Styling Spray
MaybeReturns run at only 0.8% of orders. But the top 5 products take 100% of clicks, so Styling Spray is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $468K/yr188K searches / yr
- 90-day growth
- +24.1%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 25 sellers
Flapen Score
Styling Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Styling Spray is stronger. Inside it, weaker.
Market
The Styling Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Styling Spray 188K times last year and spent an estimated $468K. All 3 brands take every click. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
11.8% of searches ended in a purchase last week.
Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $468K a year.
- Searches, last 12 months
- 188K
- Growth, 90 days vs prior 90
- +24.1%
- Conversion, latest week
- 11.8%
- Market size, estimated
- $468Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- redken thermal spray 2231K searches a year
02 · Price
A sale here is worth $21.01.
Listings sell for $21.01 on average, from $10.35 to $27.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At $21.01 that is $63K to $84K a year per listing.
- Average price
- $21.01inside the $15 to $100 sweet spot
- Price range
- $10.35–$27.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $63K–$84K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Styling Treatments. It carries 17,177 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Styling Treatments
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 17,177per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Styling Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Redken Thermal Spray 22 High Hold - Thermal Heat Protectant and Setting Mist For Curling and Flat Irons Lasting Frizz Control & Protects Against Heat Damage
- Price
- $27.94
- Rating
- 4.2/5
- Reviews
- 2,486
- Age
- 3y ago

Kenra Professional Thermal Styling Spray 19 | Heat Protection | Firm Hold Heat-Activated | Tames Frizz Flyaways & Adds Shine | All Hair Types | 10 fl. Oz
- Price
- $19.78
- Rating
- 4.4/5
- Reviews
- 7,629
- Age
- 21y ago

Redken Thermal Spray 11 Low Hold For All Hair Types - Provides a Smooth Silky & Frizz-Free Blow-Dry Finish while Protecting Against Heat Damage
- Price
- $27.28
- Rating
- 4.3/5
- Reviews
- 2,942
- Age
- 13y ago

Kenra Professional Color Maintenance Thermal Spray 11 | Color Protection Hairspray | All Hair Types | 8 oz (Pack of 1)
- Price
- $19.71
- Rating
- 4.6/5
- Reviews
- 1,345
- Age
- 7y ago

CHI 44 Iron Guard Thermal Protection Spray for Hair Heat Damage Shield with Ceramic Minerals Lightweight Styling Spray Frizz Control & Shine Enhancer 8 Fl Oz
- Price
- $10.35
- Rating
- 4.5/5
- Reviews
- 71,482
- Age
- 22y ago
Trending
90-day click momentum
Redken Thermal Spray 22 High Hold - Thermal Heat Protectant and Setting Mist For Curling and Flat Irons Lasting Frizz Control & Protects Against Heat Damage
- Price
- $27.94
- Rating
- 4.2/5
- Reviews
- 2,486
- Age
- 3y ago

Kenra Professional Thermal Styling Spray 19 | Heat Protection | Firm Hold Heat-Activated | Tames Frizz Flyaways & Adds Shine | All Hair Types | 10 fl. Oz
- Price
- $19.78
- Rating
- 4.4/5
- Reviews
- 7,629
- Age
- 21y ago

CHI 44 Iron Guard Thermal Protection Spray for Hair Heat Damage Shield with Ceramic Minerals Lightweight Styling Spray Frizz Control & Shine Enhancer 8 Fl Oz
- Price
- $10.35
- Rating
- 4.5/5
- Reviews
- 71,482
- Age
- 22y ago

Redken Thermal Spray 11 Low Hold For All Hair Types - Provides a Smooth Silky & Frizz-Free Blow-Dry Finish while Protecting Against Heat Damage
- Price
- $27.28
- Rating
- 4.3/5
- Reviews
- 2,942
- Age
- 13y ago

Kenra Professional Color Maintenance Thermal Spray 11 | Color Protection Hairspray | All Hair Types | 8 oz (Pack of 1)
- Price
- $19.71
- Rating
- 4.6/5
- Reviews
- 1,345
- Age
- 7y ago
Newest
by launch date
Redken Thermal Spray 22 High Hold - Thermal Heat Protectant and Setting Mist For Curling and Flat Irons Lasting Frizz Control & Protects Against Heat Damage
- Price
- $27.94
- Rating
- 4.2/5
- Reviews
- 2,486
- Age
- 3y ago

Kenra Professional Color Maintenance Thermal Spray 11 | Color Protection Hairspray | All Hair Types | 8 oz (Pack of 1)
- Price
- $19.71
- Rating
- 4.6/5
- Reviews
- 1,345
- Age
- 7y ago

Redken Thermal Spray 11 Low Hold For All Hair Types - Provides a Smooth Silky & Frizz-Free Blow-Dry Finish while Protecting Against Heat Damage
- Price
- $27.28
- Rating
- 4.3/5
- Reviews
- 2,942
- Age
- 13y ago

Kenra Professional Thermal Styling Spray 19 | Heat Protection | Firm Hold Heat-Activated | Tames Frizz Flyaways & Adds Shine | All Hair Types | 10 fl. Oz
- Price
- $19.78
- Rating
- 4.4/5
- Reviews
- 7,629
- Age
- 21y ago

CHI 44 Iron Guard Thermal Protection Spray for Hair Heat Damage Shield with Ceramic Minerals Lightweight Styling Spray Frizz Control & Shine Enhancer 8 Fl Oz
- Price
- $10.35
- Rating
- 4.5/5
- Reviews
- 71,482
- Age
- 22y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Redken58%
- Kenra39%
- CHI3%
- Open — no brand owns it (0%)
Demand
Styling Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Styling Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- redken thermal spray 2231K/yr
- kenra thermal styling spray34K/yr
- redken 22 thermal spray13K/yr
- redken thermal spray19K/yr
- kenra thermal styling spray 1914K/yr
- curl setting spray for curling iron17K/yr
- redken 225K/yr
- redken hot sets 226K/yr
- curling iron spray to hold curls8K/yr
- kenra thermal spray8K/yr
Reviews and returns
What reviews say buyers love and hate about Styling Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
TOO sticky
makes your hair sticky
Sticky feeling
Makes your hair hard as a rock
Leaves a gross texture in my hair
Not a fan of it I feel like it leave my wig hair hard
Makes hair extremely dry
very drying
It looked dry
Unpleasant fragrance
Weird smell
Horrible smell
Bulky item for short hair
Useless product - made my hair so hard
I dont recommend this at all for short hair
Love
Great scent
fragrance free
has nice subtle smell
I highly recommend it for anyone looking for reliability and excellence
Excellent product
Great product line-
I have a large selection of straighteners and curling devices and like the added protection for my long, thick hair
Great product if you use a hair straightener daily
Also provides a slight hold when used of cooled curls from a curling iron/wand
Good Heat Protection
Has good protection
protects my hair
Great product, works amazing on my curly hair
Great for frizz control
I have naturally curly hair
Return
0.8% Return rate 12% Fixable by listing
Unpleasant fragrance
Weird smell
Horrible smell
Bulky item for short hair
Useless product - made my hair so hard
I dont recommend this at all for short hair
TOO sticky
makes your hair sticky
Sticky feeling
This product seriously damaged my hair
Broke my hair
it ruined my hair
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Styling Spray questions
Answered from the same tracked data.









