Subtle Beauty Makeup Stack

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

226K

Growth, 90 days vs prior 90

-18.0%

Conversion, latest week

1.3%

Market size, estimated

$68Ka year

Peak month

July1.5× the quietest month

Top search term

alleyoop54K searches a year

Listings sell for $22.69 on average, from $5.66 to $82.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.69 that is $0 to $2K a year per listing.

Average price

$22.69inside the $15 to $100 sweet spot

Price range

$5.66–$82.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.5%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #392 within Makeup Sets. It carries 727 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

17.7%

Average rank

#392in Makeup Sets

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

727per listing

Listings tracked

46

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months