Styling Tools & Appliances

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $345K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-17.6%

Conversion, latest week

0.8%

Market size, estimated

$345Ka year

Peak month

December2.4× the quietest month

Top search term

hair styling tools492K searches a year

Listings sell for $45.28 on average, from $3.43 to $502.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $45.28 that is $5K to $11K a year per listing.

Average price

$45.28inside the $15 to $100 sweet spot

Price range

$3.43–$502.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$5K–$11K

Returns

3.1%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Hot-Air Brushes. It carries 13,965 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#32in Hot-Air Brushes

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

13,965per listing

Listings tracked

69

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

41 months