Skip to content

Sugar Cookie Lotion

Fail

Demand is soft, at -46.2% this quarter, so Sugar Cookie Lotion is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$41K/yr94K searches / yr
90-day growth
-46.2%search demand this quarter
Competition
72%top-5 click share · 8 brands · 94 sellers

Flapen Score

Sugar Cookie Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Sugar Cookie Lotion is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Cookie Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Sugar Cookie Lotion 94K times last year and spent an estimated $41K. The top 5 brands take 94% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-46.2%
Conversion, latest week
3.0%
Market size, estimated
$41Ka year
Top search term
native sugar cookie lotion15K searches a year

02 · Price

A sale here is worth $14.57.

Listings sell for $14.57 on average, from $3.50 to $39.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.57 that is $1K to $4K a year per listing.

Average price
$14.57under the $15 to $100 sweet spot
Price range
$3.50–$39.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

39% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #513 within Lotions. It carries 5,834 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#513in Lotions
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
5,834per listing
Listings tracked
18

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
62 months

Products

Top Sugar Cookie Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

94

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Brand 142%
  • Brand 235%
  • Brand 311%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Sugar Cookie Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 19.8× · 9 of 12 months tracked

Search terms

Top Sugar Cookie Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • native sugar cookie lotion15K/yr
  • sugar cookie lotion21K/yr
  • hempz vanilla sugar cookie10K/yr
  • cookie lotion5K/yr
  • sugar cookie body lotion5K/yr
  • native lotion sugar cookie3K/yr
  • hempz sugar cookie5K/yr
  • native sugar cookie body lotion3K/yr
  • hempz christmas lotion5K/yr
  • hempz holiday lotion8K/yr

Reviews and returns

What reviews say buyers love and hate about Sugar Cookie Lotion

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Smell”
35%of negative reviews mention “Smell”
0.5%of orders come back
“Chemical smell”
A buyer, on “Smell”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sugar Cookie Lotion questions

Answered from the same tracked data.