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Sugar Soap

Fail

The top 5 brands take 100% of clicks, so Sugar Soap is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$181K/yr138K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
63%top-5 click share · 5 brands · 650 sellers

Flapen Score

Sugar Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Sugar Soap is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Sugar Soap 138K times last year and spent an estimated $181K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
6.1%
Market size, estimated
$181Ka year
Peak month
June1.3× the quietest month
Top search term
dr bronners hand soap39K searches a year

02 · Price

A sale here is worth $21.59.

Listings sell for $21.59 on average, from $8.49 to $47.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $21.59 that is $5K to $11K a year per listing.

Average price
$21.59inside the $15 to $100 sweet spot
Price range
$8.49–$47.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #717 within Cleansers. It carries 4,845 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#717in Cleansers
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
4,845per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Sugar Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

650

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

0%

  • Brand 188%
  • Brand 27%
  • Brand 32%
  • Brand 41%
  • Brand 51%

Demand

Sugar Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sugar Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr bronners hand soap39K/yr
  • dr bronners sugar soap23K/yr
  • sugar soap21K/yr
  • dr bronner hand soap16K/yr
  • dr bronner sugar soap12K/yr
  • dr. bronners hand soap5K/yr
  • dr bronners organic sugar soap4K/yr
  • hand soap dr bronner4K/yr
  • sugar soap for cleaning walls4K/yr
  • bronners hand soap3K/yr

Reviews and returns

What reviews say buyers love and hate about Sugar Soap

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
14%of negative reviews mention “Leak-Proof”
0.5%of orders come back
“Leaking on arrival”
A buyer, on “Leak-Proof”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Sugar Soap questions

Answered from the same tracked data.