Skip to content

Styling Spray

Maybe

An estimated 0.8% of orders come back. But the top 5 products take 100% of clicks, so Styling Spray is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$468K/yr188K searches / yr
90-day growth
+24.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 25 sellers

Flapen Score

Styling Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Styling Spray is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Styling Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Styling Spray 188K times last year and spent an estimated $468K. All 3 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $468K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
+24.1%
Conversion, latest week
11.8%
Market size, estimated
$468Ka year
Peak month
January1.6× the quietest month
Top search term
redken thermal spray 2231K searches a year

02 · Price

A sale here is worth $21.01.

Listings sell for $21.01 on average, from $10.35 to $27.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At $21.01 that is $63K to $84K a year per listing.

Average price
$21.01inside the $15 to $100 sweet spot
Price range
$10.35–$27.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
$63K–$84K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Styling Treatments. It carries 17,177 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Styling Treatments
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
17,177per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Styling Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 239%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Styling Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Styling Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redken thermal spray 2231K/yr
  • kenra thermal styling spray34K/yr
  • redken 22 thermal spray13K/yr
  • redken thermal spray19K/yr
  • kenra thermal styling spray 1914K/yr
  • curl setting spray for curling iron17K/yr
  • redken 225K/yr
  • redken hot sets 226K/yr
  • curling iron spray to hold curls8K/yr
  • kenra thermal spray8K/yr

Reviews and returns

What reviews say buyers love and hate about Styling Spray

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
14%of negative reviews mention “Adhesion/Stickiness”
0.8%of orders come back
“TOO sticky”
A buyer, on “Adhesion/Stickiness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Styling Spray questions

Answered from the same tracked data.