Styling Tools & Appliances

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $345K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-17.6%

Conversion, latest week

0.8%

Market size, estimated

$345Ka year

Peak month

December2.4× the quietest month

Top search term

hair styling tools492K searches a year

Listings sell for $45.28 on average, from $3.43 to $502.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $45.28 that is $5K to $11K a year per listing.

Average price

$45.28inside the $15 to $100 sweet spot

Price range

$3.43–$502.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$5K–$11K

Returns

3.1%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Hot-Air Brushes. It carries 13,965 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#32in Hot-Air Brushes

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

13,965per listing

Listings tracked

69

11 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

41 months