Styling Wax

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $392K a year.

Searches, last 12 months

277K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

10.9%

Market size, estimated

$392Ka year

Peak month

August3.4× the quietest month

Top search term

gummy edge control87K searches a year

Listings sell for $12.99 on average, from $7.66 to $23.86. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $12.99 that is $32K to $39K a year per listing.

Average price

$12.99under the $15 to $100 sweet spot

Price range

$7.66–$23.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,500–3,000

Revenue per listing a year

$32K–$39K

Returns

0.9%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #27 within Waxes. It carries 11,732 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#27in Waxes

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

11,732per listing

Listings tracked

10

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

80 months