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Sudscrub

Maybe

Products sell for $25.80 on average, inside the sweet spot. But the top 5 products take 100% of clicks, so Sudscrub is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$1.0M/yr452K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Sudscrub against its category

The dotted line is the Beauty & Personal Care average. Past it, Sudscrub is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sudscrub market on Amazon at a glance

Shoppers on Amazon United States searched for Sudscrub 452K times last year and spent an estimated $1.0M. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
452K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
8.9%
Market size, estimated
$1.0Ma year
Peak month
December6.2× the quietest month
Top search term
sud scrub166K searches a year

02 · Price

A sale here is worth $25.80.

Listings sell for $25.80 on average, from $18.90 to $28.79. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $25.80 that is $65K to $77K a year per listing.

Average price
$25.80inside the $15 to $100 sweet spot
Price range
$18.90–$28.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$65K–$77K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Bath & Bathing Accessories. It carries 4,293 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Bath & Bathing Accessories
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
4,293per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Sudscrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$208K$416K$624K$832K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Sud Scrub100%

Demand

Sudscrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Sudscrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sud scrub166K/yr
  • sud scrub body scrubber42K/yr
  • sudscrub25K/yr
  • scrubbies for body180K/yr
  • sub scrub11K/yr
  • sud scrubber12K/yr
  • sudscrub body scrubber4K/yr
  • subscrub3K/yr
  • scrubbies the sud bud3K/yr
  • sub scrub body scrubber3K/yr

Reviews and returns

What reviews say buyers love and hate about Sudscrub

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%−0.11

Over priced

Not Worth the Price

A little pricey

Ease Of Cleaning12%+0.39

bad things to this particular scrubber

stuff I feel like just get dirty

It does nothing for cleaning

Lather11%−0.12

doesnt lather well

The scrubber doesnt lather or spread the soap nearly as well as a traditional loofah

the hype on TikTok fell far short doesnt really lather

Ease Of Use7%

not very easy to use

was very hard to hold

Not user friendly

Skin Health5%−0.08

This product does not exfoliate skin

Also feels weird on my skin like its not really scrubbing anything out

rough on the skin

Love

Quality-Overall14%+0.97

The build quality is solid

It is a very well made product

Good quality

Ease Of Cleaning13%+0.39

Easy to clean

Great scrubber

clean daily body use

Cleansing9%+0.22

Cleans pretty well

Exfoliating feels wonderful

it did get my body feeling nice and clean

Soft Feel9%

It's super soft

Soft on the skin

my skin felt smoother already

Lather6%−0.12

It lathers so good

Seems to lather soap up nicely

The lather is pretty good for not being porous like a sponge at all

Return

1.5% Return rate 32% Fixable by listing

Functionality-Overall14%▆▅▇█▅▆
Size-Overall13%▄▆▆▄▆█

Handle needs a few inches in length

To small

the finger holder is too small

Advertised Vs Actual Product12%▇▅▃█▃▄
Defective Material/Parts9%▅▅█▇▄▆
Lather7%█▆▆▃▇▆

doesnt lather well

The scrubber doesnt lather or spread the soap nearly as well as a traditional loofah

the hype on TikTok fell far short doesnt really lather

FAQ

Common Sudscrub questions

Answered from the same tracked data.