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Subscription Box

Fail

Shoppers spend an estimated $8K a year here, so Subscription Box is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$8K/yr92K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
54%top-5 click share · 26 brands · 33 sellers

Flapen Score

Subscription Box against its category

The dotted line is the Beauty & Personal Care average. Past it, Subscription Box is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Subscription Box market on Amazon at a glance

Shoppers on Amazon United States searched for Subscription Box 92K times last year and spent an estimated $8K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
0.2%
Market size, estimated
$8Ka year
Peak month
December4.5× the quietest month
Top search term
subscription boxes31K searches a year

02 · Price

A sale here is worth $41.06.

Listings sell for $41.06 on average, from $10.10 to $393.00. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $41.06 that is $0 to $4K a year per listing.

Average price
$41.06inside the $15 to $100 sweet spot
Price range
$10.10–$393.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #170 within Makeup Sets. It carries 2,777 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
13.4%
Average rank
#170in Makeup Sets
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,777per listing
Listings tracked
31

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Subscription Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

33

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

54%

Top 20: 86%

Open market

38%

  • Brand 117%
  • Brand 216%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Subscription Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Subscription Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • subscription boxes31K/yr
  • monthly subscriptions13K/yr
  • subscription box12K/yr
  • subscription boxes for women15K/yr
  • monthly subscription boxes for women6K/yr
  • monthly subscription box7K/yr
  • monthly subscription boxes2K/yr
  • monthly box subscriptions2K/yr
  • subscription boxes for adults1K/yr
  • best monthly subscription boxes2K/yr

Reviews and returns

What reviews say buyers love and hate about Subscription Box

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Gifting Purpose”
29%of negative reviews mention “Value For Money”
0.5%of orders come back
“Waste of money”
A buyer, on “Value For Money”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Subscription Box questions

Answered from the same tracked data.