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Styling Spray

Maybe

Returns run at only 0.8% of orders. But the top 5 products take 100% of clicks, so Styling Spray is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$468K/yr188K searches / yr
90-day growth
+24.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 25 sellers

Flapen Score

Styling Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Styling Spray is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Styling Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Styling Spray 188K times last year and spent an estimated $468K. All 3 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $468K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
+24.1%
Conversion, latest week
11.8%
Market size, estimated
$468Ka year
Peak month
January1.6× the quietest month
Top search term
redken thermal spray 2231K searches a year

02 · Price

A sale here is worth $21.01.

Listings sell for $21.01 on average, from $10.35 to $27.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At $21.01 that is $63K to $84K a year per listing.

Average price
$21.01inside the $15 to $100 sweet spot
Price range
$10.35–$27.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
$63K–$84K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Styling Treatments. It carries 17,177 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Styling Treatments
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
17,177per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Styling Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$70K$140K$210K$281K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Redken58%
  • Kenra39%
  • CHI3%
  • Open — no brand owns it (0%)

Demand

Styling Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Styling Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redken thermal spray 2231K/yr
  • kenra thermal styling spray34K/yr
  • redken 22 thermal spray13K/yr
  • redken thermal spray19K/yr
  • kenra thermal styling spray 1914K/yr
  • curl setting spray for curling iron17K/yr
  • redken 225K/yr
  • redken hot sets 226K/yr
  • curling iron spray to hold curls8K/yr
  • kenra thermal spray8K/yr

Reviews and returns

What reviews say buyers love and hate about Styling Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness14%−0.09

TOO sticky

makes your hair sticky

Sticky feeling

Hair Related11%−0.07

Makes your hair hard as a rock

Leaves a gross texture in my hair

Not a fan of it I feel like it leave my wig hair hard

Moist/Dry10%−0.06

Makes hair extremely dry

very drying

It looked dry

Smell8%+0.57

Unpleasant fragrance

Weird smell

Horrible smell

Suitability Short Hair6%−0.04

Bulky item for short hair

Useless product - made my hair so hard

I dont recommend this at all for short hair

Love

Smell19%+0.57

Great scent

fragrance free

has nice subtle smell

Quality-Overall15%+0.82

I highly recommend it for anyone looking for reliability and excellence

Excellent product

Great product line-

Hair Styling8%+0.68

I have a large selection of straighteners and curling devices and like the added protection for my long, thick hair

Great product if you use a hair straightener daily

Also provides a slight hold when used of cooled curls from a curling iron/wand

Protection8%+0.56

Good Heat Protection

Has good protection

protects my hair

Suitability Curly Hair5%+0.31

Great product, works amazing on my curly hair

Great for frizz control

I have naturally curly hair

Return

0.8% Return rate 12% Fixable by listing

Smell13%█▇▅▆▇▅

Unpleasant fragrance

Weird smell

Horrible smell

Suitability Short Hair10%▅▄▅█▃▄

Bulky item for short hair

Useless product - made my hair so hard

I dont recommend this at all for short hair

Adhesion/Stickiness9%▇█▆▃█▇

TOO sticky

makes your hair sticky

Sticky feeling

Advertised Vs Actual Product9%▅▇▅█▇▆
Damage/Burn Hair6%█▇█▆█▇

This product seriously damaged my hair

Broke my hair

it ruined my hair

FAQ

Common Styling Spray questions

Answered from the same tracked data.