Sugar Wax
PassSugar Wax scores 66 out of 100, a Pass. Shoppers spend $952K a year here, search demand grew +21.1% this quarter, and returns run at 1.5% of orders.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $952K/yr909K searches / yr
- 90-day growth
- +21.1%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 28 sellers
Flapen Score
Sugar Wax against its category
The dotted line is the Beauty & Personal Care average. Past it, Sugar Wax is stronger. Inside it, weaker.
Market
The Sugar Wax market on Amazon at a glance
Sugar Wax is a $952K a year market on Amazon United States, with 909K searches a year. The top 5 brands take 80% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
Demand is real.
Shoppers search 909K times a year and 4.0% buy. Search demand moved +21.1% in 90 days, so the market is growing into its $952K a year.
- Search volume
- 909K
- Search growth, 90 days
- +21.1%
- Conversion
- 4.0%
- Market size
- $952K
02 · Money
The money is there.
Shoppers bought 30K to 40K units at $26.25 on average, 1,250 to 1,500 per product. Units times price is $788K to $1.1M a year.
- Units sold
- 30K–40K
- Units per product
- 1,250–1,500
- Average price
- $26.25
- Units × price
- $788K–$1.1M
03 · Shelf
Brands here are settling in.
The average listing ranks #103. 100% of listings ship Prime. 88% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 46 months.
- Average BSR
- #103
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Average brand age
- 46 months
Products
Top Sugar Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sugardoh Sugar Waxing Kit for Women As Seen On Shark Tank (Mini Kit Firm) Face Arms & Legs Sugar Wax Hair Removal- Sugaring Tiktok Viral Products- Bikini Wax Kit for Women - Sugaring Kit
- Price
- $29.72
- Rating
- 3.8/5
- Reviews
- 1,032
- Age
- 3y ago
SUGARING PASTE HARD 1.3kg 45Oz FOR TOUGHEST HAIR (BIKINI BRAZILIAN UNDERARMS)
- Price
- $37.36
- Rating
- 4.2/5
- Reviews
- 1,347
- Age
- 10y ago
Sugaring Hair Removal Kit by Sugaring NYC - For Home Use
- Price
- $26.65
- Rating
- 3.8/5
- Reviews
- 1,030
- Age
- 9y ago
SUGARING PASTE MEDIUM 1.3kg 45Oz (BIKINI BRAZILIAN UNDERARMS UPPER LIP)
- Price
- $37.40
- Rating
- 4.2/5
- Reviews
- 551
- Age
- 10y ago
Schick Hydro Silk Sugar Wax Roller for Body + Pubic Hair Removal | Roll On Wax Kit for Body and Bikini Line Hair Removal
- Price
- $9.60
- Rating
- 3.4/5
- Reviews
- 3,841
- Age
- 3y ago
Trending
90-day click momentum
Sugar Wax Sugaring Paste for Hair Removal: for Legs Back Arms Chest Underarms Eyebrow Body - for Women and Men at Home - All Skin Types (10.5 Ounce)
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2w ago
300g Sugar Wax for Hair Removal
- Price
- $13.82
- Rating
- 2.3/5
- Reviews
- 5
- Age
- 3mo ago
Sugar Wax Kit 180g Sugaring Kit for Hair Removal: for Legs Back Arms Chest Underarms Eyebrow Body - 20260703
- Price
- $15.06
- Rating
- 3.4/5
- Reviews
- 13
- Age
- 2mo ago
Sugardoh Sugar Waxing Kit for Women As Seen On Shark Tank (Vintage Kit Medium) - Face Arms & Legs - Sugar Wax Hair Removal - Sugaring Tiktok Products - Bikini Wax Kit for Women - Sugaring Kit
- Price
- $41.42
- Rating
- 3.8/5
- Reviews
- 1,032
- Age
- 3y ago
Sugaring Hair Removal Kit by Sugaring NYC - For Home Use
- Price
- $26.65
- Rating
- 3.8/5
- Reviews
- 1,030
- Age
- 9y ago
Newest
by launch dateSugar Wax Sugaring Paste for Hair Removal: for Legs Back Arms Chest Underarms Eyebrow Body - for Women and Men at Home - All Skin Types (10.5 Ounce)
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2w ago
Sugar Wax Kit 180g Sugaring Kit for Hair Removal: for Legs Back Arms Chest Underarms Eyebrow Body - 20260703
- Price
- $15.06
- Rating
- 3.4/5
- Reviews
- 13
- Age
- 2mo ago
300g Sugar Wax for Hair Removal
- Price
- $13.82
- Rating
- 2.3/5
- Reviews
- 5
- Age
- 3mo ago
MOOM USDA Organic Sugar Wax Hair Removal for Women & Men - 12 oz Wax refill Jar Sugaring Wax with Tea Tree Oil - Body Leg & Facial wax - Soft Wax for Sensitive Skin (Strips & Sticks Not Included)
- Price
- $29.68
- Rating
- 3.9/5
- Reviews
- 822
- Age
- 1y ago
SUPER FIRM Sugaring Paste for HOME USE 11oz / 312g. Sugar Wax for BRAZILIAN and Underarms.
- Price
- $19.68
- Rating
- 3.9/5
- Reviews
- 65
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
28
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
14%
- SUGARDOH31%
- Sugaring NYC27%
- Sugaring9%
- Nature's Sugar7%
- Sugaring Labs6%
- Schick Hydro Silk6%
- Open — no brand owns it (6 brands, 14%)
Demand
Sugar Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Sugar Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sugar wax410K/yr
- sugar wax hair removal130K/yr
- sugaring hair removal61K/yr
- sugar wax kit39K/yr
- sugaring wax30K/yr
- sugardoh26K/yr
- sugaring23K/yr
- sugaring paste24K/yr
- sugar paste22K/yr
- sugar waxing kit for women51K/yr
Reviews and returns
What reviews say buyers love and hate about Sugar Wax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Difficult to use
difficult to deal with
it was hard to control
This unfortunately did not work on me
Didnt work
Ineffective
It is extremely sticky
lose its stickiness
Just sticks to skin
Cleaning it up was a mess
Messy
it made a mess
Waste of money
it's so expensive
Overpriced
Love
Easy to use
Super easy to work with
Easier and more effective than I imagined
It is an excellent product and very functional
Great product
Good quality wax easy to use and reliable
Great hair remover very easy to use
it removes hair really easily
Overall, a useful at-home hair removal option
It's incredibly affordable
GREAT VALUE
Worth the money and experience
Not messy, easily cleans up with water
Easy put and easy to clean
The wax is easy to clean up
Return
1.5% Return rate 9% Fixable by listing
This unfortunately did not work on me
Didnt work
Ineffective
It is extremely sticky
lose its stickiness
Just sticks to skin
Difficult to use
difficult to deal with
it was hard to control
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sugar Wax questions
Answered from the same tracked data.