Sugar Wax
PassSugar Wax scores 66 out of 100, a Pass. Shoppers spend an estimated $952K a year here, search demand grew +21.1% this quarter, and an estimated 1.5% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $952K/yr909K searches / yr
- 90-day growth
- +21.1%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 28 sellers
Flapen Score
Sugar Wax against its category
The dotted line is the Beauty & Personal Care average. Past it, Sugar Wax is stronger. Inside it, weaker.
Market
The Sugar Wax market on Amazon at a glance
Shoppers on Amazon United States searched for Sugar Wax 909K times last year and spent an estimated $952K. The top 5 brands take 80% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 909K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $952K a year.
- Searches, last 12 months
- 909K
- Growth, 90 days vs prior 90
- +21.1%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $952Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- sugar wax410K searches a year
02 · Price
A sale here is worth $26.25.
Listings sell for $26.25 on average, from $9.60 to $41.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $26.25 that is $33K to $39K a year per listing.
- Average price
- $26.25inside the $15 to $100 sweet spot
- Price range
- $9.60–$41.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $33K–$39K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Women's. It carries 994 reviews at 3.85 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #103in Women's
- Average rating
- 3.85 starsAmazon United States average 4.42 stars
- Average reviews
- 994per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Sugar Wax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sugardoh Sugar Waxing Kit for Women As Seen On Shark Tank (Mini Kit Firm) Face Arms & Legs Sugar Wax Hair Removal- Sugaring Tiktok Viral Products- Bikini Wax Kit for Women - Sugaring Kit
- Price
- $29.72
- Rating
- 3.8/5
- Reviews
- 1,032
- Age
- 3y ago

SUGARING PASTE HARD 1.3kg 45Oz FOR TOUGHEST HAIR (BIKINI BRAZILIAN UNDERARMS)
- Price
- $37.36
- Rating
- 4.2/5
- Reviews
- 1,347
- Age
- 10y ago

Sugaring Hair Removal Kit by Sugaring NYC - For Home Use
- Price
- $26.65
- Rating
- 3.8/5
- Reviews
- 1,030
- Age
- 9y ago

SUGARING PASTE MEDIUM 1.3kg 45Oz (BIKINI BRAZILIAN UNDERARMS UPPER LIP)
- Price
- $37.40
- Rating
- 4.2/5
- Reviews
- 551
- Age
- 10y ago

Schick Hydro Silk Sugar Wax Roller for Body + Pubic Hair Removal | Roll On Wax Kit for Body and Bikini Line Hair Removal
- Price
- $9.60
- Rating
- 3.4/5
- Reviews
- 3,841
- Age
- 3y ago
Trending
estimated 90-day click momentum
Sugar Wax Sugaring Paste for Hair Removal: for Legs Back Arms Chest Underarms Eyebrow Body - for Women and Men at Home - All Skin Types (10.5 Ounce)
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2w ago

300g Sugar Wax for Hair Removal
- Price
- $13.82
- Rating
- 2.3/5
- Reviews
- 5
- Age
- 3mo ago

Sugar Wax Kit 180g Sugaring Kit for Hair Removal: for Legs Back Arms Chest Underarms Eyebrow Body - 20260703
- Price
- $15.06
- Rating
- 3.4/5
- Reviews
- 13
- Age
- 2mo ago

Sugardoh Sugar Waxing Kit for Women As Seen On Shark Tank (Vintage Kit Medium) - Face Arms & Legs - Sugar Wax Hair Removal - Sugaring Tiktok Products - Bikini Wax Kit for Women - Sugaring Kit
- Price
- $41.42
- Rating
- 3.8/5
- Reviews
- 1,032
- Age
- 3y ago

Sugaring Hair Removal Kit by Sugaring NYC - For Home Use
- Price
- $26.65
- Rating
- 3.8/5
- Reviews
- 1,030
- Age
- 9y ago
Newest
by launch date
Sugar Wax Sugaring Paste for Hair Removal: for Legs Back Arms Chest Underarms Eyebrow Body - for Women and Men at Home - All Skin Types (10.5 Ounce)
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2w ago

Sugar Wax Kit 180g Sugaring Kit for Hair Removal: for Legs Back Arms Chest Underarms Eyebrow Body - 20260703
- Price
- $15.06
- Rating
- 3.4/5
- Reviews
- 13
- Age
- 2mo ago

300g Sugar Wax for Hair Removal
- Price
- $13.82
- Rating
- 2.3/5
- Reviews
- 5
- Age
- 3mo ago

MOOM USDA Organic Sugar Wax Hair Removal for Women & Men - 12 oz Wax refill Jar Sugaring Wax with Tea Tree Oil - Body Leg & Facial wax - Soft Wax for Sensitive Skin (Strips & Sticks Not Included)
- Price
- $29.68
- Rating
- 3.9/5
- Reviews
- 822
- Age
- 1y ago

SUPER FIRM Sugaring Paste for HOME USE 11oz / 312g. Sugar Wax for BRAZILIAN and Underarms.
- Price
- $19.68
- Rating
- 3.9/5
- Reviews
- 65
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
28
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 95%
Open market
14%
- SUGARDOH31%
- Sugaring NYC27%
- Sugaring9%
- Nature's Sugar7%
- Sugaring Labs6%
- Schick Hydro Silk6%
- Open — no brand owns it (6 brands, 14%)
Demand
Sugar Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Sugar Wax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sugar wax410K/yr
- sugar wax hair removal130K/yr
- sugaring hair removal61K/yr
- sugar wax kit39K/yr
- sugaring wax30K/yr
- sugardoh26K/yr
- sugaring23K/yr
- sugaring paste24K/yr
- sugar paste22K/yr
- sugar waxing kit for women51K/yr
Reviews and returns
What reviews say buyers love and hate about Sugar Wax
We read the reviews and the return reasons for every product selling here.
“Difficult to use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sugar Wax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









