Sugar Paste
MaybeThe products selling today average only 4.0★. But the top 5 brands take 95% of clicks, so Sugar Paste is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $122K/yr67K searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 60%top-5 click share · 8 brands · 11 sellers
Flapen Score
Sugar Paste against its category
The dotted line is the Beauty & Personal Care average. Past it, Sugar Paste is stronger. Inside it, weaker.
Market
The Sugar Paste market on Amazon at a glance
Sugar Paste is a $122K a year market on Amazon United States, with 67K searches a year. The top 5 brands take 95% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 67K times a year and 5.7% buy. Search demand moved +6.2% in 90 days, so the market is growing into its $122K a year.
- Search volume
- 67K
- Search growth, 90 days
- +6.2%
- Conversion
- 5.7%
- Market size
- $122K
02 · Money
The money is thin.
Shoppers bought 4K to 5K units at $31.46 on average, 100 to 250 per product. Units times price is $126K to $157K a year.
- Units sold
- 4K–5K
- Units per product
- 100–250
- Average price
- $31.46
- Units × price
- $126K–$157K
03 · Shelf
Brands here are established.
The average listing ranks #150. 100% of listings ship Prime. 76% of the shelf is sponsored, so budget for ads. The average listing is out of stock 3.3% of the time. The average brand has sold here for 63 months.
- Average BSR
- #150
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 3.3%
- Average brand age
- 63 months
Products
Top Sugar Paste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SUGARING PASTE MEDIUM 1.3kg 45Oz (BIKINI BRAZILIAN UNDERARMS UPPER LIP)
- Price
- $37.40
- Rating
- 4.2/5
- Reviews
- 551
- Age
- 10y ago
SUGARING PASTE HARD 1.3kg 45Oz FOR TOUGHEST HAIR (BIKINI BRAZILIAN UNDERARMS)
- Price
- $37.36
- Rating
- 4.2/5
- Reviews
- 1,347
- Age
- 10y ago
Sugaring Paste for Bikini Legs Brazilian Arms and Back - 12oz by Sugaring NYC
- Price
- $23.68
- Rating
- 4.0/5
- Reviews
- 939
- Age
- 10y ago
Sugaring Paste - Medium Grade Universal Paste for Large Areas Back Shoulders Arms Legs + Glove Set
- Price
- $37.84
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 8y ago
Natures Sugar Wax All-Purpose Sugaring Paste - 4-Ingredient Formula 32 oz
- Price
- $23.49
- Rating
- 3.8/5
- Reviews
- 1,971
- Age
- 5y ago
Trending
90-day click momentum
Sugar Wax Sugaring Paste for Hair Removal: for Legs Back Arms Chest Underarms Eyebrow Body - for Women and Men at Home - All Skin Types (10.5 Ounce)
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2w ago
300g Sugar Wax for Hair Removal
- Price
- $13.82
- Rating
- 2.3/5
- Reviews
- 5
- Age
- 3mo ago
Sugaring Paste Package - 12oz Sugaring Paste for sensetive Skin and Set of Gloves (4 Pieces)
- Price
- $19.30
- Rating
- 3.8/5
- Reviews
- 43
- Age
- 9y ago
Sugaring Hair Removal Kit by Sugaring NYC - For Home Use
- Price
- $26.65
- Rating
- 3.8/5
- Reviews
- 1,030
- Age
- 9y ago
Natures Sugar Wax All-Purpose Sugaring Paste - 4-Ingredient Formula 32 oz
- Price
- $36.93
- Rating
- 3.8/5
- Reviews
- 1,971
- Age
- 5y ago
Newest
by launch dateSugar Wax Sugaring Paste for Hair Removal: for Legs Back Arms Chest Underarms Eyebrow Body - for Women and Men at Home - All Skin Types (10.5 Ounce)
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2w ago
300g Sugar Wax for Hair Removal
- Price
- $13.82
- Rating
- 2.3/5
- Reviews
- 5
- Age
- 3mo ago
SUPER FIRM Sugaring Paste for HOME USE 11oz / 312g. Sugar Wax for BRAZILIAN and Underarms.
- Price
- $19.68
- Rating
- 3.9/5
- Reviews
- 65
- Age
- 1y ago
Sugaring Paste FORMULA PRO for Hair Removal SOFT-MEDIUM for Legs Arms Facial Hairs Sugar Wax Kit 49oz / 3lb
- Price
- $32.77
- Rating
- 3.9/5
- Reviews
- 17
- Age
- 1y ago
Sugaring Paste FORMULA PRO for Hair Removal FIRM for Brazilian Bikini and Underarms Sugar Wax Kit for Hot Weather 49 oz / 3lb
- Price
- $32.70
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
11
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
3%
- Sugaring NYC68%
- Sugaring Labs12%
- Nature's Sugar8%
- Sugaring4%
- SUGARDOH3%
- SUGARED + BRONZED2%
- Open — no brand owns it (2 brands, 3%)
Demand
Sugar Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Sugar Paste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sugaring paste24K/yr
- sugar paste22K/yr
- sugar paste hair removal18K/yr
- sugaring paste hair removal4K/yr
Reviews and returns
What reviews say buyers love and hate about Sugar Paste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Difficult to use
you cant even apply it
difficult to deal with
Is soft like glue,so bad
stickier than I thought
It is extremely sticky
This unfortunately did not work on me
Didnt work
is completely unworkable
It would be to liquidy & not work, even after cooling it off, nothing
Warms to much too quickly
as heated a little bit
Cleaning it up was a mess
So messy
it made a mess
Love
Easy to use
Super easy to work with
easy to remove with water
Good quality wax easy to use and reliable
Great product
Overall, Im happy with it and would buy it again
Great hair remover very easy to use
it removes hair really easily
Great for hair removal
It's incredibly affordable
Effective & Affordable
Worth the money and experience
Love the consistency
The firm consistency worked well for me
Good consistency
Return
1.6% Return rate 13% Fixable by listing
This unfortunately did not work on me
Didnt work
is completely unworkable
Is soft like glue,so bad
stickier than I thought
It is extremely sticky
Difficult to use
you cant even apply it
difficult to deal with
This consistency isnt for beginners
Wrong consistency
Bad consistency
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sugar Paste questions
Answered from the same tracked data.