Skip to content

Suave Captivating Curls Mousse

Fail

The top 5 brands take 96% of clicks, so Suave Captivating Curls Mousse is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$82K/yr82K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
63%top-5 click share · 7 brands · 148 sellers

Flapen Score

Suave Captivating Curls Mousse against its category

The dotted line is the Beauty & Personal Care average. Past it, Suave Captivating Curls Mousse is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suave Captivating Curls Mousse market on Amazon at a glance

Shoppers on Amazon United States searched for Suave Captivating Curls Mousse 82K times last year and spent an estimated $82K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
7.2%
Market size, estimated
$82Ka year
Top search term
suave mousse54K searches a year

02 · Price

A sale here is worth $13.80.

Listings sell for $13.80 on average, from $4.08 to $46.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $13.80 that is $3K to $7K a year per listing.

Average price
$13.80under the $15 to $100 sweet spot
Price range
$4.08–$46.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

15% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #362 within Mousses. It carries 4,416 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
50%
Out of stock, average day
6.4%
Average rank
#362in Mousses
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
4,416per listing
Listings tracked
20

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Suave Captivating Curls Mousse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

148

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

2%

  • Brand 168%
  • Brand 215%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Suave Captivating Curls Mousse search demand

Weekly searches over the year. Pick a range.

2K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Suave Captivating Curls Mousse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • suave mousse54K/yr
  • suave mousse max hold 88K/yr
  • suave hair mousse5K/yr
  • suave moose4K/yr
  • suave mousse for curly hair6K/yr
  • suave max hold mousse3K/yr
  • mousse suave4K/yr

Reviews and returns

What reviews say buyers love and hate about Suave Captivating Curls Mousse

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
10%of negative reviews mention “Smell”
0.2%of orders come back
“Not fragrance free”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Suave Captivating Curls Mousse questions

Answered from the same tracked data.