Subscription Box
FailShoppers spend an estimated $8K a year here, so Subscription Box is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $8K/yr92K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 54%top-5 click share · 26 brands · 33 sellers
Flapen Score
Subscription Box against its category
The dotted line is the Beauty & Personal Care average. Past it, Subscription Box is stronger. Inside it, weaker.
Market
The Subscription Box market on Amazon at a glance
Shoppers on Amazon United States searched for Subscription Box 92K times last year and spent an estimated $8K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $8Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- subscription boxes31K searches a year
02 · Price
A sale here is worth $41.06.
Listings sell for $41.06 on average, from $10.10 to $393.00. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $41.06 that is $0 to $4K a year per listing.
- Average price
- $41.06inside the $15 to $100 sweet spot
- Price range
- $10.10–$393.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #170 within Makeup Sets. It carries 2,777 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 13.4%
- Average rank
- #170in Makeup Sets
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 2,777per listing
- Listings tracked
- 31
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Subscription Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
33
Top-5 brand share
57%
Top 20: 93%
Top-5 click share
54%
Top 20: 86%
Open market
38%
- Brand 117%
- Brand 216%
- Brand 311%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Subscription Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Subscription Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- subscription boxes31K/yr
- monthly subscriptions13K/yr
- subscription box12K/yr
- subscription boxes for women15K/yr
- monthly subscription boxes for women6K/yr
- monthly subscription box7K/yr
- monthly subscription boxes2K/yr
- monthly box subscriptions2K/yr
- subscription boxes for adults1K/yr
- best monthly subscription boxes2K/yr
Reviews and returns
What reviews say buyers love and hate about Subscription Box
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Subscription Box questions
Answered from the same tracked data.









