face wash powder niche?

Listings span $10.95–$40.85; the average listing price is $24.93 (sweet spot $15–$100). The average incumbent carries 894 reviews — the moat a new listing must climb.

suisai face wash powder

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$24.93

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$10.95–$40.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good894.42

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+9.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad$39K

$39K/yr · 46K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, suisai face wash powder is a $39K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

suisai face wash powder market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $37K–$50K; units × avg price
Conversion rate: 3.4%
Avg BSR: #1,222
Page quality: 0%
Prime: 100%
Sponsored: 42%
Out of stock: 23.6%
Avg brand age: 65 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

GASHINA STORY35%
FANCL27%
Suisai26%
MENBLY7%
DHC3%
ANUA2%

Demand

Weekly Amazon search volume, last 37 weeks — +9.4% search growth over the last 90 days.

Open Trend

Top suisai face wash powder search terms

fancl22K/yr +24.7%0.9% conv.
suisai face wash powder15K/yr -1.6%3.6% conv.
suisai7K/yr +4.4%3.0% conv.
fancl face wash3K/yr -27.8%2.2% conv.

All search terms

Top suisai face wash powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kane-bo Sui-sai Beauty Clear Enzyme Powder Face Wash - 2 Packs of 32pcs Japanese Skincare - No Fragrance or Colorants -Exfoliates & Cleanses Pores - Exfoliator Exfoliating for face (Korean Ver.)

GASHINA STORY$40.854.6★24 rev

Suisai Kanebo Beauty Clear Gold Powder Wash Enzyme Face Wash Face Wash Powder 0.4g -15 pieces

Suisai$30.364.2★136 rev

Suisai Kanebo Beauty Clear Black Face Wash Powder 0.4g - 32pieces

Suisai$24.734.3★399 rev

FANCL Facial Cleansing Powder Japanese Powder-to-Foam Cleanser with Agar & Rice Starch Gently Removes Impurities & Clogged Pores Preservative-Free Hydrating Formula [US Exclusive Edition]

FANCL$18.114.7★112 rev

FANCL Mild Cleansing Oil Japanese Facial Cleansing Oil Makeup Remover Oil Cleanser 100% Preservative Free Clean Skincare for Sensitive Skin (1 Blue)

FANCL$21.304.6★218 rev

Newest

by launch date

MENBLY Japanese Powder Face Wash 0.35g 32pcs 1pack - Japanese Skincare Travel Pack - Exfoliating Rice Powder Cleanser - Smooth Hydrating Moisture - Gentle Enzyme Facial Cleanser for Soft Skin - Gold

MENBLY$34.865 rev

8mo ago

MENBLY Japanese Powder Face Wash 0.4g 32pcs 1pack - Gentle Exfoliating Enzyme Cleanser for Smooth Even skin tone - Travel-Friendly & Hygienic - Moisturizing Rice Powder Cleanser - Pink

MENBLY$34.755 rev

8mo ago

FANCL Mild Cleansing Oil Japanese Facial Cleansing Oil Makeup Remover Oil Cleanser 100% Preservative Free Clean Skincare for Sensitive Skin (1 Blue)

FANCL$21.68218 rev

11mo ago

Kane-bo Sui-sai Beauty Clear Enzyme Powder Face Wash - 2 Packs of 32pcs Japanese Skincare - No Fragrance or Colorants -Exfoliates & Cleanses Pores - Exfoliator Exfoliating for face (Korean Ver.)

GASHINA STORY$40.8524 rev

12mo ago

FANCL Pure Moist Cleansing Foam Japanese Additive-Free Face Wash with Rich Foaming Lather Hydrating & Gentle Facial Cleanser for All Skin Types

FANCL$21.8218 rev

1y ago

What buyers say about suisai face wash powder

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing23%

“I love this cleanser”

Soft Feel17%

“Goes on smooth”

Suitability Combination Skin12%

“So gentle on skin – this is a game-changer for sensitive skin”

Moist/Dry10%

“Portability perfect moisturizing yes”

Quality-Overall5%

“Good quality”

Suitability Dry Skin5%

“Does not dry the skin”

Value For Money5%

“Great value for the price”

Brightness/Shine/Glow4%

“Her skin is glowing”

Allergies3%

“Non-irritating”

Ease Of Use3%

“Very easy to use”

What buyers complain about

Allergies17%

“Im worried it might be scratching my skin a bit”

Ease Of Cleaning16%

“Thats not the best cleanser”

Symptom Reduction6%

“Come on time not seeing any improvement yet”

Functionality-Overall6%

“Doesn't work well for me”

Lather6%

“And I don't actually see any exfoliation with it - the tiniest of water makes it lather up a lot”

Sensitivity-Overall5%

“very acne prone sensitive skin”

Moist/Dry3%

“not drying at all”

Ease Of Use3%

“It requires too much effort to activate”

Thickness3%

“Its really thick”

Adhesion/Stickiness3%

“It doesnt have sticky texture as it use to”

Top return reasons

Advertised Vs Actual Product17%

Functionality-Overall13%

Value For Money7%

Skin Health6%

Texture/Consistency-Overall6%

Moist/Dry6%

Smell5%

Ease Of Cleaning4%

Defective Material/Parts4%

Product Condition3%

Common questions

Is suisai face wash powder profitable to sell on Amazon United States?: The niche generates $39K/yr across 12 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (40/100).
How competitive is the suisai face wash powder niche?: 6 brands and 26 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in suisai face wash powder?: Top complaints mined from reviews: Allergies, Ease Of Cleaning, Symptom Reduction. The return rate is 1.2%.
What does it cost to enter the suisai face wash powder niche?: Listings span $10.95–$40.85; the average listing price is $24.93 (sweet spot $15–$100). The average incumbent carries 894 reviews — the moat a new listing must climb.